DAFTAR ISI

KATA PENGANTAR .............................................................................................i

DAFTAR ISI ............................................................................................................ii
BAB 1. LATAR BELAKANG ................................................................................1
BAB 2. ANALISIS SWOT ......................................................................................2
2.1 Pengertian Analisis SWOT ..................................................................................2
2.2 Tujuan Analisis SWOT ........................................................................................3
2.3 Analisis SWOT Usaha .........................................................................................3
BAB 3. MODAL USAHA DAN KEMBALI MODAL ..........................................4
3.1 Penetapan Harga ..................................................................................................4
3.2 Laporan Keuangan ...............................................................................................4
BAB 4. RENCANA JANGKA PANJANG ............................................................5
4.1 Perencanaan Keuangan ........................................................................................5
4.2 Perencanaan Konsumen .......................................................................................5
4.3 Perencanaan Tempat ............................................................................................5
4.4 Perencanaan Promosi ...........................................................................................5
BAB 5. KESIMPULAN ...........................................................................................6

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