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ABSTRAK

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DAFTAR ISI

Table of Contents
BAB I..........................................................................................................................................................5
PENDAHULUAN.......................................................................................................................................5
1.1 Latar Belakang...................................................................................................................................5
1.2 Rumusan Masalah..............................................................................................................................5
1.3 Batasan Masalah................................................................................................................................5
1.4 Tujuan Masalah.................................................................................................................................5
1.5 Manfaat Penelitian.............................................................................................................................5
BAB II.........................................................................................................................................................8
TINJAUAN PUSTAKA..............................................................................................................................8
2.1 Marketing..........................................................................................................................................8
2.1.1 Bauran Pemasaran......................................................................................................................8
2.2 Produk...............................................................................................................................................8
2.2.1 Pengertian...................................................................................................................................8
2.2.2 Tingkatan....................................................................................................................................8
2.2.3 Hirarki........................................................................................................................................8
2.2.4 Klasifikasi...................................................................................................................................8
2.3 Atribut Produk...................................................................................................................................8
2.3.1 Pengertian Atribut.......................................................................................................................8
2.3.2 Dimensi Atribut..........................................................................................................................8

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DAFTAR TABEL

Table 1.........................................................................................................................................................6
Table 2.......................................................................................................................................................10

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BAB I
PENDAHULUAN

1.1 Latar Belakang

1.2 Rumusan Masalah

1.3 Batasan Masalah

1.4 Tujuan Masalah

1.5 Manfaat Penelitian

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2
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Table 1

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BAB II
TINJAUAN PUSTAKA

2.1 Marketing

2.1.1 Bauran Pemasaran

2.2 Produk

2.2.1 Pengertian

2.2.2 Tingkatan

2.2.3 Hirarki

2.2.4 Klasifikasi

2.3 Atribut Produk

2.3.1 Pengertian Atribut

2.3.2 Dimensi Atribut

2.3.2.1 Kemasan

2.3.2.2 Label

2.3.2.3 Merek

2.3.2.4 Kualitas

2.4 Diferensi Produk

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Table 2
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DAFTAR PUSTAKA