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Susunan Proposal

Susunan Proposal

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Dipublikasikan oleh Mulia Hamzah Harahap

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Rencana Bisnis

[Nama Perusahaan]
[BIDANG USAHA]
[tempat dan tanggal penyusunan]
disusun oleh
[Nama Penyusun]
[!a"atan Penyusun]
[Alamat #eng$ap Perusahaan]
No% &elepon [Nomor &elepon] No% 'a( [Nomor 'a(]
Alamat )*mail [Alamat )*mail] Situs +e" [Situs +e"]
,-.,//00%doc −0
DAFTAR HALAMAN
DAFTAR HALAMAN ........................................................................................ 1
1. RINGKASAN EKSEKUTIF .......................................................................... 3
2. LATAR BELAKANG PERUSAHAAN ........................................................ 3
1%0 DA&A P)RUSAHAAN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% /
1%1 BI2DA&A P)3I#I4 5 P)NGURUS %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% -
1%/ S&RU4&UR 2RGANISASI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% -
1%- 42NSU#&AN P)NDA3PING 67i$a ada8 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% -
1%9 SUSUNAN P)3I#I4 5 P)3)GANG SAHA3 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 9
3. ANALISIS PASAR DAN PEMASARAN ...................................................... 5
/%0 PR2DU4 5 !ASA :ANG DIHASI#4AN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 9
/%1 GA3BARAN PASAR %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ;
/%/ &ARG)& A&AU S)G3)N PASAR :ANG DI&U!U %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% .
/%- &R)ND P)R4)3BANGAN PASAR %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% .
/%9 PR2:)4SI P)N!UA#AN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% .
/%; S&RA&)GI P)3ASARAN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% <
/%. ANA#ISIS P)SAING %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% <
/%< SA#URAN DIS&RIBUSI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,
4. ANALISIS PRODUKSI ................................................................................ 10
-%0 PR2S)S PR2DU4SI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 0=
-%1 BAHAN BA4U DAN P)NGGUNAANN:A %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 00
-%/ 4APASI&AS PR2DU4SI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 00
-%- R)N>ANA P)NG)3BANGAN PR2DU4SI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 00
5. ANALISIS SUMBERDAYA MANUSIA (SDM) ........................................ 12
9%0 ANA#ISIS 423P)&)NSI SD3 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 01
9%1 ANA#ISIS 4)BU&UHAN DAN P)NG)3BANGAN SD3 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 0/
9%/ R)N>ANA 4)BU&UHAN P)NG)3BANGAN SD3 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 0/
,-.,//00%doc −0
6. RENCANA PENGEMBANGAN USAHA .................................................. 13
;%0 R)N>ANA P)NG)3BANGAN USAHA %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 0/
;%1 &AHAP*&AHAP P)NG)3BANGAN USAHA %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 0-
. ANALISIS KEUANGAN .............................................................................. 15
.%0 #AP2RAN 4)UANGAN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 09
.%1 R)N>ANA 4)BU&UHAN IN?)S&ASI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 0<
.%/ R)N>ANA ARUS 4AS 6>ASH @ '#2+8 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 0,
.%- R)N>ANA 4)BU&UHAN PIN!A3AN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 1=
.%9 R)N>ANA P)NG)3BA#IAN DANA PIN!A3AN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 10
.%; AGUNAN :ANG DI3I#I4I %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 10
!. ANALISIS DAMPAK DAN RESIKO USAHA .......................................... 22
<%0 DA3PA4 &)RHADAP 3AS:ARA4A& S)4I&AR %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 11
<%1 DA3PA4 &)RHADAP #ING4UNGAN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 11
<%/ ANA#ISIS R)SI42 USAHA %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 11
<%- AN&ISIPASI R)SI42 USAHA %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 11
LAMPIRAN ....................................................................................................... 24
A% ANA#ISIS #ING4UNGAN BISNIS %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 1-
B% 4)#)NG4APAN P)RI!INAN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% /=
>% P)&A #24ASI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% /0
D% '2&2 PR2DU4 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% /1
)% D24U3)N&ASI PR2DU4SI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% //
,-.,//00%doc −1
[NA3A P)RUSAHAAN]
1. RINGKASAN EKSEKUTIF
6 [NA3A P)RUSAHAAN]
6 [BIDANG USAHA]
6 [!)NIS PR2DU4 5 !ASA]
6 [NI#AI P)N!UA#AN P)R &AHUN SAA& INI]
6 [NI#AI 4)4A:AAN P)RUSAHAAN &)RA4HIR]
6 [PR2SP)4 P)NG)3BANGAN USAHA]
6 [R)N>ANA P)NG)3BANGAN USAHA]
6 [PR2:)4SI 6&ARG)&8 NI#AI P)N!UA#AN]
6 [4)BU&UHAN DANA]
6 [R)N>ANA P)NGGUNAAN DANA]
6 [!ANG4A +A4&U P)NG)3BA#IAN]
6 [AGUNAN]
2. LATAR BELAKANG PERUSAHAAN
2.1 DATA PERUSAHAAN
0% Nama Perusahaan
1% Bidang Usaha
/% !enis Produ$ 5 !asa
-% Alamat Perusahaan
9% Nomor &elepon5'a(
;% Alamat )*mail
.% Ban$ Perusahaan
<% Bentu$ Badan Hu$um
,% Nomor A$te Pendirian
0=% N P + P
00% 3ulai Berdiri
,-.,//00%doc −/
[NA3A P)RUSAHAAN]
2.2 BIODATA PEMILIK / PENGURUS
0% Nama
1% !a"atan
/% &empat dan &anggal #ahir
-% Alamat Rumah
9% Nomor &elepon
;% Nomor 'a(
.% Alamat )*mail
<% Pendidi$an &era$hir
,% Pengalaman 4er7a
2.3 STRUKTUR ORGANISASI
N A M A D A N G E L A R
7 a " a t a n
N A M A D A N G E L A R
7 a " a t a n
N A M A D A N G E L A R
7 a " a t a n
N A M A D A N G E L A R
7 a " a t a n
2.4 KONSULTAN PENDAMPING (jika ada)
6 [NA3A P)RUSAHAAN 42NSU#&AN]
6 [NA3A 42NSU#&AN P)NDA3PING]
6 [BIDANG P)NDA3PINGAN]
6 [3U#AI P)NDA3PINGAN]
6 [!ANG4A +A4&U P)NDA3PINGAN]
,-.,//00%doc −-
[NA3A P)RUSAHAAN]
2. SUSUNAN PEMILIK / PEMEGANG SAHAM
NAMA
"#$%&'
S&'&$
N(%&( S&'&$ P)*+),-&+)
ADI?5=B
ADI?5=B
ADI?5=B
T O T A L 0 0 .DI/001
3. ANALISIS PASAR DAN PEMASARAN
3.1 PRODUK / !ASA "ANG DIHASILKAN
Se"ut$an 7enis produ$ 5 7asa yang dihasil$an satu per satuC "eri$ut $ara$teristi$ produ$C
serta $omponen 5 asesoris yang mem"eri$an nilai tam"ah pada produ$%
SISIPKAN JUGA FOTO-FOTO PRODUK.
KEUNGGULAN PRODUK YANG DIMILIKI
0%
1%
/%
,-.,//00%doc −9
[NA3A P)RUSAHAAN]
3.2 GAMBARAN PASAR
DATA NILAI PENJUALAN (3 – 5 TAHUN TERAKHIR)
=
0=
1=
/=
-=
9=
;=
n
i
l
a
i

