DAFTAR ISI

COVER ...................................................................................................................

LEMBAR PENGESAHAN ....................................................................................

DAFTAR ISI ........................................................................................................... i

DAFTAR TABEL ................................................................................................... iii

DAFTAR GAMBAR .............................................................................................. iv

BAB I PENDAHULUAN
1.1. Latar Belakang ................................................................................................. 1
1.2. Rumusan Masalah ............................................................................................ 7
1.3. Tujuan Penelititan ............................................................................................ 7
1.4. Manfaat Penelitian ........................................................................................... 7
1.4.1. Manfaat Akademik .................................................................................... 7
1.4.2. Manfaat Teori ............................................................................................ 8
1.4.3. Manfaat Kebijakan .................................................................................... 8

BAB II KAJIAN PUSTAKA

2.1 Tinjauan Teoritis ............................................................................................... 9
2.1.1. Pengertian Pariwisata ................................................................................ 9
2.1.2.MotivasiBerwisata....................................................................................... ..10
2.1.3. Obyek Wisata ............................................................................................ 11
2.1.4. Pengembangan Obyek Wisata................................................................... 12
2.1.5. Pariwisata Budaya .................................................................................... 13
2.1.6. Strategi Pengembangan Desa Wisata berbasis Budaya ............................ 15
2.1.7. Desa Wisata ............................................................................................... 19
2.1.8. Pengembangan Pariwisata ......................................................................... 23

i
 2.1.9. Potensi dan Daya Tarik Wisata ................................................................. 24
2.1.10. Pariwisata Berkelanjutan ......................................................................... 27
2.1.11. Jenis-Jenis Pariwisata .............................................................................. 28
2.1.12. Faktor-Faktor Pendorong Pariwisata ............................................... 31
2.1.13.Konsep Pengembangan Pariwisata………………………………. 33
2.2. Penelitian Terdahulu ........................................................................................ 36
2.3. Kerangka Konseptual ....................................................................................... 43

BAB III DESAIN PENELITIAN

3.1. Pendekatan Penelitian ...................................................................................... 45
3.2. Pengumpulan Data ........................................................................................... 45
3.2.1. Informan dan Kehadiran Peneliti ............................................................. 46
3.2.2. Setting Lokasi ........................................................................................... 48
3.3.3 Prosedur Pengumpulan Data ..................................................................... 48
3.3.4 Alat Pengumpulan Data............................................................................. 49
3.3.5 Jenis Data .................................................................................................. 50
3.3. Keabsahan Data ................................................................................................ 51
3.4. Analisis Data .................................................................................................... 52

BAB IV HASIL DAN PEMBAHASAN

4.1 SeilasGambara Umum Tentag Objek Penelitian............................................... 56

4.1.1 Gambaran Umum Desa Wisata Ende ....................................................... 56

4.1.2 Aneka Kesenian Budaya Desa Ende ........................................................ 57

4.2 Faktor Kekuatan dan Kelemahan Pengembangan Desa Wisata Ende .............. 57

4.2.1 Faktor Kekuatan Pengembangan Desa Wisata Ende ............................... 57

4.2.2 Faktor Kelemahan Pngembangan Desa Wisata Ende .............................. 59

BAB V KESIMPULAN DAN SARAN

ii
5.1 Kesimpulan ......................................................................................................

5.2 Saran ..................................................................................................................

DAFTAR PUSTAKA ...............................................................................................

DAFTAR TABEL

Tabel 1.2 Data Kunjungan Wisatawan Kabupaten Lombok Tengah 2014-

2018

......................................................................................................................................

Tabel 3.1 Standar Matrix Kombinasi

SWOT

......................................................................................................................................

55

iii
 DAFTAR GAMBAR

Gambar 3.1 Matrix Grand

Strategy

iv
......................................................................................................................................

53