DAFTAR ISI

An.HALAMAN JUDUL...................................................................................................i
HALAMAN PENGESAHAN.........................................................................................ii
HALAMAN PERSETUJUAN.......................................................................................iii
HALAMAN PERNYATAAN........................................................................................iv
HALAMAN SURAT PERNYATAAN...........................................................................v
ABSTRAK.......................................................................................................................vi
ABSTRACT.....................................................................................................................vii
HALAMAN PERSEMBAHAN...................................................................................viii
KATA PENGANTAR....................................................................................................ix
DAFTAR ISI...................................................................................................................xi
DAFTAR TABEL .........................................................................................................xv
DAFTAR GAMBAR....................................................................................................xvi
Halaman
BAB I PENDAHULUAN
A. Latar Belakang Masalah..................................................................................1
B. Identifikasi Masalah........................................................................................7
C. Batasn dan Perumasan Masalah.......................................................................8
1. Batasan Masalah........................................................................................8
2. Perumasan Masalah...................................................................................8
D. Tujuan dan Manfaat Penelitian........................................................................9
1. Tujuan Penelitin.........................................................................................9
2. Manfaat Penelitian...................................................................................10
E. Keasliaan Penelitian......................................................................................11
BAB II LANDASAN TEORI
Halaman
A. Uraian Teoritis...............................................................................................13
1. Pemasaran................................................................................................13
a. Pengertiaan Pemasaran......................................................................14
b. Manajemen Pemasaran......................................................................16
c. Perkembangan Konsep Pemasaran....................................................17
d. Bauran Pemasaran.............................................................................18
2. Keputusan Pembelian..............................................................................19
a. Pengertian Keputusan Pembelian......................................................19
b. Proses Pengambilan Keputusan Pembelian.......................................20
c. Teknik Pendekatan Konsumen..........................................................24