Business Plan Franchise

Croffle Coffe’s
Disusun oleh :

Kelompok 7
FEBRIANTY AULIA F (2091011001)
SISKA ARDISOFIA (2091011008)
SALMA MUZDALIFAH (2091015001)
 ABOUT US MARKET STRATEGY
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topic of the section topic of the section topic of the section
here here here

CONTENT PLAN BUDGET KPI OVERVIEW

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topic of the section topic of the section topic of the section
here here here
 CROFFLE COFFE’s

C
C Bisnis ini akan menyediakan cita rasa
pastry Croffle yang di temani dengan
Coffe.

2021 Produk utama kami adalah Croffle

yang dapat dijangkau diberbagai
kalangan
 Apa itu Franchise ?

Sederhananya, bisnis di mana

pemilik modal hanya perlu
menyediakan dana. Di mana
penerima waralaba hanya menerima
bisnis yang sudah di tangan alias
terima beres.
Skema Bisnis Franchise Croffle Coffe’s
Our Main Product

1 paket croffle (4 pcs croffle), dibandrol dengan harga

yang relatif terjangkau mulai dari Rp 26.000.

Paket Franchise Croffle Coffe’s

● Paket A (Croffle, Coffe, dan menu pendamping) : Rp.
35.000.000
● Paket B (Croffle & Coffe) : Rp. 28.000.000
● Paket C (Croffle & menu pendamping) : Rp.
25.000.000
 CORE CUSTOMER AUDIENCES

10 - 30

30 - 45

75% 25% 45 - 55
Women Men

Note : Analisis sementara

Segmentasi Pasar Target pasar franchise dari sisi pelaku usaha
adalah pelaku usaha menengah sampai keatas,
dengan lokasi strategis dan memadai.
Sedangkan target pasar dari sisi konsumen
adalah semua umur yang memiliki selera makan
croffle dan minum coffe, tapi lebih spesifik
antara umur 10 – 40 tahun, namun sekali lagi ini
bisa untuk segala umur dan jenis kelamin, dan
dipastikan aman untuk ibu hamil dan menyusui.
 Promotion

MEDIA GOALS
CHANNELS

Sweet Sour Pastry Mengunggah rasa

TV membeli dan
Croffle
pelanggan setia

Menggandeng Dapat menjamah

SM berbagai kalangan
influencer Fadil
Jaidi
Analisis Keuangan Investasi
Analisis Biaya Bahan Baku
Analisis Biaya Buka Usaha
 OUR GOALS

SHOR LON
T G
TER TER
VENUS MARS
M M
Venus has a beautiful Despite being red, Mars
name, but it’s hot is actually a cold place

NEPTUNE JUPITER
Neptune is the farthest It’s the biggest planet in
planet from the Sun the Solar System
 WHAT SETS US APART?

MERCURY
Mercury is the closest planet
to the Sun

NEPTUNE
Neptune is the farthest planet
from the Sun

MARS
Despite being red, Mars is a
cold place
CORE VALUES

WRITE HERE YOUR VALUES

● The core values define the company

● The core values define the company
● The core values define the company
● The core values define the company
● The core values define the company
● The core values define the company
● The core values define the company
MARKET SHARE

2010

2020

2030

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on it, follow the link,
change the data and paste
the new graph here
 COMPETITOR ANALYSIS

STRENGTHS WEAKNESSES

● You can list here your competitor’s
strengths
● You can list here your competitor’s
strengths
● You can list here your competitor’s
strengths
● You can list here your competitor’s
strengths
● You can list here your competitor’s
weaknesses
● You can list here your competitor’s
weaknesses
● You can list here your competitor’s
weaknesses
● You can list here your competitor’s
weaknesses
 MARKET SEGMENTATION

Saturn is the ringed Despite being red,

one. It’s a gas giant Mars is a cold place

Venus has a Mercury is the

beautiful name, but smallest of them all
it’s hot

To modify this graph, click on it, follow the

link, change the data and paste the new graph
here
 STRATEGY

STEP 1 STEP 2 STEP 3

Venus has a Mars is a cold Earth is where

beautiful place we live on
name
 PRODUCT DESCRIPTION

55% 45%
Venus has a beautiful Jupiter is a gas giant
name and is the second and the biggest planet
planet from the Sun in the Solar System
 PRICING

BASIC MEDIUM PRO

Mars is a cold Venus has a Saturn is the
place beautiful ringed planet
name

GET IT GET IT GET IT

 DISTRIBUTION CHANNELS

WHOLESALE
RETAILERS CONSUMER
R

MANUFACTU
RETAILERS CONSUMER
RER

CONSUMER
 PROMOTION

MULTIMEDIA PRESS MOBILE APP

Mercury is the closest Venus has a beautiful Neptune is the farthest
planet to the Sun and name and is the second planet from the Sun and
also the smallest one planet from the Sun the fourth-largest one
A PICTURE IS
WORTH A
THOUSAND
WORDS
$12,000
Is the total budget for the campaign
 ADVERTISING CAMPAIGN 1

GOALS DESCRIPTION
MULTIME
1. List your goals DIA Venus has a beautiful
2. List your goals name and is the
3. List your goals second planet from the
Sun

$7,500
 ADVERTISING CAMPAIGN 2

FLYER POSTE
PRINT
S RS

Venus has a beautiful

$3,000 name and is the second $1,500
planet from the Sun
 BUDGET ALLOCATION

JUPITER MERCURY VENUS

SOCIAL MEDIA $788 $234 $876

PRESS $122 $234 $456

RADIO $567 $338 $488

TV $1,700 $988 $877

PREDICTED REACH
 TIMELINE

PHASE 1 PHASE 3
Mercury is the Mars is actually a
smallest planet cold place

01 02 03 04

PHASE 2 PHASE 4
Venus is hotter Saturn is the
than Mercury ringed planet
INSERT YOUR
MULTIMEDIA
CONTENT
You can replace the
image on the screen with
your own work. Just
delete this one, add
yours and center it
properly
 OUR TEAM

HELENA JAMES JOHN DOE

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image on the screen image on the screen
with your own one with your own one
 CHARACTERISTICS

MERCURY VENUS MARS

Mercury is the closest Venus has a beautiful Despite being red, Mars
planet to the Sun name, but it’s hot is a cold place

JUPITER SATURN NEPTUNE

It’s a gas giant and the Saturn is the ringed one Neptune is the farthest
biggest planet and a gas giant planet from the Sun
THANKS!
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youremail@freepik.com
+91 620 421 838
yourcompany.com

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