a green project by:

IR 171C
PROPOSAL

Monday-Sunday, November 23-28, 2015

STIKOM The London School of Public Relations Jakarta
Bundaran Hotel Indonesia (HI), Jakarta

BACKGROUND
Kemajuan di bidang ilmu pengetahuan dan teknologi yang
mencengangkan
peningkatan
perusakan

dewasa

kualitas
dan

ini

berbanding

lingkungan

pencemaran

terbalik

hidup

kita.

lingkungan

dengan
Pasalnya,

hidup

semakin

membabibuta di seluruh pelosok tanah air. Hal ini jelas

membuktikan

bahwa

kesadaran

masyarakat

tentang

pelestarian lingkungan masih rendah, tercermin dari kegiatan

sehari-hari misalnya masih membuang sampah sembarangan.
Persoalan penanggulangan sampah terus menjadi prioritas
Pemprov

DKI

Jakarta

yang

masih

kewalahan

menangani

sampah Ibu Kota. Manajemen pengangkutan dan pengolahan

sampah belum terbangun dengan baik. Pada saat bersamaan,
produksi

sampah

belum

bisa

ditekan

sehingga

sampah

berserakan di ruang-ruang publik.

OBJECTIVES
By organizing this event, we hope to gain public awareness
about keeping our neighborhood clean as well as to inform
them about the negative impact of littering.

TARGET AUDIENCE
The target audience are male and female in the age ranging
from 15 to 30 years old, from B to C class.

PROJECT OVERVIEW
Project Name
TING TONG Voting in A Tong

Project Concept
TingTong - "Voting in a Tong" adalah sebuah event sosial yang
diselenggarakan oleh mahasiswa International Relations 17-1C
STIKOM The London School of Public Relations Jakarta yang
dipelopori oleh mata kuliah Introduction to Climate Change.
Acara yang akan diselenggarakan di area Car Free Day pada
hari Minggu, 29 November 2015 ini akan mengangkat topik
tentang kebersihan lingkungan yang menggunakan reusable
drum sebagai sarana kampanyenya.
Dengan melibatkan sejumlah aktivis lingkungan, kami berusaha
mengemas event ini secara unik agar isu lingkungan dapat
menarik perhatian masyarakat, terutama remaja dan anakanak. Sejumlah personil akan dikerahkan untuk berkeliling
membawa reusable drum yang telah disiapkan oleh panitia
disepanjang jalan Thamrin sampai Sudirman di titik-titik yang
ramai pengunjung. Reusable drum ini dirancang dengan sistem
voting yang mana hasil voting akan dihitung berdasarkan
banyaknya sampah yang dibuang pada drum dengan kategori
tertentu sebagai parameternya.

Time and Place

Date

: Sunday, November 29, 2015

Time

: 07.00 11.00 AM

Place

: disepanjang Jalan MH. Thamrin Sudirman

Event Details
Rundown
TING TONG - VOTING IN A TONG
CAR FREE DAY (CFD) AREA
SUNDAY, NOVEMBER 29, 2015
07.00 - 10.00 AM
TIME
06.00 07.00
07.00 07.15

ACTIVITY
ALL CREWS GATHER AND
BE PREPARED
BRIEFING AT SEVEN
ELEVEN - GRAND
INDONESIA

DESCRIPTION
ALL CREWS WEAR CLASS TSHIRT
CREWS LINE UP IN GROUPS
(4 GROUPS)
-

07.15
08.45

MOVING AROUND CFD

AREA

08.45
09.00

GATHER IN THE MEETING

POINT

09.00 09.05

FLASHMOB

09.05 09.10

DIRECTOR REMARKS:
CLARISSA GIOVANNI

09.10 09.15

HONORABLE GUEST
REMARKS

PIC

DIVIDED
INTO
4
GROUPS.
EACH
CONSISTS OF 6 CREWS
INCLUDING THE PERSON
IN CHARGE (PIC) AS THE
TIME KEEPER.
- DIRECTOR STAYS AND
MONITORING OTHERS
- MEDIA
RELATIONS
FOLLOW
UP
THE
GUESTS
- SOUND SYSTEM BEING
PREPARED
FOR
FLASHMOB
- KEEP DRUMS IN SAFE
PLACE
- ALL CREWS PREPARE
FOR FLASHMOB
- MCs START TO GREET
THE PUBLIC AND TAKE
THE LEAD
FLASHMOB
BY
ALL
AVAILABLE CREWS, LEAD
BY NADYA IRENE
MEANWHILE, PIC DIRECT
CREWS TO CLEAN UP THE
DRUM, COUNT THE VOTES,
AND MAKE A REPORT
(VOTING RESULT)
PEMDA / MS. GRACIA
PARAMITHA

