DAFTAR ISI

Hal
KATA PENGANTAR ................................................................................ i
DAFTAR ISI ............................................................................................... ii
DAFTAR TABEL ....................................................................................... iii
DAFTAR GAMBAR .................................................................................. iv
BAB I PENDAHULUAN
A. Latar Belakang ....................................................................... 1
B. Rumusan Masalah .................................................................. 2
C. Tujuan .................................................................................... 3
D. Manfaat .................................................................................. 3
E. Metode Pengambilan data ..................................................... 4
BAB II PEMBAHASAN
A. Profil UKM............................................................. 6
B. Visi dan Misi UKM................................................................ 8
C. Analisis Visi dan Misi ........................................................... 9
D. Tujuan UKM .... .......................................................... 10
E. Sasaran UKM .............................................................. 11
F. Analisis Lingkungan Internal ................................................. 12
1. Identifikasi Faktor-Faktor Lingkungan Internal ............. 12
a. Aspek Pemasaran ....................................................... 12
b. Aspek Produksi .......................................................... 13
c. Aspek Sumber Daya Manusia .................................... 16
d. Aspek Keuangan ........................................................ 18
e. Fasilitas Pendukung ................................................... 19
f. Aspek Manajeman ...................................................... 20
2. Analisis Kekuatan (Strengths) dan Kelemahan 17
(Weaknesses) 20
a. Kekuatan (Strengths) .. 20
b. Kelemahan (Weaknesses) ........................................... 21
G. Analisis Lingkungan Eksternal .. 21
1. Identifikasi Faktor-Faktor Lingkungan Eksternal ............ 21
a. Analisis Lingkungan Jauh .. 21
b. Analisis Lingkungan Industri ..................................... 24 ii
c. Analisis Lingkungan Operasional .............................. 26
2. Analisis Peluang dan Ancaman ........................................ 29
a. Peluang (Opportunity) ................................................ 29
b. Ancaman (Threat) .. 29
H. Analisis Dan Pilihan Strategi ................................................. 30
1. Tahap Input ...................................................................... 30
a. Internal Factor Evaluation (IFE).... 30
b. Eksternal Factor Evaluation (EFE) ........................... 33
c. Matriks Profil Kompetitif (Competitive Profile
Matrix - CPM) ............................................................ 36
2. Tahap Pencocokan ........................................................... 38
1) Teknik Pencocokan .................................................... 38
a. Matriks SWOT) ............................................... 38
b. Matriks Posisi Strategis dan Evaluasi Tindakan 38
(SPACE) ...............................................................
c. Matriks BCG (Boston Consulting Group) 42
........................................................... 43
d. Matriks Internal-Eksternal (IE) ............................
e. Matriks Strategi Besar (Grand Strategy Matrix) 45
...............................................................................
2) Alternatif strategi ....................................................... 47
a. Strategi Intensif ..................................................... 49
b. Strategi Integrasi ................................................... 49
c. Strategi Diversifikasi ............................................. 51
d. Joint Venture ......................................................... 52
e. Strategi Generik ..................................................... 53
3. Tahap Keputusan .............................................................. 54
 a. Matriks Perencanaan Strategis Kuantitatif (QSPM) 55
.....................................................................................
a. Strategi Intensif .......................................................... 55
b. Strategi Generik (Michael Porter) .............................. 58
c. Joint Venture .............................................................. 60
I. Rencana Strategi .................................................................... 60
a. Pengoptimalan Bahan Baku Berkualitas .. 61
b. Pengembangan Kualitas Sumber Daya Manusia 61
c. Pengembangan Sarana dan Prasarana .............................. 61
d. Pengembangan Produk .......................................... 62
e. Pengoptimalan sumber-sumber dana ............................... 62
f. Peningkatan kredibilitas UKM ................................. 63
BAB III PENUTUP 63
a. Kesimpulan ...........................................................................
b. Saran ..................................................................................... 68
DAFTAR PUSTAKA ................................................................................. 68
LAMPIRAN ................................................................................................ 70
 DAFTAR TABEL

Tabel Hal

2.1. Jumlah Tenaga Kerja Berdasarkan Jenis Pekerjaan ............................. 17

2.2. Evaluasi Faktor Internal UKM .............................................................. 30
2.3. Evaluasi Faktor Eksternal UKM ........................................................... 34
2.4. Matriks Profil Kompetitif (Competitive Profile Matrix - CPM) UKM
............................................................................................................... 35
2.5. Matriks Posisi Strategi dan Evaluasi Tindakan (SPACE) UKM
............................................................................................................... 45
2.6. Quantitative Strategic Planning Matrix (QSPM) .................................... 56
2.7. Matriks Rencana Strategis UKM ............................................................. 64
 DAFTAR GAMBAR

Gambar Hal
al

2.1. Proses produksi ................................. 14

2.2. Matriks SWOT .......................................................................... 40
2.3. Posisi Matriks SWOT ................................................................. 41
2.4. Model umum matriks BCG ....................................................................... 43
2.5. Matriks Internal-Eksternal (IE) ................................................................. 44
2.6. Matriks SPACE ...................................................................................... 46
2.7. Model umum matriks Grand Strategy ......................................................... 48