Kontrak Kuliah

MANAJEMEN SUMBER DAYA MANUSIA (MSDM)

METODOLOGI PENELITIAN
KOMUNIKASI BISNIS

DR. MARVELLO YANG, SE.,ME.,MM

(DOSEN UNIVERSITAS WIDYA DHARMA PONTIANAK)
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Business
Communication

Chapter 1
Dr. Marvello Yang, SE,ME,MM
 CHAPTERS

1) Business Communication
2) Communication and organization structure
3) Communication and technology
4) Written communication
5) Analyzing communication codes and meaning
6) The English language as the language of business
7) Business letters and report writing
8) Presentation skill
9) group communication
10) Understanding organizational change
11) Making communication work
 TUGAS & PENILAIAN

1. JUAL BARANG YANG ANDA KENAL DAN KOMUNIKASI SECARA

TERTULIS DAN LISAN (BUATLAH PPT DENGAN GAMBAR DAN
MOTTO YANG BAIK DENGAN BAHASA PERSUASIF)
2. Membuat Memo
3. Tanya dan Jawab.
PENILAIAN
TAMPILAN PPT
BAHASA YANG DIGUNAKAN SECARA LISAN DAN TULISAN
WAKTU YG DIGUNAKAN DALAM PRESENTASI (5-10 MENIT
SETIAP POIN 1 & 2)
 SOAL MID DAN UAS
MID
Bagian 1
1. Buatlah 1 slide PPT semenarik mungkin
dengan konten sekreatif mungkin,
gambar dan kemudian dipresentasikan
mengenai promosi penjualan
Bagian 2 (Kertas A4, Arial, Font 12)
Buatlah masing-masing satu contoh surat
sebagai berikut:
1)1. Surat lamaran kerja
2)2. Surat Riwayat Hidup/ CV/Resume
3. Surat Peringatan atas pelanggaran tata
tertib kerja
3)4. Surat Penguduran Diri kerja
UAS
Bagian 1 (dalam konten masing-masing dan
dipresentasikan)
Buatlah sebuah video berdurasi 5 menit yang berisis mengenai
promosi barang yang akan dijual melalui Sosial media (You
Tube, Face Book, Instagram, whatsupp, dan lain-lain).
Bagian 2 (kertas A4 (Arial, font 12, rata kanan-kiri)
Buatlah proposal penawaran kerja sama ke sebuah perusahaan
dengan narasi bisnis dan konten sebagai berikut:
1)Gambaran perusahaan anda (masukan profil, picture, dan
Kesehatan perusahaan anda)
2)Gambaran proyek yang anda tawarkan
3)Jenis Kerjasama dan strategi dalam pengerjaan yang anda
tawarkan
4)Biaya, tenaga kerja dan sketsa lokasi yang diperlukan
5)Pembagian saham/ profit
6)Perhitungan Return yang diterima oleh mitra kerja anda
7)Lama kerja proyek
8)Keuntungan lain bagi mitra kerja anda selain keuangan
9)Resiko yang akan terjadi/muncul
10)
Prospek kedepan dengan perusahaan mitra
  
 INTRODUCTION
We are not concentrating on what has become known as ‘corporate
communication’, where the main responsibilities for managers include strategic
planning, managing company identity, and public relations (Varey, 1997). This
perspective tends to concentrate on communications management (Oliver, 1997).
We shall obviously refer to these issues, but we are concentrating on
communication as a process in which all employees of an organization participate.
In the rest of this introduction, we introduce some evidence which reflects the
importance of communication, introduce some fundamental concepts.

VS
MANAGEMENT COMMITMENT

Senior management must be committed to the importance of

communication and must act accordingly. Robbins regards
this as the most significant factor: if the senior executive is
able and willing to communicate his or her vision of the
organization and regularly communicates face to face with
employees, then this will set the expected standard for other
managers. Of course, these other levels of management
must also share that commitment. And managers must also
act in ways which confirm their communication. This
commitment by management must also extend to training.
Communication training is given a high priority and is well
supported.
 TWO-WAY COMMUNICATION
&
FACE-TO-FACE COMMUNICATION

 There must be an effective balance between

downward and upward communication. Tourish
highlights the importance of regular surveys of
employee opinion, which must then lead to action
plans and visible results.
 Wherever possible, communication is delivered
face to face. This obviously allows for immediate
feedback and discussion
NEW TECHNOLOGY IS USED TO SPEED UP
COMMUNICATION
WHAT DOES COMMUNICATION
INVOLVE?

