DAFTAR ISI

HALAMAN JUDUL.............................................................................................................i
LEMBAR PENGESAHAN PEMBIMBING.....................................................................ii
DAFTAR ISI........................................................................................................................iii
DAFTAR TABEL................................................................................................................iv
DAFTAR GAMBAR............................................................................................................v
DAFTAR LAMPIRAN.......................................................................................................vi
BAB I PENDAHULUAN.....................................................................................................1
A. Latar Belakang............................................................................................................1
B. Rumusan Masalah.......................................................................................................7
C. Tujuan dan Kegunaan Penelitian.................................................................................7
1. Tujuan Penelitian.................................................................................................7
2. Kegunaan Penelitian............................................................................………...7
BAB II TINJAUAN PUSTAKA, KERANGKA KONSEPTUAL DAN HIPOTESIS…8
A. Kajian Teoritik.............................................................................................................8
1. Pengertian Manajemen Pemasaran......................................................................8
2. Pengertian Digital Marketing..............................................................................9
3. Strategi Digital Marketing.................................................................................11
4. Tujuan Digital Marketing..............................................................................…12
5. Kualitas Layanan...............................................................................................12
6. Minat Beli..........................................................................................................14
7. Kepercayaan......................................................................................................15
8. Keputusan Pembelian........................................................................................16
B. Kajian Empirik........................................................................................................18
C. Kerangka Konseptual.............................................................................................23
D. Hipotesis Penelitian.................................................................................................24
BAB III METODOLOGI PENELITIAN.........................................................................26
A. Tempat dan Waktu Penelitian...............................................................................26
1. Tempat Penelitian..............................................................................................26
2. Waktu Penelitian..............................................................................................26
B. Definisi Operasional Variabel................................................................................26
 1. Digital Marketing.............................................................................................26
2. Kualitas Layanan............................................................................................. 27
3. Minat Beli........................................................................................................27
4. Kepercayaan.................................................................................................... 27
5. Keputusan Pembelian.......................................................................................27
C. Populasi dan Sampel...............................................................................................28
1. Populasi........................................................................................................... 28
2. Sampel............................................................................................................. 28
D. Jenis dan Sumber Data...........................................................................................30
1. Jenis Data.........................................................................................................30
2. Sumber Data.................................................................................................... 31
E. Metode Pengumpulan Data....................................................................................31
a. Observasi......................................................................................................... 31
b. Kuisioner......................................................................................................... 32
c. Dokumentasi....................................................................................................32
d. Wawancara...................................................................................................... 32
F. Kisi-Kisi Instrumen Penelitian...............................................................................33
G. Uji Validitas dan Realibilitas..................................................................................34
1. Uji Validitas.....................................................................................................34
2. Uji Realibilitas.................................................................................................35
H. Persyaratan Analisis Data......................................................................................36
1. Uji Normalitas..................................................................................................36
2. Uji Autokorelasi...............................................................................................36
3. Uji Multikoleritas.............................................................................................36
4. Uji Heterokedasisitas.......................................................................................37
I. Teknik Analisis Data...............................................................................................37
BAB IV RENCANA PENELITIAN.................................................................................39
A. Jadwal Penelitian.......................................................................................................39
B. Anggaran Penelitian..................................................................................................39
C. Sistematika Penulisan Tesis......................................................................................39
DAFTAR PUSTAKA.........................................................................................................41
 DAFTAR TABEL

Tabel 2.1 Penelitian Terdahulu18

Tabel 3.1 Definisi Operasional26
Tabel 3.2 Kisi-Kisi Instrumen33
Tabel 4.1 Jadwal Penelitian39
 DAFTAR GAMBAR

Tabel 2.1 Kerangka Konseptual24

 DAFTAR LAMPIRAN

Lampiran 1 Kuisioner