ITEMS

AUDIENCE SIZE AU DIE NC E

AUDIENCE TYPE AUDIENCE STATE OF MIND

CO ST S

COSTS OF PRODUCTION MINIMUM COST OF SPACE AVERAGE COST PER THOUSAND

MAGAZINES (LOKAL) MANGLE CUPUMANIK STAR GLAM Mostly Nasional (Jakarta, Mostly Nasional (Jakarta, Mostly nasional Bandung, Timika) Bali, Kalimantan orang (Bandung,Jakarta, Sunda yang tinggal di Bangka) sana). 15-60an tahun ke atas. 17-50an tahun Dewasa muda. Sastrawan, mahasiswa, Perempuan 75%, Pria budayawan. Perempuan 25% 75%, Pria 25% Relax, and mendekatkan Relax, and mendekatkan Relax, information of sex diri dengan budaya diri dengan budaya education Sunda. Sunda. Low Low (Adding cost from High personal Ajip Rosidi (Pemimpin umum) and Yayasan Kebudayaan Rancage Low Low High Low less than Low less than High

Dapat mempertahankan eksistensinya dengan ideologi mempertahankan budaya lokal (Sunda) sejak tahun 1957 from now. EXTRA ADVANTAGE

Dapat Memepertahankan eksistensinya sebagai majalah baru Sunda (sekitar 10 tahun) dengan alasan komitmen yang dari Ajip Rosidi terhadap media berbahasa Sunda.

Punya event organizer untuk mempromosikan star glam itu sendiri, pelanggan tetap, selling produk.

VARIABLE/SENSES

SERIAL ADSEQUENCE

TRANSITORY ME SS AG ES

Cover full colour but the 88 pages, cover full Mangles information colour, but Mangles inside is black and white. information inside is black and white. Must compete with the Must compete with the other ads and editorial on other ads and editorial the same page on the same page Because of the Because of the magazines Can keep magazines can keep clippings or read cliping or read everytime everytime sesuai sesuai keinginan keinginan ONLY SHORT BENEFITS ONLY SHORT BENEFITS YES. Khalayak bisa memperoleh informasi secara detail. Penting. Isinya walaupun hanya panglipur, bobodoran, carpon yang

Full colour

Must compete with the other ads and editorial on the same page Flexible. Because of the magazines or read everytime sesua keinginan

DEMONSTRATION

DETAIL/TECHNICAL

URGENCY/TOPICALITY

Benefits or result can be shown but not product usage demonstration YES. Khalayak bisa YES. memperoleh informasi secara detail karena ada karya-karya ilmiah. Penting karena ada Lebih ke lifestyle dan karya-karya ilmiah. menjual produk iklan d dalamnya.

FLEXIBLE LEAD TIMES EA SE OF ME DI A BU YI NG CLEARANCE

Inflexible Barakatak and (cerita pondok)

AUDIENCE RESEARCH High frequency facility NATIONAL COVERAGE

inflexible Information sex education and information travelling Code of advertising Code of advertising Code of advertising practice (clearance is not practice (clearance is practice (clearance is compulsory) not compulsory) not compulsory) JENIS KELAMIN: L(25%), SES, PENDIDIKAN, P(75%). PEKERJAAN, USIA, JENIS KELAMIN: L (25%), P(75%) Weekly Monthly monthly Distributor: Bandung, Distributor: Bandung, Distributor: Bandung, Jakarta, Jawa Barat Jakarta, Jawa Barat Jakarta, Jawa Barat.

Inflexible Cerpon Artikel karya ilmiah

Tugas Kelompok KOMUNIKASI BISNIS Mata Kuliah Dosen : Komunikasi dalam Konteks Organisasi : Hj. Prof. Atie Rachmiatie

SCOOPE ANALISIS MAJALAH DI BANDUNG

ATTY RESMIATI 200800120 WINA MEISARI 20080012015 Ulfa Yuniati 20080012043

Program Studi Magister Ilmu Komunikasi Program Pascasarjana Universitas Islam Bandung (UNISBA) Tahun Akademik 2012/2013