DAFTAR ISI

Halaman

LEMBAR PENGESAHAN

KATA PENGANTAR....................................................................................................................i

DAFTAR ISI......................................................................................................................................iii

DAFTAR GAMBAR.......................................................................................................................v

DAFTAR TABEL............................................................................................................................vii

BAB I PENDAHULUAN

A. Latar belakang............................................................................................................1
B. Rumusan Masalah.....................................................................................................3
C. Tujuan...........................................................................................................................3
D. Manfaat.........................................................................................................................4

BAB II TINJAUAN PUSTAKA

A. Market Research........................................................................................................5
1. Definisi Market Research................................................................................5

2. Tujuan Market Research..................................................................................5

B. Fraktur Tulang............................................................................................................14
1. Complete Fracture.............................................................................................15
2. Incomplete Fracture..........................................................................................15
C. Proses Penyembuhan Fraktur.................................................................................16
D. Implant Biodagradable............................................................................................26

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BAB III TINJAUAN KHUSUS Halaman

A. Industri Tempat Praktek Kerja Lapangan..........................................................28

B. Visi dan Misi Perusahaan........................................................................................29
C. Profil Perusahaan.......................................................................................................31
1. PT. Pharma-Pro International.........................................................................31
2. PT. Pro-Health International...........................................................................34
D. Struktur Organisasi...................................................................................................40
E. Profil Produk...............................................................................................................44

BAB IV PEMBAHASAN

A. Metode Penelitian......................................................................................................51
1. Menentukan Obyektif........................................................................................51
2. Kuisioner................................................................................................................52
3. Responden..............................................................................................................57
B. Pengolahan Data........................................................................................................
C. Analisa Data................................................................................................................44

BAB IV PENUTUP

A. Kesimpulan.................................................................................................................55
B. Saran..............................................................................................................................56

DAFTAR PUSTAKA.........................................................................................
LAMPIRAN........................................................................................................

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 DAFTAR GAMBAR Halama
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Gambar II.1 Proses Riset Pasar ...............................................................................................6
Gambar II.2 Model komunikasi pemasaran.........................................................................8

Gambar II.3 Komunikasi pemasaran dan ekuitas merek.................................................9

Gambar II.4 Buyer reading stage............................................................................................10
Gambar II.5 Kerangka Gambar Aida.....................................................................................11
Gambar II.6 Variasi fraktur.......................................................................................................15
Gambar II.7 Proses penyembuhan fraktur ..........................................................................18
Gambar II.8 Potongan longitudinal proses penyembuhan Fraktur.........................19
Gambar II.9 bagian external callus ....................................................................................20
Gambar II.10 Pembentukkan periosteum tulang baru.....................................................20
Gambar II.11 Tulang anyaman dan tulang lamelar ............................................................21
Gambar II.12 Tulang anyaman (ungu gelap) ...................................................................21
Gambar II.13 Open Reduction Internak Fixation................................................................22
Gambar II.14 Variasi ORIF......................................................................................................24
Gambar II.15 Kerangka Teori pengaruh ALS-R................................................................25
Gambar II.16 Skema proses penyembuhan tulang.............................................................26

Gambar III.1 Kantor PT – Pro Health International..........................................................28

Gambar III.2 Lobby kantor PT. Pro – Health International...........................................29
Gambar III.3 Logo Paulhen Corporation..............................................................................31
Gambar III.4 Logo dari PT. Pharma-Pro International....................................................31
Gambar III.5 Logo dari Medical Conference Organizer..................................................32
Gambar III.6 Logo Pro - Research.........................................................................................32
Gambar III.7 Logo Pro Motion................................................................................................32

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 Halama
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Gambar III.8 Logo Edu - Pro...................................................................................................33
Gambar III.9 Struktur Konsultasi Manajemen Kesehatan PT. Pharma-Pro Int
..............................................................................................................................................................34

Gambar III.10 PT. Pro-Health International.......................................................................34

Gambar III.11 LogoAxelia Health Care ..............................................................................35
Gambar III.12 LogoAllied Health Care ...............................................................................37
Gambar III.13 LogoAlthea Health Care ..............................................................................38
Gambar III.14 Struktur Organisasi PT . Pro – Health Int ...............................................40
Gambar III.15 Inion Freedom System ™ ...........................................................................44
Gambar III.16 Produk Inion Freedom Plate™................................................................46
Gambar III.17 Produk Inion Freedom Screw™................................................................47
Gambar III.18 Produk Inion Freedom Pin™.....................................................................48
Gambar III.19 Produk Inion Freedom Drill Taps™........................................................50
Gambar IV.1Diagram data responden dan RS ..................................................................69
Gambar IV.2 Diagram Klasifikasi responden terhadap Produk.....................................70
GambarIV.3 Diagram Jenis Kasus..........................................................................................71
Gambar IV.4 Diagram tingkat kepuasan ..............................................................................72
GambarIV.5 Diagram Tingkat kepentingan.........................................................................73
GambarIV.6 Diagram Harapan Responden..........................................................................74
GambarIV.7 Diagram Kesan Responden terhadap Produk............................................75

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 DAFTAR TABEL Halama

Tabel. II.1 Derajat Fraktur terbuka menurut Gustillo.......................................................14

Tabel IV.1 Data Responden dam RS yang dikunjungi.............................................58

Tabel IV.2 Data Responden.......................................................................................................66

Tabel IV.3 Penemuan Kasus .....................................................................................................66

Tabel IV.4 Jenis Kasus................................................................................................................67

Tabel IV.5 Tingkat Kepuasan ...................................................................................................67

Tabel IV.6 Tingkat Kepentingan .............................................................................................68

Tabel IV.7 Harapan Responden................................................................................................68

Tabel IV.8 Kesan Responden....................................................................................................68

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