1=
2=
3=

4=

09.15 09.25
09-25 09.30
09.30 09.45

CHIT CHAT WITH MISS

EARTH INDONESIA 2015

MC STAND BY

PERFORMANCE
DRUMS HANDOVER

09.45 10.00

CLOSING

10.00
10.15

CREWS GATHERING

Performers Profile
Master of Ceremony (MC)
Nadya Hussein Zainuddin
Machdar Syechan
Key Speakers and Sources
Miss Earth Indonesia 2015
Abang None Jakarta

MC STAND BY
- ANNOUNCE THE VOTING
RESULT
- PHOTO SESSION
ALL CREWS GATHER FOR
QUICK EVALUATION

LIST

OF

PROSPECTIVE

PARTNER
MEDIA

NAME OF MEDIA
Gadis

Magazines

Cosmo Girl
GoGirl!
The Jakarta Post

Newspaper

Media Indonesia
Kompas
Net TV

TV

Jak TV
MNC Group
Trax FM

Radio

Gen FM
Prambors
Seputar Event
Seputar Kampus
Acara Jakarta

Online Media
Jakarta Event
Kampus Update
Kabar Kampus

MEDIA

LIST OF PROSPECTIVE SPONSOR

COMPANY TYPE
Bank

Airlines, Tour and

Transportation

Foods and Beverages

Others

COMPANY NAME
Bank Central Asia (BCA)
Bank Nasional Indonesia (BNI)
Bank Rakyat Indonesia (BRI)
CIMB Niaga
Blue Bird Group
Express Group
Dwidaya Tour
Garuda Indonesia
HiLo Teen
HydroCoco
Teh Pucuk Harum
Ichi Ocha
Nestle
Sosro
Aqua
Danone
Pocari Sweat
Walls
Tango
Siver Queen
Lazada
Zalora
Mitra Adi Perkasa
XL
Indosat
Telkomsel
Unilever
Mayora
The Body Shop

BUDGET PROJECTION
EXPENSE

COST ESTIMATION
QUANT
PRICE PER
ITY
UNIT

DRUM
PLASTIC BAG

4 PCS
10 PCS

110.000
7.000

T-SHIRT

50 PCS

80.000

CERTIFICATE

10 PCS

10.000

FRAME

10 PCS

30.000

FOODS AND BEVERAGES

50 PAX

25.000

PILOX

40 PCS

25.000

UNEXPECTED EXPENSE

1.000.000
GRAND TOTAL

TOTAL
440.00
0
70.000
4.000.0
00
100.00
0
300.00
0
1.250.0
00
1.000.0
00
1.000.0
00
8.160.
000

BUDGET PROJECTION
GOLD SPONSOR Rp 8,000,000,1. Penempatan logo sponsor pada T-shirt dan Tong
2. Publikasi logo sponsor pada sosial media Ting Tong
3. Ad-lips oleh MC saat acara berlangsung
SILVER SPONSOR Rp 6,000,000,1. Penempatan logo sponsor pada T-shirt
2. Publikasi logo sponsor pada sosial media Ting Tong
3. Ad-lips oleh MC saat acara berlangsung
BRONZE SPONSOR Rp 4,000,000,1. Penempatan logo pada T-shirt
2. Ad-lips oleh MC saat acara berlangsung

Committee
Director
Asst. Director
Treasure
Asst. Treasure
Secretary
Asst. Secretary
Sponsorship

: Clarissa Giovanni
: Wildan Adnan
: Findria
: Ariesta Rahmayanti
: Stevianie Lie
: Febrina Ramadyanti
: Nadya Husein (Head of Division)
: Leo Raynaldi
Media Relations
: Harris (Head of Division)
: Nadya Andra
Social Media
LINE : Diah Ayu, Dara Ingga
IG : Rezky Syafitri Indah M., Fika Afranuha
FB : Saskya Fena, Reno Bernardo
Designer
: M. Wildan Adnan
Creative team
: Nadya Irene (Head of Division)
: Rezky Syafitri Indah M.
: Andini Setya
: Anggi Yunita
: Machdar Syechan
: Reno Bernardo
: Febrian Liunardo
: Annalisa Dwimas
: Renita
Documentation - Photo : Diah Ayu
: Veradika Ghayesty
: Clarissa Giovanni
- Video : Dwi Aji Ramadhan
: Wildan Adnan

Closing
As we know that this event will not run successfully without the
support from many parties, therefore we would like to offer the
opportunity to cooperate through:
1. Sponsorship
2. Media Partner
For further information, please contact:
Sponsorship
Leo Raynaldi
Nadya Hussein Zainuddin
Media Partner
Harris
Nadya Andra Martinez
Event Manager
Clarissa Giovannie
Finally, we would like to say thank you and we hope that we
could establish a good relationship by cooperating and
participating together through this event.
Jakarta, April 2015