Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.2
Riset
Mulai dengan masalah – pertanyaan yang tidak terjawab
DESAIN PENELITIAN?
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.5
DESAIN RISET
Definisi:
Rencana umum bagaimana anda
akan melakukan riset menjawab
pertanyaan penelitian
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.6
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.9
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.10
Research Design
10
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.11
DESAIN RISET
QUANTITATIF QUALITATIF
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.12
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.14
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.15
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.16
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.17
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.18
Strategi Riset
Eksperimen
Survey
Studi Kasus
Riset Aksi
Grounded Theory
Etnografi
Riset Arsip
Partisipatori
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.19
Strategi Riset
Sebuah Riset eksperiment akan melibatkan:
Definisi dari hipotesis teoritik
Pemilihan contoh dari populasi yang diketahui
Alokasi acak dari contoh
Penjelasan dari intervensi yang direncanakan
Pengukuran terhadap sejumlah kecil variabel dependen
Mengontrol adanya variabel lain
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.20
Research Strategies
A classic experiment strategy
Survei:
Populer dalam riset bisnis
Dipersepsikan sebagai kesewenangan (authoritative)
Memungkinkan pengumpulan data kuantitatif)
Data dapat dianalisis secara kuantitatif
Contoh harus representatif
Memberikan peneliti kebebasan
Dapat menggunakan Observasi dan wawancara terstruktur
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.22
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.23
Strategi Riset
Studi kasus: ciri utama
Memberikan pemahaman yang kaya dalam konteks kehidupan
nyata
Menggunakan dan triangulasi banyak sumber data
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.25
Strategi Riset
The action research spiral
Etnografi:
Bertujuan untuk menggambarkan dan menjelaskan dunia
sosial yang dihuni peneliti
Berlangsung dalam periode waktu yang panjang
Bersifat naturalistik
Melibatkan observasi terhadap partisipan jangka panjang
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.29
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.33
Time Horizons
Cross-sectional studies
Longitudinal studies
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.34
Time Horizon
Cross-sectional studies (kajian cross-sectional)
Gambaran tentang konstruk (variabel) pada satu titik waktu)
Menggunakan contoh yang representatif
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.36
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.37
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.38
Summary: Chapter 5
Research design turns a research question
and objectives into a project that considers
Strategies Choices Time horizons
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 5.39
Summary: Chapter 5
Important considerations
◼The main research strategies may
combined in the same project
◼The opportunities provided by using
multiple methods
◼The validity and reliability of results
◼Access and ethical considerations
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009