DEFENDERS PROMOTERS
(low influence – high interest) (high influence – high interest)
APATHETICS LATENTS
(low influence – low interest) (high influence – low interest)
MONITOR KEEP
(MINIMUM EFFORT) SATISFIED
Keep advised, Keep informed regularly, stay attuned to
low level of reaction needed their needs and behavior
Power
Interest
DEFENDERS PROMOTERS
APATHETICS LATENTS
Power