DAFTAR ISI

Halaman
HALAMAN JUDUL...............................................................................................i
KATA PENGANTAR............................................................................................ ii
DAFTAR ISI..........................................................................................................iii
BAB I PENDAHULUAN
1.1. Latar Belakang..................................................................................1
1.2. Tujuan...............................................................................................1
1.3. Manfaat.............................................................................................1
1.4. Nama Usaha......................................................................................2
BAB II TINJAUAN UMUM
2.1. Pempek Panggang Spongebob..........................................................3
2.2. Situasi Persaingan.............................................................................3
2.3. Sasaran Penjualan.............................................................................3
2.4. Promosi Penjualan............................................................................4
2.5. Analisis SWOT dalam Perkembangan Usaha...................................4
2.5.1. Strenght (Kekuatan)................................................................4
2.5.2. Opportunity (Peluang)............................................................4
2.5.3. Weakness (Kelemahan)..........................................................4
2.5.4. Threat (Ancaman)...................................................................5
BAB III RENCANA PEMASARAN
3.1. Rencana Pemasaran..........................................................................6
3.1.1. Produk.....................................................................................6
3.1.2. Harga.......................................................................................6
3.2. Rencana Keuangan...........................................................................6
3.2.1. Modal Awal.............................................................................6
3.2.2. Penjualan................................................................................6
3.2.3. Pengeluaran............................................................................6
3.2.4. Estimasi Keuntungan..............................................................7
3.2.5. Diagram Penjualan.................................................................7

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BAB IV RENCANA PEMBUKAAN CABANG
4.1. Pertimbangan Modal.............................................................................8
4.2. Pertimbangan Pendapatan.....................................................................8
4.3. Titik Balik Modal..................................................................................8
4.4. Pendapatan Dengan Membuka 2 Cabang..............................................8
BAB V KESIMPULAN
LAMPIRAN

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