p
e
n
7
u
a
l
a
n
6
d
a
l
a
m

7
u
t
a
a
n

r
u
p
i
a
h
8
0 1 / - 9
tahun $e *
!elas$an apa"ila ter7adi penurunan atau $enai$an yang drastis%
KEGIATAN PEMASARAN DAN PROMOSI YANG SUDAH DILAKUKAN
6 P)RS2NA# S)##ING
Urai$an 7enis $egiatan yang sudah pernah dila$u$an dan hasil yang telah dicapai%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
6 PA3)RAN
Urai$an 7enis $egiatan yang sudah pernah dila$u$an dan hasil yang telah dicapai%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
6 BR2SUR
Urai$an 7enis $egiatan yang sudah pernah dila$u$an dan hasil yang telah dicapai%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
,-.,//00%doc −;
[NA3A P)RUSAHAAN]
6 AD?)R&ISING 5 I4#AN
Urai$an 7enis $egiatan yang sudah pernah dila$u$an dan hasil yang telah dicapai%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
3.3 TARGET ATAU SEGMEN PASAR "ANG DITU!U
GAMBARAN KARAKTERISTIK PEMBELI / PENGGUNA
Se"ut$an apa$ah pem"eli industri atau indiDiduC serta se"ut$an 7uga $ara$teristi$ pem"eliC
misalnya 7enis $elaminC umurC daya "eliC $elas sosial atau hal*hal lain yang $has%
3.4 TREND PERKEMBANGAN PASAR
P)R4IRAAN !U3#AH DAN
NI#AI RA&A*RA&A
P)R3IN&AAN PR2DU4 P)R
&AHUN
3. PRO"EKSI PEN!UALAN
=
1=
-=
;=
<=
0==
01=
0-=
P
R
2
:
)
4
S
I

