DAFTAR ISI

HALAMAN JUDUL

HALAMAN PENGESAHAN ..........................................................................

KATA PENGANTAR ...................................................................................... i

DAFTAR ISI ..................................................................................................... ii

DAFTAR TABEL ............................................................................................ iii

DAFTAR LAMPIRAN

BAB I PENDAHULUAN ................................................................................. 1

1.1 LATAR BELAKANG .......................................................................... 1

1.2 KONDISI UMUM PERUSAHAAN ..................................................... 3

1.2.1 DESKRIPSI PERUSAHAAN ....................................................... 3

1.2.2 SEJARAH PERUSAHAAN ......................................................... 4

1.2.3 STUKTUR ORGANISASI ........................................................... 4

1.3 TUJUAN PRAKTEK KERJA LAPANGAN ........................................ 9

1.4 MANFAAT PRAKTEK KERJA LAPANGAN .................................... 10

BAB II SITUASI PERUSAHAAN PADA SAAT INI ................................. 12

2.1 ASPEK PEMASARAN ......................................................................... 12

2.2 ASPEK PRODUKSI DAN OPERASI ................................................... 17

2.3 ASPEK MSDM ..................................................................................... 18

2.4 ASPEK KEUANGAN ........................................................................... 19

2.5 ASPEK MANAJEMEN ......................................................................... 19

BAB III ANALISIS OBYEK STUDI ............................................................. 22

3.1 ANALISIS STUDI LAPANGAN .......................................................... 22

 3.2 ANALISIS STUDI LAPANGAN SWOT ............................................. 24

3.2.1 KEKUATAN PERUSAHAAN (STRENGTH ) ........................... 25

3.2.2 KELEMAHAN PERUSAHAAN (WEAKNESS) ........................ 25

3.2.3 PELUANG PERUSAHAAN (OPPORTUNITY) ......................... 26

3.2.4 ANCAMAN PERUSAHAAN(TREATMENT) ........................... 26

BAB IV PENUTUP .......................................................................................... 33

4.1 KESIMPULAN ...................................................................................... 32

4.2 SARAN ................................................................................................ 32

DAFTAR PUSTAKA …................................................................................... 34