- DRAF -

Dokar Guidance Book

( presentation draft

1
Topic - DRAF -

1. Asset
2. Merchandise
3. Human
4. Finance
5. Service

2
1. ASSET
Lokasi dan Type Booth Construction - DRAF -
Lokasi area dokar di toko Transmart berada diantara area Lokasi
Fishery - Butchery dengan area chasier chek out.
Untuk di toko Carrefour lokasi nya di tranvesal alley area
fresh yang strategis dan dekat dengan sitting area.
Penjualan Dokar menerapkan konsep “Production Line” ,
yaitu customer mendapatkan produk dokar melalui
serangkaian proses yang berurutan dan tidak bisa di bolak
balik. Proses di mulai dari memilih sate, membayar di
kasir, sate di goreng dan atau di grill dan terakhir di oles
oles.
Sehingga area display / booth di rancang mengikuti
Flow Customer
konsep production line tersebut seperti foto Flow
Customer di samping ini.

Saat ini ada 4 Type Booth Dokar yang menyesuaikan

dengan kondisi di masing masing toko.
Type Keterangan
Type A Ada Pilar di kanan depan. Posisi Show case /
Ice Table di depan pilar Oles2
Type B Ada Pilar di pojok Kanan Depan. Posisi show Fryer & Grill
case / ice table di samping pilar Kasir Show Case

Type C Ada Pilar di pojok kanan belakang. Posisi

show case / ice table di depan
Type D Tidak ada pilar
3
1. ASSET
Booth Construction - DRAF -

Foto

Type A Rungkut

Foto

Type B Tegal
4
1. ASSET
Booth Construction - DRAF -

Foto

Type C Buah Batu

Foto

Type D Maguwo
5
1. ASSET
Booth Construction - DRAF -

DP Mall Semarang Resinda Karawang

Lenmarc Surabaya BJS Surabaya

6
1. ASSET
Image Marketing - DRAF -

7
1. ASSET
Booth Construction - DRAF -

Kotak Image
Besi Hollow
Besi Hollow
3x3mm

Meja Stainless
120x60cm

23cm 50cm

Front Image

60cm
72 cm

Ice Table
2x1M
Tinggi cover
92cm Papan tebal Lampu Neon
8 mm 49 cm
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1. ASSET
Small Asset - DRAF -

1. Frying 2. Tempat Saos ( 17x15x8) 3. Kuas Oles

4. Grill / Grindle 5. Tong dan Spatula 6. Pos Cashier 9

1. ASSET
Small Asset - DRAF -

7. Service Tong 8. Nampan Pendek 9. Nampan Panjang

10. Service Tong 11. …. 12. …. 10

1. ASSET
Packaging - DRAF -

• Packaging • Packaging di potong menjadi dua • Potongan roll bag sebagai alas

11
2. MERCHANDISE
Assortment - DRAF -
No Item Code Item Name Profit Short Name Barcode
1 24421002001 Sate Kemfood Beef Bockwurst Sate Bockwurst Original 214477
2 24421001001 Sate Kemfood Black Papper Beef Bockwurst Sate Bockwurst Lada Hitam 214474
3 24421000001 Sate Kemfood Beef Bockwurst Nat Cheese Sate Bockwurst Keju 214473
4 24421004001 Sate Kemfood Sosis Ball Cabe Hijau Sate Sosis Cabe Hijau 214478
5 24421005001 Sate Kemfood Sosis Ball Natural Sate Sosis 214482
6 24421006001 Sate Kemfood Sosis Sapi Goreng 214476
7 24421007001 Sate Beef Meatball Medium 214470
8 24421008001 Sate Sosis Ayam Sate Sosis Ayam 214479
9 24421009001 Sate Scallop Ayam Sate Scallop Ayam 214472
10 24421010001 Sate Jeroan Ayam Sate Jeroan Ayam 214475
11 24421011001 Sate Telur Puyuh Sate Telur Puyuh 214982
12 24421012001 Sate Nugget Ayam 214984
13 24421013001 Sosis Kibif Pendek 214981
14 24421014001 Sosis Kibif Long Original 214986
15 24421021001 Sosis Kibif Long Lada Hitam 214985 12
2. MERCHANDISE
Assortment - DRAF -
No Item Code Item Name Profit Short Name Barcode
16 24421023001 Sosis Kibif Long Keju 214983
17 21060061001 Sate Baso Seafood 214446
18 21060062001 Sate Gurita Sate Gurita 214451
19 21060063001 Sate Baso Minaku 214448
20 21060064001 Sate Siomay Udang Sate Siomay Udang 214447
21 21060065001 Sate Fish Cake 214449
22 21060066001 Sate Takoyaki Sate Takoyaki 214450
23 21060074001 Sate Tuna Sate Tuna 214977
24 21060075001 Sate Udang Sate Udang 214972
25 21060076001 Sate Cumi Sate Cumi 214975
26 21060077001 Sate Otak Otak Singapore Sate Otak Otak Singapre 214980
27 21060078001 Sate Sosis Salmon Sate Sosis Salmon 214978
28 21060079001 Sate Baso Suki Sate Baso Suki 214976
29 21060080001 Sate Salmon Sate Salmon 214973

