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Slide 5.

Formulating the research


design
(Memformulasikan desain Riset )

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.2

Riset
Mulai dengan masalah – pertanyaan yang tidak terjawab

Menekankan tujuan yang jelas dan spesifik dalam melakukan riset

Seringkali perlu membagi masalah utama ke dalam masalah yang lebih


detail yang lebih mudah dikelola

Identifikasi hipotesis dan asumsi yang melandasi riset

Membuat rencana spesifik untuk menjawab masalah atau bagian dari


masalah

Mengimplementasikan rencana: mengumpulkan, mengatur dan


menganalisis data

Menginterpretasikan dan memaknai data


Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.3

Masalah • Bagian penting dari proses


Penelitian penelitian

Dapat • Masalah Manajemen (& Bisnis)


berupa: • Masalah IPTEKS

• Layak (penting) diteliti


Yang baik: • Bermanfaat untuk diteliti
• Sesuai dengan kebutuhan
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.4

Apa yang dimaksud


dengan:

DESAIN PENELITIAN?

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.5

DESAIN RISET
Definisi:
Rencana umum bagaimana anda
akan melakukan riset menjawab
pertanyaan penelitian

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.6

Apa yang diputuskan?


Dalam menentukan desain riset dilakukan
berbagai pilihan metodologis
(methodological choices):
 Pilihan menyangkut: quantitatif, qualitatif, atau
kombinasi
 Pilihan menyangkut: ekploratori, deskriptif,
ekplanatori, evaluatif, atau kombinasi
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.7

Pentingnya Desain Riset


Langkah-Langkah dalam melakukan penelitian
atau gambaran proses sebuah rancangan
penelitian yang akan dilakukan
Blueprint yang rinci yang mengarahkan
pelaksanaan sebuah penelitian
Menentukan kesahihan hasil penelitian
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.8

Kebutuhan Desain Riset:


Tujuan yang jelas yang dikaitkan dengan
pertanyaan penelitian
Penetapan sumber pengumpulan data
Pempertimbangan kendala dan isu etika
Alasan yang sahih terhadap pilihan desain riset

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.9

PROSES DESAIN RISET

RESEARCH RESEARCH TIME


CHOICES STRATEGIES HORIZONS

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.10

Research Design

10
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.11

DESAIN RISET
QUANTITATIF QUALITATIF

- Numeric data - Data non-numerik


(number) (kata, gambar)
Type
- Interpretatif
- Positivisme Vs.
of - Induktif
- Biasanya Deduktif Resources
- Menguji hubungan - Membangun kerangka
antar variabel konseptual dan
kontribusi theoritis

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.12

Figure 5.3 Mixed methods research designs


Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.13

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.14

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.15

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.16

Klasifikasi Riset Berdasar Kegunaan


 Riset ekploratori: untuk menemukan apa yang terjadi dan
mendapatkan pengertian mendalam dari sebuah topik (what atau
how)

 Kajian Deskriptif: untuk mendapat profil yang akurat tentang


kejadian, orang ataupun situasi (who, what, where, when, or how)

 Riset explanatori: untuk melihat hubungan antar variabel (why


and how)

 Riset Evaluatif: untuk mengkaji seberapa baik suatu program


(how, or to what extend)

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.17

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.18

Strategi Riset

Eksperimen
Survey
Studi Kasus
Riset Aksi
Grounded Theory
Etnografi
Riset Arsip
Partisipatori
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.19

Strategi Riset
Sebuah Riset eksperiment akan melibatkan:
 Definisi dari hipotesis teoritik
 Pemilihan contoh dari populasi yang diketahui
 Alokasi acak dari contoh
 Penjelasan dari intervensi yang direncanakan
 Pengukuran terhadap sejumlah kecil variabel dependen
 Mengontrol adanya variabel lain

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.20

Research Strategies
A classic experiment strategy

Figure 5.2 A classic experiment strategy


Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.21

Survei:
 Populer dalam riset bisnis
 Dipersepsikan sebagai kesewenangan (authoritative)
 Memungkinkan pengumpulan data kuantitatif)
 Data dapat dianalisis secara kuantitatif
 Contoh harus representatif
 Memberikan peneliti kebebasan
 Dapat menggunakan Observasi dan wawancara terstruktur
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.22