N
I
#
A
I

P
)
N
!
U
A
#
A
N
6
d
a
l
a
m

7
u
t
a
a
n

r
u
p
i
a
h
8
0 1 / - 9
tahun $e *
!elas$an "agaimana Anda memperoleh nilai per$iraan 5 proye$si di atas%
,-.,//00%doc −.
[NA3A P)RUSAHAAN]
3.# STRATEGI PEMASARAN
6 P)NG)3BANGAN PR2DU4
Urai$an 7enis $egiatan yang a$an dila$u$an dan tu7uan yang ingin dicapai%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
6 P)NG)3BANGAN +I#A:AH P)3ASARAN
Urai$an 7enis $egiatan yang a$an dila$u$an dan tu7uan yang ingin dicapai%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
6 4)GIA&AN PR232SI
Urai$an 7enis $egiatan yang a$an dila$u$an dan tu7uan yang ingin dicapai%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
6 S&RA&)GI P)N)&APAN HARGA
Urai$an 7enis $egiatan yang a$an dila$u$an dan tu7uan yang ingin dicapai%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
3.$ ANALISIS PESAING
P)SAING 4)UNGGU#AN 4)#)3AHAN
0%
1%
0%
1%
0%
1%
0%
1%
,-.,//00%doc −<
[NA3A P)RUSAHAAN]
3.% SALURAN DISTRIBUSI
WILAYAH PEMASARAN DAN JALUR DISTRIBUSI SAAT INI
0% +ilayah Pemasaran 6 #o$al%%%%%%%%%%%%%%%%%%%%[===] E
6 Regional%%%%%%%%%%%%%%%[===] E
6 Nasional%%%%%%%%%%%%%%%[===] E
6 )$spor%%%%%%%%%%%%%%%%%%[===] E
1% !alur Distri"usi 6 IndiDidu
6 Industri
6 Pemerintah
6 #ain * #ain
6 Distri"utor
6 Retailer
6 )$sportir
/% Alamat ShoFroom 5 >ounter
Pen7ualan 63ili$ Perusahaan8
-%
9%
;%
WILAYAH PEMASARAN DAN JALUR DISTRIBUSI YANG DIRENCANAKAN
0% +ilayah Pemasaran 6 #o$al%%%%%%%%%%%%%%%%%%%%[===] E
6 Regional%%%%%%%%%%%%%%%[===] E
6 Nasional%%%%%%%%%%%%%%%[===] E
6 )$spor%%%%%%%%%%%%%%%%%%[===] E
1% !alur Distri"usi 6 IndiDidu
6 Industri
6 Pemerintah
6 #ain * #ain
6 Distri"utor
6 Retailer
6 )$sportir
/% Rencana #o$asi ShoFroom 5
>ounter Pen7ualan
0%
1%
/%
,-.,//00%doc −,
[NA3A P)RUSAHAAN]
4. ANALISIS PRODUKSI
4.1 PROSES PRODUKSI
SISIPKAN JUGA FOTO-FOTO PROSES PRODUKSI.
PR2S)S PR2DU4SI BAHAN BA4U &)4N2#2GI 3)SIN
2tomatis
2tomatis
&radisional
P ) R S I A P A N 3 A & ) R I A # A
P R 2 S ) S P R 2 D U 4 S I 6 0 8
P R 2 S ) S P R 2 D U 4 S I 6 1 8
P ) R A 4 I & A N
P ) N G ) 3 A S A N
P ) R S I A P A N 3 A & ) R I A # B
P R 2 S ) S P R 2 D U 4 S I 6 / 8
3 A & ) R I A # A 3 A & ) R I A # B
KEUNGGULAN PROSES YANG DIMILIKI
0%
1%
/%
,-.,//00%doc −0=
[NA3A P)RUSAHAAN]
4.2 BAHAN BAKU DAN PENGGUNAANN"A
BAHAN BAKU
4)BU&UHAN
RA&A*RA&A P)R BU#AN
SU3B)R
BAHAN PENOLONG
4)BU&UHAN
RA&A*RA&A P)R BU#AN
SU3B)R
4.3 KAPASITAS PRODUKSI
FASILITAS DAN MESIN PRODUKSI YANG DIMILIKI
FASILITAS 2 MESIN PRODUKSI 3) "#$%&' T4-&% N(%&(
T O T A L 0 0
*) taa!" #a$%a" &'() *a +',a-ata +,.*%/()
4APASI&AS PR2DU4SI RA&A*
RA&A P)R BU#AN
4.4 REN&ANA PENGEMBANGAN PRODUKSI
STRATEGI DAN TAHAP0TAHAP REN1ANA PENGEMBANGAN PRODUKSI
0%
1%
/%
,-.,//00%doc −00
[NA3A P)RUSAHAAN]
REN1ANA PENAMBAHAN FASILITAS DAN MESIN PRODUKSI
FASILITAS 2 MESIN PRODUKSI 3) "#$%&' H&*5& S&-#&, T4-&% N(%&(
=
=
=
T O T A L 0 0
*) taa!" #a$%a" &'() *a +',a-ata +,.*%/()
&ARG)& 4APASI&AS
PR2DU4SI RA&A*RA&A P)R
BU#AN G8
*) ('t'-a! +'a&#a!a 2a()-)ta( *a &'() +,.*%/()
5. ANALISIS SUMBERDAYA MANUSIA (SDM)
.1 ANALISIS KOMPETENSI SDM
TINGKAT PENDIDIKAN "#$%&'
&ida$ #ulus SD
SD
S3P
S3U
D0
D/ 5 Sar7ana 3uda
Sar7ana
T O T A L 0
BAGIAN 0 DEPT. "#$%&'
3ana7emen
Bagian Produ$si
Bagian Pemasaran
Bagian Administrasi
#ain * #ain
T O T A L 0
KEUNGGULAN DAN KOMPETENSI SDM LAIN0LAIN
0% !elas$an $emampuan SD3 secara $hususC misalnya $eahlian $omputer%
1%
/%
,-.,//00%doc −01
[NA3A P)RUSAHAAN]
.2 ANALISIS KEBUTUHAN DAN PENGEMBANGAN SDM
!ABATAN &ing$at Pendidi$an
Pengalaman
6tahun8
4eterampilan 4husus
!a"atan atau Hungsi yang
di"utuh$anC misalnya
$epala produ$si%
.3 REN&ANA KEBUTUHAN PENGEMBANGAN SDM
!ABATAN !umlah 4e"utuhan
&enaga yang
&ersedia
&enaga yang
Harus Dire$rut
!a"atan atau Hungsi yang
di"utuh$anC misalnya
$epala produ$si%
6. RENCANA PENGEMBANGAN USAHA
#.1 REN&ANA PENGEMBANGAN USAHA
ISIKAN SESUAI DENGAN BAGIAN 3, 4 DAN 5.
6 S&RA&)GI P)3ASARAN
Urai$an strategi atau 7enis $egiatan pemasaran yang a$an dila$u$an tahap demi tahap%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%