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2. MERCHANDISE
Assortment - DRAF -

1. Sate Kemfood Beef Bockwurst 2. Sate Bockwurst Lada Hitam 3. Sate Bockwurst Keju 4. Sate Bockwurst Cabe Hijau
24421002001 24421001001 24421000001 24421004001

5. Sate Kemfood Sosis Ball Natural 7. Sate Kemfood Sosis Sapi Goreng 7. Sate Beef Meat Ball Medium 8. Sate Sosis Ayam
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24421005001 24421006001 24421007001 24421008001
2. MERCHANDISE
Assortment - DRAF -

9. Sate Scallop Ayam 10. Sate Jeroan Ayam 11. Sate Telur Puyuh 12. Sate Nugget ayam
24421009001 24421010001 24421011001 24421012001

13. Sate Sosis Kibif Pendek 14. Sate Sosis Kibif Long Original 15. Sate Sosis Kibif Long Lada Hitam 16. Sate Sosis Long Keju
15
24421013001 24421014001 24421021001 24421023001
2. MERCHANDISE
Assortment - DRAF -

17. Sate Baso Seafood 18. Sate Gurita 19. Sate Baso Minaku 20. Sate Siomay Udang
21060061001 21060062001 21060063001 21060064001

21. Sate Fish Cake 22. Sate Takoyaki 23. Sate Tuna 24. Sate Udang
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21060065001 21060066001 21060074001 21060075001
2. MERCHANDISE
Assortment - DRAF -

25. Sate Cumi 26. Sate Otak Otak Singapore 27. Sate Sosis Salmon 28. Sate Baso Suki
21060076001 21060077001 21060078001 21060079001

29. Sate Salmon

17
21060080001
2. MERCHANDISE
Display - DRAF -

Tusuk sate dokar disusun seragam menghadap satu arah Display saat Week End bulky dan full assortment

Display dengan Show Case lebih terjaga kualitas nya Display saat week day maksimal 2 layer flat
2. MERCHANDISE
Saos - DRAF -
7 Jenis Saos Kebutuhan Raw Mat saat opening new store
No Macam Saos No Macam Saos
1 Saos Kecap 1 Tomato Saos 30 kg

2 Saos Barberque 2 Saos Sambal 20 kg

3 Kecap Manis 20 kg
3 Saos Kacang
4 Cabe Rawit 5 kg
4 Saos Lemon
5 Cabe Merah 5 kg
5 Saos Lada Hitam
6 Nanas Goulas 40 pcs
6 Saos Asam Pedas
7 Syrup Abc rasa Orange 4 btl
7 Saos Sambal 8 Kacang Tanah Kupas 5 kg
9 Garam 2 kg
10 Masako ayam 2 kg
11 Vetsin 1 / 2 kg
12 Merica hitam bubuk 5 pack
13 Merica putih 2 btl
14 Gula 5 kg
15 Tapioka 2 kg
16 Bawang Putih dan Bawang Merah @ 2 kg
19
2. MERCHANDISE
Saos : 7 Macam - DRAF -
1. SAOS KECAP 2. SAOS BARBEQUE
bahan bahan

