DAFTAR ISI

Halaman Judul...................................................................................................................i
Kata Pengantar .................................................................................................................ii
Daftar Isi............................................................................................................................iii
Ringkasan Eksekutif..........................................................................................................iv
BAB I PENDAHULUAN................................................................................................1
A.Latar Belakang ........................................................................................................1
B. Tujuan......................................................................................................................1
BAB II DESKRIPSI PERUSAHAAN...........................................................................2
A.Deskripsi Perusahaan...............................................................................................2
B. Sejarah perusahaan..................................................................................................2
C. Visi dan Misi............................................................................................................2
D. Produk dan atau jasa..............................................................................................2
BAB III ANALISIS PERUSAHAAN............................................................................4
A.Skala Bisnis..............................................................................................................4
B. Tingkat Pertumbuhan ..............................................................................................4
C. Proyeksi Penjualan...................................................................................................4
D.Struktur Perusahaan.................................................................................................5
E. Budaya Pesaing........................................................................................................5
F. Key Success Factors................................................................................................5
G.Prospek Jangka Panjang...........................................................................................5
BAB IV SWOT ANALYSIS (MARKET ANALYSIS)................................................6
A. Segmentasi dan Target Pasar.................................................................................6
B. Perilaku Konsumen ..............................................................................................6
C. Analisis Pesaing.....................................................................................................6
BAB V MARKETING STRATEGY AND PLAN........................................................7
A.Strategi Pemasaran...................................................................................................7
B. Bauran Pemasaran....................................................................................................7
C. Proses dan Siklus Penjualan....................................................................................7
BAB VI MANAGEMENT AND OPERATIONS.........................................................8
A.Biaya Pengembangan saranga prasarana.................................................................8
B. Biaya Promosi dan Pemasaran.................................................................................8
C. Biaya Pengembangan Web/ Aplikasi......................................................................8
BAB VII ADMINISTRATIVE PLAN...........................................................................9
A.Lokasi Bisnis ...........................................................................................................9
B. Fasilitias dan Peralatan..........................................................................................9
C. Proses Pengembangan Usaha................................................................................9
BAB VIII PENUTUP......................................................................................................10