KATA PENGANTAR

DAFTAR ISI

KATA PENGANTAR......................................................................................................i
DAFTAR ISI.................................................................................................................ii
DAFTAR TABEL..........................................................................................................iii
DAFTAR GAMBAR.....................................................................................................iv
BAB 1 PENDAHULUAN...............................................................................................1
1.1. Latar belakang...............................................................................................1
1.2. Perumusan Masalah.....................................................................................1
1.3. Tujuan penelitian..........................................................................................1
1.4. Hipotesa........................................................................................................1
1.5. Ruang Lingkup Penelitian..............................................................................2
1.5.1 Sampel Penelitian...................................................................................2
1.5.2. Periode Penelitian..................................................................................3
1.6 Sistematika Penulisan...................................................................................3
BAB II KONSEP E-COMMERCE...................................................................................4
2.1 pemasaran Langsung (Direct Marketing).....................................................4
2.2 Saluran pemasaran online (e-commerce).....................................................4
2.2.1 Definisi e-Commerce..................................................................................6
2.2.2 Jenis e-Commerce......................................................................................7
DAFTAR PUSTAKA......................................................................................................8
 DAFTAR TABEL

Tabel 2.2.1................................................................................................5
Tabel 2.2.2................................................................................................5
Tabel 2.2.3................................................................................................5
 DAFTAR GAMBAR

Gambar 2.2.1.............................................................................................................4
Gambar 2.2.2.............................................................................................................4
Gambar 2.2.3.............................................................................................................4
BAB 1 PENDAHULUAN
1.1. Latar belakang

1.2. Perumusan Masalah

1.3. Tujuan penelitian

1.4. Hipotesa
1.5. Ruang Lingkup Penelitian

1.5.1 Sampel Penelitian

1.5.2. Periode Penelitian

1.6 Sistematika Penulisan

 BAB II KONSEP E-COMMERCE

2.1 pemasaran Langsung (Direct Marketing)

2.2 Saluran pemasaran online (e-commerce)

Gambar 2.2.1

Gambar 2.2.2
 Gambar 2.2.3

Tabel 2.2.1

Tabel 2.2.2

Tabel 2.2.3
2.2.1 Definisi e-Commerce
2.2.2 Jenis e-Commerce
 DAFTAR PUSTAKA

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