• Bumbu Putih 100 gr • bawang putih cincang 100 gr

• Kecap Manis 1300 gr / 2 refil • bombay cincang 50 gr
• air dewa 1 liter
• saus tomat 1 kg
• gula 300 gr

cara memasak cara memasak

• Bumbu putih ( bawang merah dan bawang ptutih
diblender hingga halus,tumis hingga harum
ambil 3 sdm / 100 gr,campur dan aduk dg kecap
manis
• tumis bawang putih, bombay
• masukkan air dewa
• masukkan saus tomat dan bahan lainnya
• masak hingga mendidih
• dinginkan dan simpan di cool rom

20
2. MERCHANDISE
Saos : 7 Macam - DRAF -
3. SAOS KACANG 4. SAOS LEMON
bahan bahan
• Kacang blender matang 1200 gr • Orange syrup 1 btl
• Saos Tomat 7 kg • Nanas Blender halus 10 pcs
• Kecap manis 7 x 600 gram • Food colour orange 1 tea spoon
• Garam / masako 100 gr / 110 gr • Garlic sauted 2 plastic spoon
• Merica 25 gr • Jahe geprek 100 gr
• Vetsin 25 gr • Stock or water 500 mltr

cara memasak cara memasak

• Goreng kacang tanah hingga matang,kemudian Campur semua bahan dan masak hingga tanak
blender dg air hingga halus,masak kembali dg api
kecil hingga matang tanak
Timbang 600 gr dan campur dgbahan2 diatas hingga
rata,hanya diaduk saja tanpa dimasak

21
2. MERCHANDISE
Saos : 7 Macam - DRAF -
5. SAOS LADA HITAM 6. SAOS ASAM PEDAS
bahan bahan
• lada hitam 50 gr • air dewa 2 ltr
• saus tomat 1 kg • bawang putih cincang tumis 50 gr
• mushroom soy sc 3 sdm • saus tomat 1/2 kg
• gula 100 gr • Saos sambal 1 kg
• vetsin 2 sdm
• kaldu ½ liter mentega 2 sdm

cara memasak cara memasak

• sangrai lada hitam hingga matang, angkat
• masukkan mentega dan saus tomat
• masukkan lada hitam
• tambahkan kaldu ½ liter, dan tambahkan
semua bahan diatas diaduk rata hingga
matang
• panaskan air dewa
• masukkan semua bahan diatas
• masak hingga mendidih dan matang
• dinginkan dan sinpan di cool room
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2. MERCHANDISE
Saos : 7 Macam - DRAF -
7. SAOS SAMBAL
bahan
• cabe rawit 1 kg
• cabe merah/keriting 1 kg
• b. putih 50 gr
• b. merah 50 gr
• garam, masako 2 sdm
• vetsin 1 sdm

cara memasak
• rebus semua bahan jadi satu
• setelah mendidih, diblender
• setelah diblender, dimasak lagi hingga matang
• masukkan garam,masako,vetsin

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2. MERCHANDISE
CIST Raw Mat Saos Dokar - DRAF -
No Dep. Item Code Item Name CPCTY STK Dep. Tgrt Item Code Tgrt Item Name Trgt cpcty Trgt STK Ratio

1 14 14621073001 Dolpin Garam Meja I kg 1000grx1 pcs 24 24911154001 Ip garam pack 1packx1 pcs 1

2 14 14621074001 Dolpin Garam Meja 500 gr 500grx1 pcs 24 24911049001 Ip garam by pcs 1pcsx1 pcs 1

3 14 14622110001 CFD Lada Hitam Halus Refull 80 80grx1 pcs 24 24901039001 Black Paper Sauce 1kgx1 kg 1
gr

4 14 14622191001 CFD Lada Putih BTL 80g 80grx1 pcs 24 24911153001 IP CFD Lada Putih 1btlx1 pack 1
Btl

5 14 14630024001 ABC Sambal Jerigen 5Lt 5000mlx1 btl 24 24911140001 IP sambal Jerigen 1btlx1 pack 1
5 Lt

6 14 14630096001 DM Exstra Hot Chilli Sauce 5.5 5500grx1 jar 24 24911140001 IP sambal Jerigen 1btlx1 jrg 1
Kg 5 Lt

7 14 14630196001 ABC Sambal Asli 1000gr 1000grx1 bag 24 24911047001 IP Saus sambal 1kgx1 kg 1
1kg