,-.,//00%doc −0/
[NA3A P)RUSAHAAN]
6 S&RA&)GI PR2DU4SI
Urai$an strategi atau 7enis $egiatan produ$si yang a$an dila$u$an tahap demi tahap%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%



6 S&RA&)GI 2RGANISASI DAN SD3
Urai$an strategi atau 7enis $egiatan organisasi yang a$an dila$u$an tahap demi tahap%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%



6 S&RA&)GI 4)UANGAN
Urai$an strategi atau 7enis $egiatan $euangan yang a$an dila$u$an tahap demi tahap%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%



#.2 TAHAP'TAHAP PENGEMBANGAN USAHA
KEGIATAN
"ulan $e *
0 1 / - 9 ; . < ,
0
=
0
0
0
1
4egiatan*$egiatan sesuai dengan
rencana pengem"angan usaha%
,-.,//00%doc −0-
[NA3A P)RUSAHAAN]
7. ANALISIS KEUANGAN
$.1 LAPORAN KEUANGAN
DES. 2000 JAN. 2001 FEB. 2001
A. PENERIMAAN
Penerimaan Penjualan 0 0 0
Penerimaan Pinjaman 0 0 0
S%# T.ta- P'',)&aa 0 0 0
B. PENGELUARAN
Pembelian Asset (Investasi) 0 0 0
Pembelian Bahan Bau 0 0 0
Pembelian Bahan Pembantu 0 0 0
!"ah Buruh Pr#$usi 0 0 0
%rans"#rt (Pen&iriman Pr#$u) 0 0 0
Bia'a Pr#$usi (ain)(ain 0 0 0
*aji Pim"inan 0 0 0
*aji Sta+ A$ministrasi $an !mum 0 0 0
Bia'a Pemeliharaan 0 0 0
Bia'a Pemasaran 0 0 0
Alat %ulis ,ant#r 0 0 0
(istri- Air- %ele"#n 0 0 0
Bia'a A$ministrasi (ain)(ain 0 0 0
An&suran P## 0 0 0
Bia'a Bun&a 0 0 0
Bia'a Paja 0 0 0
S%# T.ta- P'$'-%a,a 0 0 0
.. SELISIH KAS 0 0 0
D. SALDO KAS AAL 0 0 0
E. SA(D/ ,AS A,0I1 0 0 0
LAPORAN ARUS KAS
2Nama Perusahaan3
%A0!N 2000
,-.,//00%doc −09
[NA3A P)RUSAHAAN]
A. HASIL PEN!UALAN
Penjualan 0
S%# T.ta- Ha()- P'3%a-a 0
B. BIAYA PRODUKSI " #ARIABEL
Bahan Bau 0
Bahan Pembantu 0
!"ah Buruh Pr#$usi 0
%rans"#rt (Pen&iriman Pr#$u) 0
Bia'a (ain)(ain 0
S%# T.ta- B)a4a P,.*%/() 0
.. BIAYA TETAP
*aji Pim"inan 0
*aji Sta+ A$ministrasi $an !mum 0
Bia'a Pemeliharaan 0
Pen'usutan 0
S%# T.ta- B)a4a T'ta+ 0
D. BIAYA ADMINISTRASI
Bia'a Pemasaran 0
Alat %ulis ,ant#r 0
(istri- Air- %ele"#n 0
Bia'a (ain)(ain 0
S%# T.ta- B)a4a A*&))(t,a() 0
E. TOTAL BIAYA (B $ C $ D) 0
F. L%&% S'&'()* P%+%, (A - E) 0
*. Paja 0
0. L%&% B'./01 (F - G) 0
LAPORAN LABA RUGI
2Nama Perusahaan3
%A0!N 2000
,-.,//00%doc −0;
[NA3A P)RUSAHAAN]
AKTI#A
A. AKTI#A LANCAR 0
,as 0
Piutan& 0
Perse$iaan4 0
Bahan Bau 0
Bahan Pembantu 0
Baran& Ja$i 0
Jumlah Ativa (an5ar 0
B. AKTI#A TETAP
%anah 0
Ban&unan 0
Peralatan 0
Pen'usutan 0
(ain ) (ain 0
Jumlah Ativa (an5ar 0
!UMLAH AKTI#A (A $ B) 0
PASI#A
.. HUTANG !ANGKA PENDEK
0utan& Da&an& 0
0utan& Jatuh %em"# 0
(ain ) (ain 0
Jumlah 0utan& Jan&a Pen$e 0
D. PIN!AMAN !ANGKA PENDEK
Pinjaman Jan&a Panjan& 0
(ain ) (ain 0
Jumlah Pinjaman Jan&a Panjan& 0
E. MODAL
6#$al Diset#r 0
(aba Ditahan 0
Jumlah 6#$al 0
!UMLAH PASI#A (C $ D $ E) 0
LAPORAN NERACA
2Nama Perusahaan3
%A0!N 2000
,-.,//00%doc −0.
[NA3A P)RUSAHAAN]
$.2 REN&ANA KEBUTUHAN IN(ESTASI
KEBUTUHAN IN/ESTASI "#$%&' H&*5& S&-#&, T4-&% N(%&(
'ASI#I&AS I 3)SIN PR2DU4SI
0
8
=
P)RA#A&AN I SIS&)3 IN'2R3ASI
1
8
=
#AIN * #AIN 6urai$an8 =
=
=
=
=
T O T A L 0 0
5
) ('(%a) *'$a Ba# 676 R'8aa P'$'&#a$a P,.*%/() -)!at ta#'- R'8aa P'a&#a!a
Fa()-)ta( *a M'() P,.*%/()
9
) ('(%a) *'$a Ba# :73 Ta!a+a P'$'&#a$a T'/.-.$) I2.,&a() -)!at ta#'- R'8aa
P'a&#a!a P',a-ata *a S)(t'& I2.,&a()
,-.,//00%doc −0<
[NA3A P)RUSAHAAN]
$.3 REN&ANA ARUS KAS (&ASH ) *LO+)
6ar)01 A"r)01 6a')01 Jun)01 Jul)01 Au&)01 Se")01 /5t)01 N#v)01 De5)01 Jan)02 Feb)02
A. PENERIMAAN
Penerimaan Penjualan 0 0 0 0 0 0 0 0 0 0 0 0
Penerimaan Pinjaman 0 0 0 0 0 0 0 0 0 0 0 0
S%# T.ta- P'',)&aa 0 0 0 0 0 0 0 0 0 0 0 0