 Purpose and strategy (informing or persuading)

 Social and cultural background
 Codes
 Situation and relationships
 INTRODUCTION
The word “communication” derived from the
Latin word ‘communicare’ that means to
impart, to participate, to share or to make
common. It is a process of exchange of
facts, ideas, opinions and as a means that
individual or organization share meaning
and understanding with one another. In
other words, it is a transmission and
interacting the facts, ideas, opinion, feeling
and attitudes.
It is the ability of mankind to communicate across barriers and beyond
boundaries that has ushered the progress of mankind. It is the ability of
fostering speedy and effective communication around the world that has
shrunk the world and made ‘globalization’ a reality. Communication had
a vital role to play in ensuring that people belonging to a particular
country or a culture or linguistic group interact with and relate to people
belonging to other countries or culture or linguistic group.
Communication adds meaning to human life. It helps to build
relationship and fosters love and understanding. It enriches our
knowledge of the universe and makes living worthwhile.
 1.2 ROLE OF COMMUNICATION IN BUSINESS

Communication is the
Communication is the life blood
mortar that holds an
of the business. No business can
01. develop in the absence of
organization together,
whatever its business or its
02.
effective communication system.
size

When people within the organization Ability to work well in teams, to

communicate with each other, it is internal
03. communication and when people in the
organization communicate with anyone
outside the organization it is called
external communication.
manage your subordinates and
your relationship with seniors,
customers and colleagues 04.
depends on your communication
skill.
1.3 DEFINITIONS OF COMMUNICATION
 Communication may be defined as interchange of thought or
information between two or more persons to bring about mutual
understanding and desired action. It is the information exchange by
words or symbols. It is the exchange of facts, ideas and viewpoints
which bring about commonness of interest, purpose and efforts.
 American Management Association defines, ‘Communication is any
behavior that results in an exchange of meaning’.
 Peter Little defines communication as, ‘Communication is the process
by which information is transmitted between individuals and/or
organizations so that an understanding response result’.
 Newman and Summer Jr. state that, ‘Communication is an exchange
of facts, ideas, opinions or emotions by two or more persons’.
 According to Keith Davis, ‘The process of passing the information and
understanding from one person to another. It is essentially a bridge of
meaning between the people. By using the bridge a person can safely
across the river of misunderstanding’.
1.4 PURPOSE OF COMMUNICATION

Fig. 1.1: Purpose of Communication

1.5 THE COMMUNICATION SITUATION

There is a person
(sender/transmitter) who
wants to pass some
information

There is another person

(receiver) to whom the
information is to be
passed on

The receiver partly or wholly

understands the message or
information passed on to him

The receiver responds

to the message or
gives feedback

The communication situation is said to exist when

 1.6 THE COMMUNICATION PROCESS/CYCLE
The process of communication involves the following elements
1. Sender or transmitter: The person who desires to convey the message is
known as sender. Sender initiates the message and changes the behavior of
the receiver.
Message: It is a subject matter of any communication. It may involve any fact,
idea, opinion or information. It must exist in the mind of the sender if
communication is to take place.
2. Encoding: The communicator of the information organizes his idea into series
of symbols (words, signs, etc.) which, he feels will communicate to the intended
receiver or receivers.
3. Communication channel: The sender has to select the channel for sending
the information. Communication channel is the media through which the
message passes. It is the link that connects the sender and the receiver.
4. Receiver: The person who receives the message is called receiver or receiver
is the person to whom the particular message is sent by the transmitter. The
communication process is incomplete without the existence of receiver of the
message. It is a receiver who receives and tries to understand the message.
6. Decoding: Decoding is the process of interpretation of an encoded message
into the understandable meaning. Decoding helps the receiver to drive meaning
from the message.
7. Feedback: Communication is an exchange process. For the exchange to be
complete the information must go back to whom from where it started (or sender),
so that he can know the reaction of the receiver. The reaction or response of the
receiver is known as feedback.
8. Brain drain: On whole process there is a possibility of misunderstandings at any
level and is called brain drain. It may arise on sender side if they do not choose
the adequate medium for delivery of message, by using default channel and it
may also arise when receiver does not properly decode the message. In other
words, we can say that it is breakdown of cycle at any level.

Fig. 1.2: The Communication Process

1.How do you define communication?
2. What is the role of communication in management of business?
3. What are the different purposes of communication? Briefly explain any
five of them.
4. Discuss the different situations when the communication exists.
5. “Communication is an exchange of facts, ideas, opinions and emotions
by two or more persons.” Explain the statement and discuss the role of
feedback in communication.
6. “Communication is the two way process.” Explain.
7. Discuss the elements of communication process.
8. Give three examples of brain drain in communication process.
END

BUSINESS COMMUNICATION-STIVENES