to Pharmaceutical Promotion
Noor Wijayahadi
OBAT PALING LAKU
120%
100%
80%
Doxycycline
60%
Placebo
40%
Antibiotics
20% do not
shorten
0%
duration of
0 1 2 3 4 5 6 7 8 9 10 11 12 13 sickness
Stott, BMJ 1976;2:556
Copy, cut & paste
Alternatif 1 Alternatif 2
Doxef Rp. 48.900,- Cefadroxil Rp. 23.700,-
Puyer Rp. 8.600,- Puyer Rp. 8.600
Total Harga Rp. 57. 500,- Total Harga Rp. 32.300
RS Kanker “DHARMAIS”
RESEP ASLI
Medrol 4 mg X Rp. 31.300
Claritin VII Rp. 41.850,-
Zantac XV Rp. 106.300,-
Vantiz X Rp. 30.200,-
Total Harga Rp. 209.650
ALTERNATIF 1 ALTERNATIF 2
Resep Asli
Daonil XXXX Rp. 93.700,-
Glucopace 500 LX Rp. 74.000,-
Nervitone XXX Rp. 25.700,-
Harga Rp. 193.400,-
Alternatif 1 Alternatif 2
Prodiamel Rp. 16.400,- Glibenclamide Rp. 7.000,-
Glukotika 500 Rp. 65.600,- Methormin 500 Rp. 28.400,-
Nervitone E Rp. 25.700,- Nervitone E Rp. 25.700,-
Total Harga Rp. 107.700,- Total Harga Rp35.400,-
Rp. 61.100,-