DAFTAR ISI

DAFTAR ISI ................................................................................................... i

BAB 1. PENDAHULUAN ............................................................................. 1
1.1 Latar Belakang ............................................................................... 1
1.2 Rumusan Masalah .......................................................................... 5
1.3 Tujuan Penelitian............................................................................ 5
1.4 Manfaat Penelitian ......................................................................... 5
BAB 2. TINJAUAN PUSTAKA .................................................................... 7
2.1 Landasan Teori ............................................................................... 7
2.1.1 Strategi .................................................................................. 7
2.1.2 Distribusi ............................................................................... 7
2.1.3 Strategi Distribusi ................................................................. 8
2.2 Kajian Literatur .............................................................................. 10
BAB 3. METODE PENELITIAN ................................................................. 13
3.1 Pendekatan Penelitian .................................................................... 13
3.2 Waktu dan Lokasi Penelitian .......................................................... 13
3.3 Objek dan Fokus Penelitian ........................................................... 13
3.4 Pengumpulan Data Penelitian ........................................................ 13
3.4.1 Pengumpulan Data Primer .................................................... 13
3.4.2 Pengumpulan Data Sekunder ................................................ 14
3.5 Penentuan Informan ....................................................................... 15
3.6 Metode Analisis .............................................................................. 15
DAFTAR PUSTAKA...................................................................................... 18