8 14 14631004001 ABC Saus Tomat JRG 5.7 kg 5700grx1 jar 24 24911169001 IP Saos Tomat Btl 1btlx1 jrg 1

9 14 14631026001 DM Tomato 6 kg 6000grx1 jar 24 24911169001 IP Saos Tomat Btl 1btlx1 jrg 1

10 14 14631085001 ABC Saus Tomat 1000gr 1000grx1 bag 24 24911048001 IP Saos Tomat by 1kgx1 kg 1
1000ml

11 14 14620011001 Sasa MSG 500gr 500grx1 pcs 21 21901056001 Ip MSG 1pcsx1 pcs 1

12 14 14620051001 Ajinomoto 500gr 500grx1 pcs 21 21901056001 IP MSG 1pcsx1 pcs 1

13 14 14621073001 Dolpin Garam Meja 1 kg 1000grx1 pcs 21 21901053001 IP Tomato sauce 1kgx1 kg 1
sachet

14 14 14622103001 Koepoe2 Lada Putih 85 gr 85grx1 pcs 21 21901096001 Ip white Pepper 1btlx1 pack 1

15 14 1622105001 Kumbang Lada Halus 100gr 100grx1 pcs 21 21901096001 Ip white papper 1btlx1 pack 1

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2. MERCHANDISE
CIST Raw Mat Saos Dokar - DRAF -
No Dep. Item Code Item Name CPCTY STK Dep. Tgrt Item Code Tgrt Item Name Trgt cpcty Trgt STK Ratio

16 14 14622232001 Ladaku 35 gr 35grx1 btl 21 21901096001 Ip White papper 1btlx1 pack 1

17 14 14625994001 Masako ayam 500gr 500grx1 pcs 21 21901096001 Ip MSG 1pcsx1 pcs 1

18 14 14630194001 Delmonte Exstra Hot pouch 1kgx1 pcs 21 21901056001 Ip Chilli Sauce 5.7kgx1 jrg 1
1Kg

19 14 14630196001 ABC Sambal Asli 1000gr 1000grx1 bag 21 21901193001 Ip Chilli Sauce 5.7kgx1 jrg 1

20 14 14631026001 DM Tomato 6kg 6000grx1 jar 21 21901193001 Ip Tomato sauce 1pcsx1 pcs 1

21 14 14631092001 Sasa sauce tomat pouch 1kg 100grx1 pcs 21 21901053001 Ip tomato sauce 1pcsx1 pcs 1

22 14 14632027001 ABC kecap mnis Jerigen 5kg 5000grx1 btl 21 21901052001 Ip Kecap manis 1btlx1 btl 1

23 14 14632053001 Bango kecap refill manis 600ml 600mlx1 pcs 21 21901223001 Ip Soy sauce 100pcsx1 pcs 1

24 14 14632053001 Bango kecap refill manis 600ml 600mlx1 pcs 21 21901195001 Ip Kecap mais 1 btl pcs 1

25 14 14632101001 Harum sedap sauce Inggriss 350mlx1 btl 21 21901223001 Ip Worcester 1btlx1 btl 1
350 ml sauce

26 14 14632243001 Sedaap Kecap manis refill 600 600 ml pcs 21 21901093001 Ip Kecap manis 1btl pcs 1
ml

27 14 14720018001 Merbabu kc tanah kupas 1000 grx1 pcs 21 21901223001 Ip peanut by kg 1kgx1 kg 1
1000gr

28 14 14720019001 Merbabu kc tanah 500gr 500 grx1 pcs 21 21901190001 Ip peanut by kg 1kgx1 kg 0.50

29 14 14720103001 Mawar jaya kacang tanah 1 kg 1 kgx1 pcs 21 21901190001 Ip peanut by kg 1kgx1 kg 0.50

30 14 14720104001 mawar Jaya kacang tanah 500grx1 pcs 21 21901190001 Ip peanut by kg 1kgx1 kg 0.50
500gr
25
2. MERCHANDISE
CIST Raw Mat Saos Dokar - DRAF -
No Dep. Item Code Item Name CPCTY STK Dep. Tgrt Item Code Tgrt Item Name Trgt cpcty Trgt STK Ratio

