DAFTAR ISI

BAB I PENDAHULUAN ..............................................................................1

1.1 Latar Belakang .........................................................................................2

1.2 Tujuan Pelaksanaan OI ............................................................................2
1.3 Manfaat Pelaksanaan OI ..........................................................................2
1.4 Waktu dan Tempat Kunjungan OI ...........................................................3

BAB II PROFIL DAERAH ...........................................................................4

2.1 Profil Kota Batam ....................................................................................4

2.2 Geografis Kota Batam..............................................................................5

2.3 Ekonomi Kota Batam ...............................................................................6

2.4 Pemerintahan Kota Batam .......................................................................6

2.5 Industri Kota Batam .................................................................................7

2.6 Suku Bangsa.............................................................................................9

2.7 Agama ......................................................................................................9

2.8 Bahasa ......................................................................................................9

BAB III ISI ....................................................................................................10

3.1 Kek Pisang Villa ......................................................................................10

3.2 IKM Zahra ...............................................................................................16

BAB IV PEMBAHASAN..............................................................................20

4.1 Analisa Marketing MIX ...........................................................................20

4.2 IKM Kek Pisang Villa .............................................................................20

4.3 IKM Zahra ...............................................................................................21

BAB V KESIMPULAN DAN SARAN ........................................................22

5.1 Kesimpulan ..............................................................................................22

5.2 Saran ........................................................................................................22

LAMPIRAN ...................................................................................................24

Daftar Pustaka