DAFTAR ISI

KATA PENGANTAR .........................................................................................i

DAFTAR ISI .......................................................................................................ii
BAB I PENDAHULUAN....................................................................................1
1.1 Latar Belakang Masalah................................................................................1
1.2 Rumusan Masalah..........................................................................................2
1.3 Tujuan Makala...............................................................................................2
1.4 Manfaat Makalah...........................................................................................2
BAB II PEMBAHASAN ....................................................................................3
2.1 Definisi Segmentasi Pasar..............................................................................3
2.2 Penetapan Target Pasar..................................................................................4
2.3 Tingkatan Segmentasi Pasar..........................................................................5
2.4 Mensegmentasi Pasar Konsumen..................................................................6
2.5 Cara-cara dalam memandang suatu pasar......................................................7
2.6 Penetapan Target Pasar ( Pasar Sasaran.........................................................8
2.7 Manfaat dan Kelemahan Segmentasi.............................................................10
2.8 Hal-hal yang perlu diperhatikan dalam segmentasi.......................................11
2.9 Variabel-Variabel Segmentasi........................................................................12
2.10 Level dan Pola Segmentasi Pasar...............................................................16
BAB III PENUTUP.............................................................................................19
3.1 Kesimpulan....................................................................................................19
3.2 Saran..............................................................................................................19
DAFTAR PUSTAKA...........................................................................................20
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