B. PENGELUARAN
Pembelian Asset (Investasi) 0 0 0 0 0 0 0 0 0 0 0 0
Pembelian Bahan Bau 0 0 0 0 0 0 0 0 0 0 0 0
Pembelian Bahan Pembantu 0 0 0 0 0 0 0 0 0 0 0 0
!"ah Buruh Pr#$usi 0 0 0 0 0 0 0 0 0 0 0 0
%rans"#rt (Pen&iriman Pr#$u) 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a Pr#$usi (ain)(ain 0 0 0 0 0 0 0 0 0 0 0 0
*aji Pim"inan 0 0 0 0 0 0 0 0 0 0 0 0
*aji Sta+ A$ministrasi $an !mum 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a Pemeliharaan 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a Pemasaran 0 0 0 0 0 0 0 0 0 0 0 0
Alat %ulis ,ant#r 0 0 0 0 0 0 0 0 0 0 0 0
(istri- Air- %ele"#n 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a A$ministrasi (ain)(ain 0 0 0 0 0 0 0 0 0 0 0 0
An&suran P## 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a Bun&a 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a Paja 0 0 0 0 0 0 0 0 0 0 0 0
S%# T.ta- P'$'-%a,a 0 0 0 0 0 0 0 0 0 0 0 0
.. SELISIH KAS 0 0 0 0 0 0 0 0 0 0 0 0
D. SALDO KAS AAL 0 0 0 0 0 0 0 0 0 0 0 0
E. SA(D/ ,AS A,0I1 0 0 0 0 0 0 0 0 0 0 0 0
RENCANA ARUS KAS (2%(%* .0&)%3 .)40%1)
2Nama Perusahaan3
!N%!, %A0!N 2001
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[NA3A P)RUSAHAAN]
2001 2002 2007 2008 2009
A. PENERIMAAN
Penerimaan Penjualan 0 0 0 0 0
Penerimaan Pinjaman 0 0 0 0 0
S%# T.ta- P'',)&aa 0 0 0 0 0
B. PENGELUARAN
Pembelian Asset (Investasi) 0 0 0 0 0
Pembelian Bahan Bau 0 0 0 0 0
Pembelian Bahan Pembantu 0 0 0 0 0
!"ah Buruh Pr#$usi 0 0 0 0 0
%rans"#rt (Pen&iriman Pr#$u) 0 0 0 0 0
Bia'a Pr#$usi (ain)(ain 0 0 0 0 0
*aji Pim"inan 0 0 0 0 0
*aji Sta+ A$ministrasi $an !mum 0 0 0 0 0
Bia'a Pemeliharaan 0 0 0 0 0
Bia'a Pemasaran 0 0 0 0 0
Alat %ulis ,ant#r 0 0 0 0 0
(istri- Air- %ele"#n 0 0 0 0 0
Bia'a A$ministrasi (ain)(ain 0 0 0 0 0
An&suran P## 0 0 0 0 0
Bia'a Bun&a 0 0 0 0 0
Bia'a Paja 0 0 0 0 0
S%# T.ta- P'$'-%a,a 0 0 0 0 0
.. SELISIH KAS 0 0 0 0 0
D. SALDO KAS AAL 0 0 0 0 0
E. SA(D/ ,AS A,0I1 0 0 0 0 0
RENCANA ARUS KAS (2%(%* .0&)%3 .)40%1)
2Nama Perusahaan3
%A0!N 2001 ) 2009
KETERANGAN;
N)-a) P'',)&aa ta!% +',ta&a (9<<5) (a&a *'$a 3%&-a! P'',)&aa +', #%-a %t%/ ta!%
+',ta&a (9<<5)" #'$)t% +%-a *'$a )-a) +'$'-%a,a7 Sa-*. /a( a=a- ta!% +',ta&a (9<<5) a*a-a!
(a-*. /a( a=a- #%-a +',ta&a7
$.4 REN&ANA KEBUTUHAN PIN!AMAN
&2&A# NI#AI 4)BU&UHAN
PIN!A3AN 5 32DA# G8
*) ('(%a) *'$a PENERIMAAN PINJAMAN +a*a ta#'-
REN1ANA ARUS KAS %t%/ ta!% +',ta&a Ba# >73
R'8aa A,%( Ka( (1a(! – F-.=)
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[NA3A P)RUSAHAAN]
&2&A# NI#AI 4)BU&UHAN
32DA# IN?)S&ASI G8
*) ('(%a) *'$a Ba# >79 R'8aa K'#%t%!a I?'(ta()
&2&A# NI#AI 4)BU&UHAN
32DA# 4)R!A G8
*) t.ta- )-a) /'#%t%!a +)3a&a / &.*a- *)/%,a$) t.ta- )-a)
/'#%t%!a &.*a- )?'(ta()
$. REN&ANA PENGEMBALIAN DANA PIN!AMAN
!ANG4A +A4&U
P)NG)3BA#IAN G8
*) ('(%a) *'$a &a(a #',a/!),4a +'&#a4a,a a$(%,a
+././ +a*a ta#'- REN1ANA ARUS KAS Ba# >73 R'8aa
A,%( Ka( (1a(! – F-.=)
3ASA &)NGGANG
P)3BA:ARAN G8
*) ('(%a) *'$a &a(a t'$$a$ +'&#a4a,a a$(%,a +././
+a*a ta#'- REN1ANA ARUS KAS Ba# >73 R'8aa A,%(
Ka( (1a(! – F-.=)
$.# AGUNAN "ANG DIMILIKI
0% !enis Agunan
1% SpesiHi$asi dan 4eterangan
#ain*#ain
/% Aspe$ #egalitas
-% Nilai Agunan
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[NA3A P)RUSAHAAN]
5. ANALISIS DAMPAK DAN RESIKO USAHA
%.1 DAMPAK TERHADAP MAS"ARAKAT SEKITAR
6 [Dampa$ pemasaran terhadap masyara$at]
6 [Dampa$ produ$si dan te$nologi terhadap masyara$at]
6 [Dampa$ organisasi dan SD3 terhadap masyara$at]



