DAFTAR ISI

KATA PENGANTAR ........................................................................................................ i

DAFTAR ISI ...................................................................................................................... ii
BAB I PENDADAHULUAN.............................................................................................. 1
1.1 LATAR BELAKANG....................................................................................... 1
1.2 RUMUSAN MASALAH ................................................................................. 3
1.3 TUJUAN ........................................................................................................... 3
BAB II PEMBAHASAN..................................................................................................... 4
2.1 PENGERTIAN KOPI........................................................................................ 4
2.2 SEJARAH KOPI............................................................................................... 5
2.3 MACAM-MACAM KOPI .............................................................................. 7
2.4 SEJARAH SCOOTER CAFFEE ...................................................................... 10
2.5 MACAM-MACAM MENU DI SCOOTER CAFFEE ..................................... 10
2.6 STRATEGI PEMASARAN ............................................................................. 14
2.7 ANALISIS SWOT............................................................................................. 16
2.8 DAMPAK NEGATIF DAN POSITIF.............................................................. 17
2.9 OMSET BISNIS COFFESHOP ....................................................................... 17
BAB III PENUTUP............................................................................................................. 18
3.1 KESIMPULAN DAN SARAN ........................................................................ 18
DAFTAR PUSTAKA ........................................................................................................ 20
LAMPIRAN DOKUMENTASI ........................................................................................ 21