1 22 22031165001 Loose shallot 1kgx1 pcs 24 24911170001 Ip Bawang Merah 1packx1 pack 1
pack

2 22 22031167001 Loose garlic 1kgx1 Kg 24 24911063001 Ip bawang putih 1kgx1 kg 1

by kg

3 22 22031169001 Loose hot chilly 1kgx1 Kg 24 24911174001 Ip cabe merah 1packx1 pack 1
Besar pack

4 22 22031171001 PM loose small green chilly 1kgx1 Kg 24 24911185001 Ip cabe rawit 1kgx1 kg 1
hijau pack

5 22 22031173001 Loose Onion 1kgx1 Kg 24 24911067001 Ip bawang 1kgx1 kg 1

bombai by kg

6 22 22031181001 PM loose green chilly 1kgx1 Kg 24 24911183001 Ip cabe hijau kg 1kgx1 kg 1

7 22 22031182001 PM loose red saml chilly 1kgx1 Kg 24 24911173001 Ip cabe rawit 1packx1 pack 1
merah pack
8 22 22031197001 df shallot by net 250 1pcsx1 Pcs 24 24911170001 Ip bawang merah 1packx1 pack 1
pack

9 22 22031198001 Bawang putih 250 gr 1pcsx1 Pcs 24 24911172001 Ip garlic by net 1packx1 pack 1
pack

10 22 22031226001 Cabe keriting kw 1kgx1 Kg 24 249111840001 Ip cabe merah 1kgx1 kg 1

keriting kg

11 22 22032004001 Ginger 1kgx1 Kg 24 24911065001 Ip jahe by kg 1kgx1 kg 1

12 22 22032005001 Kencur 1kgx1 Kg 24 24911190001 Ip kencur by kg 1kgx1 kg 1

13 22 22032006001 Kunyit 1kgx1 Kg 24 24911066001 Ip kunyit by kg 1kgx1 kg 1

14 22 22033169001 Citrus leaf 1 pcsx1 pcs 24 249111970001 Ip daun jeruk kg 1kgx1 kg 1

15 22 22216003001 Gula Jawa 1kgx1 kg 24 21911188001 Ip gula mearh kg 1kgx1 kg 1

26
2. MERCHANDISE
CIST Raw Mat Saos Dokar - DRAF -
No Dep. Item Code Item Name CPCTY STK Dep. Tgrt Item Code Tgrt Item Name Trgt cpcty Trgt STK Ratio

1 22 22013032001 Limo Lime 1kgx1 Kg 21 21901219001 Ip Lomo limeby kg 1 kg x1 kg 1

2 22 22013113001 Loose Tomato 1kgx1 Kg 21 21901218001 Ip Tomato by kg 1 kg x1 kg 1

3 22 2203116701 Loose garlic 1kgx1 Kg 21 21901101001 Ip shallot by kg 1 kg x1 kg 1

4 22 22031167001 Loose garlic 1kgx1 Kg 21 21901057001 Garlic 1 kg x1 kg 1

5 22 22031171001 PM Loose samll green chilly 1kgx1 Kg 21 21901216001 Ip cabe Rawit 1 kg x1 kg 1

hijau by kg

6 22 22031182001 PM Loose red samll chilly 1kgx1 Kg 21 21901215001 Ip cabe rawit 1 kg x1 kg 1

merah by kg
7 22 22031226001 cabe keriting 1kgx1 Kg 21 2190124001 Ip cabe merah 1 kg x1 kg 1
keriting by kg

27
2. MERCHANDISE
Prepare Assortment - DRAF -
1. THAWING 2. CUTTING 3. STACKING 4. SCALLING

• Produk beku di thawing
• Telur puyuh, jeroan di rebus
• Octopus di potong bentuk
dadu
• Sosis di iris bagian luar /
sayat / ulir
• Rangkai satu persatu, Timbang dan pastikan
pastikan bagian ujung bertanya sesuai dengan range
tertutup material 1 pcs sate

28
2. MERCHANDISE
Flow process service to customer - DRAF -

1. Customer memilih sate 2. Customer membayar di kasir 3.. Associate menggoreng

4. Associate membakar / grill 5. Menyajikan / Packing 6. Customer mengoles sendiri saos 29

 - DRAF -

Thank You

30