Disusun Oleh:

• Nesya Fernanda Putri

• Vivi Dwi Sefi Yansyah
• Wibisono Surya Aji

Peran Internet Dalam

Komunikasi Pemasaran
 Slidesgo School Resources Instructions

PENDAHULUAN
Dalam dunia pemasaran istilah komunikasi pemasaran memiliki arti menciptakan kegiatan yang bertujuan membangun
hubungan dan memperkenalkan produk kepada konsumen melalui kegiatan seperti melangsungkan sebuah acara
(launching produk), iklan atau promosi. Orang awam akan melihat komunikasi pemasaran merupakan sebuah bentuk
promosi yang dilakukan oleh perusahaan dengan tujuan menjual produknya, namun tidak hanya mengenai penjualan,
komunikasi pemasaran memilki tujuan lain selain melakukan penjualan, seperti membangun komunikasi antara perusahaan
dan konsumen, mengenalkan merk yang dipasarkan dengan tujuan menaikkan kesadaran akan sebuah merk (Brand
Awareness) dan juga menciptakan peluang penjualan.

Saat ini hampir semua orang sudah terhubung dengan internet, semua kini mampu mengakses internet dari mana saja.
Peran internet dalam sebuah komunikasi pemasaran adalah menjadi jembatan antara perusahaan yang berada di suatu kota
atau negara dengan konsumen yang tidak diketahui keberadaannya. Internet mempermudah hubungan perusahaan dengan
konsumen melalui jaringan dunia maya yang selalu terhubung.
 About Me What I Do My Experience My Work

Salah satu alasan perusahaan menggunakan internet sebagai salah satu alat
Dalam Pemasaran komunikasi pemasaran yang mereka pilih adalah biaya yang lebih terjangkau
dibandingkan dengan biaya yang harus dikeluarkan untuk media tradisional,
contoh seperti perusahaan sebagai pemasang iklan cukup membayar sesuai
Peran Internet

dengan seberapa banyak orang yang membuka iklan mereka.

Selain mengenai biaya yang lebih murah, beriklan melalui internet pun mampu
mencakup pasar yang lebih luas yang tidak pernah mereka sentuh dan juga
sistem otomatis yang bisa dikerjakan sendiri tanpa memerlukan pihak ketiga,
menjadikan komunikasi pemasaran melalui saluran internet menjadi primadona
para pemasar saat ini.
 About Me What I Do My Experience My Work

Sistem
Pembayaran
Sistem pembayaran CPC (Cost-per-click) merupakan sistem
pembayaran dimana pemasang iklan cukup membayar setiap iklan
yang dibuka oleh pengguna internet yang membuka (mengklik) iklan
kita, pengiklan dapat menentukan berapa biaya yang harus
dibayarkan untuk setiap iklan yang dibuka (klik) oleh pengguna
internet. Pemasar akan merasa lebih adil karena ia hanya akan
membayar iklan yang dibuka oleh pengguna internet yang tertarik
akan produk kita.
 About Me What I Do My Experience My Work

Selain sistem CPC ada juga sistem CPM

(Cost-Per-Mile) merupakan biaya yang
diharus dibayarkan bila iklan kita sudah
dibuka oleh satu grup pengguna internet,
satu grup CPM biasanya terdiri dari 100-
1000 pengguna, bila sudah ada 100-1000
pengguna internet yang melihat iklan kita,

Sistem kita baru wajib membayar sesuai dengan

budget yang telah ditentukan untuk 100-

Pembayaran 1000 orang tersebut.

 01 02 03 04
ABOUT ME WHAT I DO MY EXPERIENCE MY WORK

TABLE OF CONTENTS
 About Me What I Do My Experience My Work

MERCURY VENUS MARS

Mercury is the closest Venus is the second Despite being red, it’s a
planet to the Sun planet from the Sun cold place

VALUES
 About Me What I Do My Experience My Work

EDUCATION SKILLS
Mention the institution
2015 - 2019
List your studies here

Mention the institution

2015 - 2019
List your studies here

EXPERIENCES
Mention the institution
2015 - 2019
List your studies here

2015 - 2019
Mention the institution
List your studies here MY RESUME
About Me What I Do My Experience My Work

MY WORK - AREA 1
 About Me What I Do My Experience My Work

REVIEWING IS A GOOD IDEA

VENUS MARS MERCURY

Venus has a beautiful Despite being red, Mercury is the
name it’s a cold place smallest planet

JUPITER NEPTUNE SATURN

It’s a gas giant and Neptune is the It’s a gas giant and
the biggest farthest planet has rings
AWESOME
WORDS
 About Me What I Do My Experience My Work

HOW I DO IT?

VENUS MERCURY
Venus has a beautiful Mercury is the
name smallest planet

SATURN MARS
Saturn is a gas giant Despite being red,
and has rings Mars is cold
 About Me What I Do My Experience My Work

PREVIOUS
PROJECTS
You can replace the image on the
screen with your own work. Just
delete this one, add yours and
center it properly
 About Me What I Do My Experience My Work

2017-2018
BUSINESS 2019-2020
2015-2016
Jupiter is the biggest
BUSINESS
BUSINESS
Venus has a
Mercury is the beautiful name
smallest planet

EXPERIENCE
About Me What I Do My Experience My Work

MY WORK - AREA 2
 About Me What I Do My Experience My Work

Venus has a beautiful

PROJECT 2
name and is the second
planet from the Sun. It’s
terribly hot—even hotter
than Mercury—and its
atmosphere is extremely
poisonous. It’s the
second-brightest natural
object in the night sky
after the Moon
About Me What I Do My Experience My Work

Despite being red,

Mars is a cold place

Venus has a beautiful

name

Neptune is the
farthest planet

THIS IS A MAP
 About Me What I Do My Experience My Work

4,498,300,000
Big numbers catch your audience’s attention
 About Me What I Do My Experience My Work

386,000 km
333,000.00
Between Earth and the Moon
earths is the Sun’s mass

24h 37m 23s

is Jupiter’s rotation period
 About Me What I Do My Experience My Work

MASS DIAMETER GRAVITY

Mercury 0.06 0.38 0.38

Mars 0.11 0.53 0.38

Saturn 95.2 9.4 1.16

TABLES
 About Me What I Do My Experience My Work

THE SLIDE TITLE!

Do you know what helps you make your point clear? Lists like this one:

● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!

And the most important thing: the audience won’t miss the point of your
presentation
 About Me What I Do My Experience My Work

HOW ABOUT THE

PERCENTAGES?

25% 50% 75%

Mercury is the closest Despite being red, Mars is Jupiter is the biggest
planet to the Sun a cold place planet of them all
 About Me What I Do My Experience My Work

A PICTURE IS WORTH A
THOUSAND WORDS
 About Me What I Do My Experience My Work

RESULTS
MERCURY: 35%
Mercury is the smallest
planet of them all

VENUS: 65%
Venus is the second
planet from the Sun

To modify this graph, click on it, follow the link, change the data and paste the new graph here
 About Me What I Do My Experience My Work

CONTACT

Email: addyouremail@freepik.com
Webpage: yourcompany.com
Phone number: +91 620 421 838
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+91 620 421 838
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