KATA PENGANTAR

i
 DAFTAR ISI

KATA PENGANTAR........................................................................................................................................i
DAFTAR ISI...................................................................................................................................................ii
DAFTAR TABEL............................................................................................................................................iii
DAFTAR GAMBAR.......................................................................................................................................iv
BAB 1 PENDAHULUAN.................................................................................................................................1
A.Latar Belakang.....................................................................................................................................1
B. Perumusan Masalah........................................................................................................................2
C. Tujuan Penelitian.............................................................................................................................3
D. Hipotesa...........................................................................................................................................4
E. Ruang Lingkup Penelitian.................................................................................................................5
1. Sampel Penelitian........................................................................................................................5
2. Periode Penelitian........................................................................................................................6
F. Sistematika Penulisan......................................................................................................................7
BAB III KONSEP e-Commerce.......................................................................................................................8
A. Pemasaran Langsung ( Direct Maarketing ).....................................................................................8
B. Saluran Pemasaran Online ( e-Commerce ).....................................................................................9
1. Definisi e-Commerce...................................................................................................................9
2. Jenis e-Commerce..........................................................................................................................10
DAFTAR PUSTAKA......................................................................................................................................11

ii
 DAFTAR TABEL

Tabel 3 : Anggaran Belanja Rumah Tangga

Fak.Ekonomi Univ.Andalas 2002

Harga
No. Nama Barang Satuan Volume Jumlah ( RP)
Satuan (RP)
1 Kursi Tamu Set 2 1200 ?
2 Kipas Angin Unit 3 250 ?
3 Mesin Tik Unit 10 100 ?
4 Televisi Unit 2 1600 ?
5 Komputer Unit 30 6100 ?
?
Jumlah Total

iii
DAFTAR GAMBAR

iv
 BAB 1
PENDAHULUAN

A. Latar Belakang

1
B. Perumusan Masalah

2
C. Tujuan Penelitian

3
D. Hipotesa

4
E. Ruang Lingkup Penelitian

1. Sampel Penelitian

5
2. Periode Penelitian

6
F. Sistematika Penulisan

7
 BAB III.
KONSEP e-Commerce

A. Pemasaran Langsung ( Direct Maarketing )

8
B. Saluran Pemasaran Online ( e-Commerce )

1. Definisi e-Commerce

9
2. Jenis e-Commerce

10
 DAFTAR PUSTAKA

Ali, Mashud (1997) "Cermin Retak Perbankan: Refleksi Permasalahan dan Alternatif Solusi",
Elex Media Komputindo.
Besley, Timothy, Stephen Coate (1995) "Gropu Lending, Repayment incentives and Social
Collateral "Journal of Development Economics", vol 46, hal. 1-18.
Devereoux, John, Raymond, P.H. Fishe (1993) "An Economic analysis of Group Lending
Programs in Developing Countries", The Developing Economics, XXXI ( 1 ) hal. 102-121.

11