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.23

Strategi Riset
Studi kasus: ciri utama
 Memberikan pemahaman yang kaya dalam konteks kehidupan
nyata
 Menggunakan dan triangulasi banyak sumber data

Studi kasus dapat dikategorikan dalam empat cara dan berdasarkan


dua dimensi
single case v. multiple case
holistic case v. embedded case
Yin (2003)
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.24

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.25

Riset aksi: Ciri


 Riset dengan aksi – bukan berdasarkan aksi
 Melibatkan praktisi (pelaku) dalam riset
 Peneliti menjadi bagian dari organisasi
 Mendorong perubahan dalam organisasi
 Dapat memiliki dua fokus utama (Schein, 1999) –
Tujuan dari riset dan kebutuhan sponsor
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.26

Strategi Riset
The action research spiral

Saunders et al, (2009)

Figure 5.3 The action research spiral


Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.27

Grounded theory: cirinya


◼Teori dibangun melalui induksi dan deduksi
◼Membantu untuk meprediksi dan menjelaskan
perilaku
◼Membangun teori berdasarkan data observasi
◼Merupakan proses interpretasi, bukan logika
deduktif

Based on Suddaby (2006)


Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.28

Etnografi:
 Bertujuan untuk menggambarkan dan menjelaskan dunia
sosial yang dihuni peneliti
 Berlangsung dalam periode waktu yang panjang
 Bersifat naturalistik
 Melibatkan observasi terhadap partisipan jangka panjang

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.29

Riset Arsip (archival) :

 Menggunakan catatan dan dokumen administratif


sebagai sumber utama data
 Memungkinkan pertanyaan penelitian fokus pada
masa lalu
 Dihadapkan pada kendala oleh sifat dari catatan dan
dokumen
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.30

Riset peneliti Pelaku (participatory research):


Akses riset lebih muda tersedia
Peneliti mengetahui organisasi
Memiliki kelemahan terkait dari familiaritas
Peneliti cenderung terhadap asumsi dan
prekonsepsi yang dimilikinya
Peran ganda memerlukan negosiasi yang hati-hati
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.31

Metode Riset berganda


Research choices

Saunders et al, (2009)

Figure 5.4 Research choices


Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.32

Alasan untuk menggunakan desain


metode campuran
Triangulation (triangulasi)
Facilitation (fasilitasi)
Complementarity (komplementari)
Generality (generalitas)
Aid interpretation (bantuan interpretasi)
Study different aspects (aspek kajian yang
berbeda)
Solving a puzzle (memecahkan teka-teki)
Source: developed from Bryman (2006)

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.33

Time Horizons

Select the appropriate time


horizon

Cross-sectional studies

Longitudinal studies
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.34

Time Horizon
 Cross-sectional studies (kajian cross-sectional)
 Gambaran tentang konstruk (variabel) pada satu titik waktu)
 Menggunakan contoh yang representatif

 Multiple cross-sectional studies


 Konstruk (Variabel) diukur pada beberapa titik waktu
 Menggunakan contoh yang berbeda

 Longitudinal studies (kajian longitudinal)


 Konstrauk (variabel) diukur pada beberapa titik waktu
 Menggunakan contoh yang sama = panel data yang sebenarnya
34
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.35

Credibility of research findings


Important considerations
◼Reliability: konsistensi hasil
◼Validity: kelayakan, keakuratan
◼Generalisability: kemampuan menggambarkan
kondisi umum
◼Logic leaps and false assumptions: lompatan logika
dan asumsi yang salah

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.36

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.37

Research design ethics


Remember
‘The research design should not subject
the research population to
embarrassment, harm or other
material disadvantage’

Adapted from Saunders et al, (2009)

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.38

Summary: Chapter 5
Research design turns a research question
and objectives into a project that considers
Strategies Choices Time horizons

Research projects can be categorised as


Exploratory Descriptive Explanatory

Research projects may be


Cross-sectional Longitudinal

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.39

Summary: Chapter 5
Important considerations
◼The main research strategies may
combined in the same project
◼The opportunities provided by using
multiple methods
◼The validity and reliability of results
◼Access and ethical considerations
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009

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