Free

Coffee
Presentation
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Target Konsumen siapa
saja??
01 Gender
Semua gender (laki-laki & perempuan)

02 Usia Remaja keatas.

03 Pekerjaan
Pelajar, Mahasiswa, pegawai, pengusaha

04 Tingkat Sosial
Menengah keatas.

05 Geografis
Cakupannya adalah luar negeri dan dalam negeri.

06 Lifestyle
Modern, Kebutuhan Medsos, Pansos, glamour
MAKETING MIX??
 Your Picture Here And Send To Back

1. PRODUK

• Memiliki standar yang sama dari

setiap produk kopi yang mereka jual
• makanan sebagai teman saat minum
kopi
 Your Picture Here And Send To Back

2. PRICE

• Mematok harga kopi mereka diatas

rata-rata kopi pada umumnya (price
skimming)
• untuk makanan starbucks mematok
harga rata-rata pada umumnya ( price
penetration).
 Your Picture Here And Send To Back

3. Place

• Daerah pusat perkantoran,pusat

perbelanjaan, pusat jajanan makanan,
dan destinasi pariwisata
• Gerai pertamanya yang berada di
Ibukota Indonesia tepatnya berada di
Plaza Indonesia, Jakarta Pusat
 Your Picture Here And Send To Back

4. Promotion

• Promo kartu kredit, jika membeli

Starbucks dengan kartu kredit maka
bisa mendapatkan cash back
• Promo kartu member yang berfungsi
untuk menyimpaan point setelah
transaksi dan point tersebut bisa di
tukarkan dengan kopi
• pengguna line yang menambah
starbucks sebagai teman “official line
Starbucks” biasanya mendapatkan
gift voucher potongan harga 50%
setiap pembelian jenis kopi tertentu.
 Your Picture Here And Send To Back

5. Physical Evidence

• Menggunakan aliran ‘Coffe House’

• Desain di dalam gerai memiliki warna
gelap seperti warna kayu atau warna
kopi
• Kursi dan meja Starbucks
menggunakan kayu
• Lampu-lampu yang di gantung
• Aroma 8 kopi yang sangat khas yang
membuat pelanggan rileks dan
nyaman saat duduk menikmati kopi di
gerai Starbucks.
• Mulai menggunakan wadah reusabe
tumblr agar mengurangi sampah
plastik, selain itu juga bisa digunakan
untuk mendapat promo potongan
harga
 Your Picture Here And Send To Back

6. PROCES

• Pelanggan memesan kopi di kasir

• Kasir menulis pesanan di komputer
lalu di total jumlah pesannya dan
proses pembayaran
• Pesanan dibuat dan ditulis nama
pelanggan di gelas
• Setelah selesai pelanggan akan di
panggil namanya untuk menggambil
pesanan yang telah dipesan.
 Your Picture Here And Send To Back

7. PEOPLE

Strabucks memiliki 2 divisi dalam bagian

pekerjaan:
1. Barista (Barista full time & Barista
Part time
2. Manajemen Toko (District managers
dan Store managers)
Positioning ??
Starbucks berhasil menciptakan merek
yang kuat di hati pelanggan sehingga
menjadi pelanggan yang setia, mereka
akan memilih Starbucks karena itu
adalah kopi untuk siapa saja yang
benar-benar mencintai kopi. Walaupun
dengan harga diatas rata-rata
Alasan Konsumen memilih
Starbucks ??
• Nyaman dengan suasana
tempatnya
• Sudah terbiasa
• Pelayanan ramah
• Sering mendapatkan sampel
makanan
Seberapa sering Konsumen
mengunjungi Starbucks ??
• Satu bulan 1 -3 kali
• Pagi – malam
• Untuk belajar dan
mengerjakan tugas
Target Konsumen siapa
saja??
01 Gender
Semua gender (laki-laki & perempuan)

02 Usia 18 – 45 tahun.

03 Pekerjaan
Pelajar, Mahasiswa, pegawai, pengusaha

04 Tingkat Sosial
Menengah keatas.

05 Geografis
Cakupannya adalah luar negeri dan dalam negeri.

06 Lifestyle
Modern, Kebutuhan Medsos, Pansos, glamour
MAKETING MIX??
 • Memiliki lebih banyak
1. PRODUCT varian produk
• Donat, kopi, cokelat,
yogurt, salad
2. PRICE • Harga J.co cenderung lebih murah
dibanding Starbucks
3. PLACE
• Bertempat di pusat perbelanjaan
• Konsep open kitchen
• Didirikan pertama kali di Lippo Karawaci Jakarta, 18
Mei 2006
 • J.co mempunyai website khusus yaitu
www.jcodonuts.com yang menyediakan beragam
4. PROMOTION menu-menu didalamnya dengan konten yang lengkap
untuk menjawab rasa penasaran para penyuka J.co
serta design web yang sangat menarik.
• J.co juga mempunyai akun twitter @JcoIndonesia di
akun ini menyediakan jasa delivery untuk j.cool yogurt
dan delivery donuts juga tentunya, selain memudahkan
kostumer untuk mengetahui produk terbaru dari J.co.
5. PHYSICAL EVIDENCE

• Desain internasional minimalis modern

• Konsep open kitchen
• Warna bernuansa cokelat dan orange
6. PROCES • Saat pembelian donat,
konsumen memilih donat
terlebih dahulu setelah itu
melakukan pembayaran
• Saat pembelian kopi
konsumen memesan dan
melakukan pembayaran
terlebih dahulu, setelah itu
barista mengolah kopi
yang dipesan, dan
konsumen akan dipanggil
namanya dengan
membunyikan bel.
7. PEOPLE
• J.CO memiliki beberapa bagian dalam
bagian kopi, donat, dan dapur
pengolahan donat
POSITIONING?
?
Alasan Konsumen memilih
Starbucks ??
Seberapa sering Konsumen
mengunjungi J.CO ??
Your Picture Here And Send To Back
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