DAFTAR ISI

LEMBAR PENGESAHAN .................................................................................. i

KATA PENGANTAR............................................................................................. ii
DAFTAR ISI .......................................................................................................... iii
1.1 Latar Belakang Penelitian ............................................................................ 1
1.2 Rumusan Masalah .......................................................................................... 10
1.3 Tujuan Penelitian ............................................................................................ 10
1.4 Manfaat Penelitian ......................................................................................... 11
2.1 Media Belajar dalam Jaringan (Online) ........................................................ 13
2.1.1 Pengertian Media Belajar (Online)................................................... 13
2.1.1.1 Pengertian Media............................................................... 13
2.1.1.2 Pengertian Belajar.............................................................. 14
2.1.1.3 Teori Belajar Konstruktivisme Jean Piaget....................... 16
2.1.1.4 Teori Belajar Konstruktivisme Vygotsky............................ 18
2.1.1.5 Pengertian Online............................................................... 20
2.1.1.6 Pengertian Media Belajar Online....................................... 20
2.2 Minat Berbisnis Online
2.2.1 Pengertian Minat .............................................................................. 21
2.2.2 Pengertian Bisnis Online .................................................................. 24
2.2.2.1 Mekanisme Bisnis Online ................................................. 25
2.2.2.2 Ruang Lingkup Bisnis Online ........................................... 28
2.3 Tinjauan Umum Tentang Instagram ............................................................... 32
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2.3.1 Pengertian Instagram ...................................................................... 32
2.3.2 Sejarah Instagram ........................................................................... 33
2.3.3 Fitur-fitur Instagram ....................................................................... 38
2.3.4 Langkah-langkah Membuat Instagram............................................ 42

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2.4 Penelitian Terdahulu Yang Relevan .............................................................. 43
2.5 Kerangka Teoritis/Pemikiran ......................................................................... 45
2.6. Hipotesis Penelitian ....................................................................................... 48
3.1 Desain Penelitian ........................................................................................... 49
3.2 Operasional Variabel ..................................................................................... 50
3.3 Subjek Penelitian ........................................................................................... 53
3.4 Teknik Pengumpulan Data ............................................................................. 54
3.5 Teknik Analisis Data ..................................................................................... 56
3.6 Langkah-langkah Pengembangan .................................................................. 58
3.7 Uji Coba Produk ............................................................................................ 62
3.8 Desain Uji Coba ............................................................................................ 62
3.9 Tingkat Kesukaran.......................................................................................... 63
3.10 Uji Prasayarat Satistik.................................................................................... 68
3.11 Uji Homogenitas ............................................................................................ 71
3.12 Analisis Akhir ................................................................................................ 72
DAFTAR PUSTAKA ............................................................................................ 75

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