7

DAFTAR DIAGRAM
HALAMAN
4.1 Pembagian Jumlah Responden Tahap Pertama..................................... 43
4.2 Pembagian Jumlah Responden Tahap Kedua....................................... 44
4.3 Karakteristik Responden Berdasarkan Jenis Kelamin.......................... 44
4.4 Karakteristik Responden Berdasarkan Usia.......................................... 45
4.5 Karakteristik Responden Berdasarkan Pendidikan Terakhir................ 46
4.6 Karakteristik Responden Berdasarkan Pekerjaan................................. 46
4.7 Tanggapan Responden Mengenai Atribut Lokasi................................. 5
4.8 Tanggapan Responden Mengenai Atribut Tarif.................................... 50
4.9 Tanggapan Responden Mengenai Atribut Suasana............................... 51
4.10..............................................................................................................
Tanggapan Responden Mengenai Atribut Interior Kamar.................... 51
4.11..............................................................................................................
Tanggapan Responden Mengenai Atribut Kebersihan.......................... 52
4.12..............................................................................................................
Tanggapan Responden Mengenai Atribut Keamanan........................... 53
4.13..............................................................................................................
Tanggapan Responden Mengenai Atribut Hiburan............................... 53
4.14..............................................................................................................
Tanggapan Responden Mengenai Atribut Fasilitas............................... 54
4.15..............................................................................................................
Tanggapan Responden Mengenai Atribut Pelayanan............................ 54
4.16..............................................................................................................
Tanggapan Responden Mengenai Atribut Logo.................................... 55
4.17..............................................................................................................
Tanggapan Responden Mengenai Atribut Penampilan Karyawan........ 56
4.18..............................................................................................................
Tanggapan Responden Mengenai Atribut Kesigapan Karyawan.......... 56
4.19..............................................................................................................
Tanggapan Responden Mengenai Atribut Kejujuran Karyawan........... 57
4.20..............................................................................................................
Tanggapan Responden Mengenai Atribut Kepedulian
Terhadap Lingkungan.......................................................................... 57

4.21..............................................................................................................
Tanggapan Responden Mengenai Atribut Kepedulian
Terhadap Masyarakat............................................................................ 58
4.22..............................................................................................................
Tanggapan Responden Mengenai Atribut Desain Bangunan................ 58
4.23..............................................................................................................
Tanggapan Responden Mengenai Atribut Reputasi.............................. 59
4.24..............................................................................................................
Tanggapan Responden Mengenai Atribut Kualitas Iklan..................... 59