HAL SAMPUL....................................................................................................i
HALAMAN LOGO...............................................................................................ii
HALAMAN JUDUL.............................................................................................iii
ABSTRAK.......................................................................................................... iv
HALAMAN PERSETUJUAN PENGUJI..............................................................v
HALAMAN PENGESAHAN PEMBIMBING.........................................................vi
PERNYATAAN ORISINALITAS SKRIPSI...........................................................vii
MOTTO.............................................................................................................. viii
PERSEMBAHAN................................................................................................ix
KATA PENGANTAR...........................................................................................x
DAFTAR ISI....................................................................................................... xii
DAFTAR TABEL.................................................................................................xiii
DAFTAR GAMBAR............................................................................................xiv
DAFTAR LAMPIRAN..........................................................................................xv
Bab I PENDAHULUAN
A. Latar Belakang......................................................................................1
B. Perumusan Masalah.............................................................................5
C. Tujuan Penelitian..................................................................................6
D. Kegunaan Hasil Penelitian....................................................................7
E. Sistematika Penulisan...........................................................................7
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D. Reputasi Merek............................................................................. 21
E. Loyalitas Konsumen...................................................................... 23
1. Pengertian Loyalitas Konsumen............................................... 18
2. Klasifikasi Loyalitas Konsumen................................................ 19
3. Pembentukan loyalitas............................................................. 19
4. Faktor yang mempengaruhi loyalitas........................................ 19
F. Keputusan Pembelian.................................................................... 23
1. Pengertian Keputusan Pembelian............................................ 18
2. Peranan Konsumen dalam Kpeutusan pembelian.................... 19
3. Faktor-faktor keputusan pembelian konsumen......................... 19
G. Penelitian Relevan........................................................................ 28
H. Kerangka Konsep Penelitian......................................................... 30
I. Hipotesis Penelitian......................................................................... 31
Bab III METODELOGI PENELITIAN
A. Jenis Penelitian...................................................................................32
B. Objek dan Lokasi Penelitian................................................................32
C. Metode Penelitian...............................................................................32
1. Oprasional Variabel.........................................................................32
2. Populasi dan Sampel......................................................................36
D. Teknik Pengumpulan Data..................................................................37
E. Pengujian Persyaratan Instrumen.......................................................38
1. Uji Validiitas....................................................................................38
2. Uji Reabilitas..................................................................................39
F. Pengujian Persyaratan Analisis untuk Regresi....................................40
1. Uji Normalitas.................................................................................40
2. Uji Linieritas....................................................................................40
3. Uji Homogen..................................................................................41
G. Analisis Regresi Berganda..................................................................41
a. Uji t.................................................................................................41
b. Uji f.................................................................................................42
c. Koefisien Determinan (Uji R2)........................................................43
d. Uji Hipotesis Statistik......................................................................44
iv
Bab IV HASIL DAN PEMBAHASAN PENELITIAN
1. Kepuasan Konsumen.......................................................61
2. Kualitas Produk................................................................62
3. Reputasi merek................................................................63
4. Loyalitas .........................................................................65
5. Keputusan Pembelian......................................................66
3. Pengujian Model Analisis ...........................................................68
a. Analisis Regresi Berganda....................................................68
b. Uji Parsial (Uji t).....................................................................70
c. Uji Simultan (Uji f)..................................................................71
d. Koefisien Determinasi (R2)....................................................72
e. Hipotesis Statistik..................................................................73
C. Pembahasan.........................................................................................75
A. Simpulan................................................................................................78
B. Saran.....................................................................................................80
DAFTAR PUSTAKA
LAMPIRAN
DAFTAR TABEL
v
1.1 Jumlah Pengunjung di Muhammadiyah Bussines Center........................4
vi
4.24 Distribusi Frekuensi Variabel Kepuasan Konsumen..............................67
DAFTAR GAMBAR
vii
1.1 Jumlah Pengunjung di Muhammadiyah Bussines Center Swalayan Metro. .4
DAFTAR LAMPIRAN
viii
1. Surat Izin Penyebaran Kuisioner..................................................................85
2. Kuisioner......................................................................................................86
3. Tabulasi Data...............................................................................................98
4. Hasil Uji Validitas..........................................................................................118
5. Hasil Uji Reabilitas........................................................................................124
6. Hasil Uji Normalitas......................................................................................126
7. Hasil Uji Linieritas.........................................................................................128
8. Hasil Uji Homogenitas..................................................................................130
9. Hasil Uji Regresi Linier Berganda.................................................................131
10. Hasil Uji Normalitas Manual..........................................................................132
11. Hasil Uji Homogenitas Manual......................................................................144
12. Distribusi Frekuensi......................................................................................157
13. Tabel t.......................................................................................................... 161
14. Tabel r.......................................................................................................... 162
15. Tabel Chi square..........................................................................................163
16. Tabel Lilliefor................................................................................................164
17. Tabel F......................................................................................................... 165
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