%.2 DAMPAK TERHADAP LINGKUNGAN
6 [Dampa$ produ$si dan te$nologi terhadap ling$ungan]
6 [Penanganan lim"ah yang dihasil$an a$i"at proses produ$si%]



%.3 ANALISIS RESIKO USAHA
3enggam"ar$an hal*hal yang mung$in mengganggu pela$sanaan inDestasi dan
pengem"alian pin7aman%



%.4 ANTISIPASI RESIKO USAHA
3enggam"ar$an strategi 5 $egiatan yang a$an dila$u$an dalam mengantisipasi dan
meminimal$an resi$o usaha%



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[NA3A P)RUSAHAAN]
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[NA3A P)RUSAHAAN]
LAMPIRAN
A. ANALISIS LINGKUNGAN BISNIS
STRENGTH (KEKUATAN) se"ut$an asset atau hal yang paling "erharga dalam
organisasi anda saat iniC "eri$an $omentar seperlunya%
0% PR2DU4
6 Harga 7ual
6 3utu produ$
6 Desain dan Dariasi produ$
6 Perleng$apan 6Heature8 tam"ahan
6 Pengemasan I la"el
1% 'UNGSI P)3ASARAN
6 Promosi dan i$lan
6 &enaga sales
/% DIS&RIBUSI DAN P)RS)DIAAN
6 4ecepatan distri"usi
6 4etepatan Fa$tu pengiriman
6 4etersediaan "arang
-% P)#A:ANAN P)#ANGGAN
6 4eramahan pelayanan
6 Pelayanan purna 7ual
9% 2RGANISASI DAN SD3
6 +eFenang dan delegasi
6 Re$rutmen dan penempatan
6 &ing$at $eahlian $husus
6 &ing$at pendidi$an
6 Pengalaman $er7a
6 !umlah tenaga $er7a
;% SIS&)3 3ANA!)3)N
6 Sistem pem"u$uan 6a$untansi8
6 Sistem administrasi
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[NA3A P)RUSAHAAN]
.% PR2DU4SI
6 Biaya produ$si
6 Perencanaan produ$si
6 4apasitas produ$si
6 4emampuan pemenuhan order
6 'asilitas produ$si
6 Penanganan lim"ah produ$si
<% &)4N2#2GI
6 Penggunaan te$nologi modern
,% P)3AN'AA&AN &I
6 Pemahaman manHaat &I
6 4etersediaan perang$at $eras
6 4etersediaan perang$at luna$
6 4emampuan operator
0=% #AIN*#AINC S)BU&4AN
+EAKNESS (KELEMAHAN) se"ut$an permasalahan utama yang tim"ul di dalam
organisasi 5 perusahaan anda saat iniC "eri$an $omentar seperlunya%
0% PR2DU4
6 Harga 7ual
6 3utu produ$
6 Desain dan Dariasi produ$
6 Perleng$apan 6Heature8 tam"ahan
6 Pengemasan I la"el
1% 'UNGSI P)3ASARAN
6 Promosi dan i$lan
6 &enaga sales
/% DIS&RIBUSI DAN P)RS)DIAAN
6 4ecepatan distri"usi
6 4etepatan Fa$tu pengiriman
6 4etersediaan "arang
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[NA3A P)RUSAHAAN]
-% P)#A:ANAN P)#ANGGAN
6 4eramahan pelayanan
6 Pelayanan purna 7ual
9% 2RGANISASI DAN SD3
6 +eFenang dan delegasi
6 Re$rutmen dan penempatan
6 &ing$at $eahlian $husus
6 &ing$at pendidi$an
6 Pengalaman $er7a
6 !umlah tenaga $er7a
;% SIS&)3 3ANA!)3)N
6 Sistem pem"u$uan 6a$untansi8
6 Sistem administrasi
.% PR2DU4SI
6 Biaya produ$si
6 Perencanaan produ$si
6 4apasitas produ$si
6 4emampuan pemenuhan order
6 'asilitas produ$si
6 Penanganan lim"ah produ$si
<% &)4N2#2GI
6 Penggunaan te$nologi modern
,% P)3AN'AA&AN &I
6 Pemahaman manHaat &I
6 4etersediaan perang$at $eras
6 4etersediaan perang$at luna$
6 4emampuan operator
0=% #AIN*#AINC S)BU&4AN
,-.,//00%doc −1;
[NA3A P)RUSAHAAN]
OPPORTUNITIES (PELUANG) se"ut$an $esempatan atau peluang yang datangnya
dari luar organisasi yang mung$in dapat diraih oleh organisasi anda saat iniC "eri$an $omentar
seperlunya%
0% P)RSAINGAN
6 Persaingan untu$ usaha se7enis
6 Persaingan untu$ produ$ su"stitusi
6 Produ$ import
1% P)32DA#AN
6 Hu"ungan dengan lem"aga $euangan
6per"an$an8
6 4emudahan mendapat$an pin7aman
6 &ing$at su$u "unga $redit
/% 4)BI!A4AN P)3)RIN&AH
6 Peri7inan dan "iro$rasi
6 Peraturan pemerintah
6 Perpa7a$an
6 4emudahan pengurusan e$sport
6 4e"i7a$an His$al
-% P)#UANG PASAR
6 A$ses dan inHormasi pasar
6 Permintaan pasar
6 Perila$u pasar
9% PR2&)4SI PASAR )4SP2R&
6 Prote$si pasar e$sport
;% 4)3A!UAN &)4N2#2GI
6 Per$em"angan te$nologi produ$si
6 Per$em"angan &I
.% &)NAGA 4)R!A
6 4etersediaan tenaga $er7a sesuai
$e"utuhan
6 Seri$at pe$er7a
<% BAHAN BA4U
6 3utu "ahan "a$u
6 'lu$tuasi harga "ahan "a$u
6 4etersediaan "ahan "a$u
,-.,//00%doc −1.
[NA3A P)RUSAHAAN]
,% 3AS:ARA4A& S)4I&AR
6 &untutan lem"aga $onsumen
6 Si$ap masyara$at terhadap produ$
0=% 42NDISI P)R)42N23IAN
6 4ondisi pere$onomian dan
per"an$an 6$euangan8
6 &ing$at su$u "unga deposito
00% #AIN*#AINC S)BU&4AN
THREATS (HAMBATAN) se"ut$an ancaman atau ham"atan yang datangnya dari luar
organisasi yang mung$in dapat diraih oleh organisasi anda saat iniC "eri$an $omentar
seperlunya%
0% P)RSAINGAN
6 Persaingan untu$ usaha se7enis
6 Persaingan untu$ produ$ su"stitusi
6 Produ$ import
1% P)32DA#AN
6 Hu"ungan dengan lem"aga $euangan
6per"an$an8
6 4emudahan mendapat$an pin7aman
6 &ing$at su$u "unga $redit
/% 4)BI!A4AN P)3)RIN&AH
6 Peri7inan dan "iro$rasi
6 Peraturan pemerintah
6 Perpa7a$an
6 4emudahan pengurusan e$sport
6 4e"i7a$an His$al
-% P)#UANG PASAR
6 A$ses dan inHormasi pasar
6 Permintaan pasar
6 Perila$u pasar
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[NA3A P)RUSAHAAN]
9% PR2&)4SI PASAR )4SP2R&
6 Prote$si pasar e$sport
;% 4)3A!UAN &)4N2#2GI
6 Per$em"angan te$nologi produ$si
6 Per$em"angan &I
.% &)NAGA 4)R!A
6 4etersediaan tenaga $er7a sesuai
$e"utuhan
6 Seri$at pe$er7a
<% BAHAN BA4U
6 3utu "ahan "a$u
6 'lu$tuasi harga "ahan "a$u
6 4etersediaan "ahan "a$u
,% 3AS:ARA4A& S)4I&AR
6 &untutan lem"aga $onsumen
6 Si$ap masyara$at terhadap produ$
0=% 42NDISI P)R)42N23IAN
6 4ondisi pere$onomian dan
per"an$an 6$euangan8
6 &ing$at su$u "unga deposito
00% #AIN*#AINC S)BU&4AN
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[NA3A P)RUSAHAAN]
B. KELENGKAPAN PERI!INAN
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[NA3A P)RUSAHAAN]
&. PETA LOKASI
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[NA3A P)RUSAHAAN]
D. *OTO PRODUK
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[NA3A P)RUSAHAAN]
E. DOKUMENTASI PRODUKSI
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DAFTAR HALAMAN
DAFTAR HALAMAN........................................................................................1 1. RINGKASAN EKSEKUTIF..........................................................................3 2. LATAR BELAKANG PERUSAHAAN........................................................3
2.1 DATA PERUSAHAAN...................................................................................................3 2.2 BIODATA PEMILIK / PENGURUS..............................................................................4 2.3 STRUKTUR ORGANISASI...........................................................................................4 2.4 KONSULTAN PENDAMPING (jika ada)......................................................................4 2.5 SUSUNAN PEMILIK / PEMEGANG SAHAM............................................................5

3. ANALISIS PASAR DAN PEMASARAN......................................................5
3.1 PRODUK / JASA YANG DIHASILKAN......................................................................5 3.2 GAMBARAN PASAR.....................................................................................................6 3.3 TARGET ATAU SEGMEN PASAR YANG DITUJU..................................................7 3.4 TREND PERKEMBANGAN PASAR............................................................................7 3.5 PROYEKSI PENJUALAN..............................................................................................7 3.6 STRATEGI PEMASARAN.............................................................................................8 3.7 ANALISIS PESAING......................................................................................................8 3.8 SALURAN DISTRIBUSI................................................................................................9

4. ANALISIS PRODUKSI................................................................................10
4.1 PROSES PRODUKSI....................................................................................................10 4.2 BAHAN BAKU DAN PENGGUNAANNYA..............................................................11 4.3 KAPASITAS PRODUKSI.............................................................................................11 4.4 RENCANA PENGEMBANGAN PRODUKSI............................................................11

5. ANALISIS SUMBERDAYA MANUSIA (SDM)........................................12
5.1 ANALISIS KOMPETENSI SDM.................................................................................12 5.2 ANALISIS KEBUTUHAN DAN PENGEMBANGAN SDM.....................................13 5.3 RENCANA KEBUTUHAN PENGEMBANGAN SDM..............................................13

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