DAFTAR ISI

DAFTAR ISI

Profil UMKM ........................................................................................................1

1.1. Nama Usaha .........................................................................................1

1.2. Nama Pemilik/Pengelola Usaha ...........................................................1

1.3. Nomor HP/WA/Pengelola Usaha .........................................................1

1.4. Alamat Tempat Usaha ..........................................................................1

1.5. Jenis Usaha ...........................................................................................1

1.6. Waktu Mulai Beroperasi ......................................................................1

1.7. Jumlah Tenaga Kerja ............................................................................1

1.8. Modal Awal Usaha ...............................................................................1

1.9. Kesulitan yang Dihadapi saat Menjalankan Bisnis Selama Ini ............1

1.10. Upaya yang Telah Dilakukan untuk Mengatasi Kesulitan yang

Dihadapi .............................................................................................1

Identifikasi Peluang dan Ancaman ......................................................................2

2.1. Lingkungan Alam dan Geografi ...........................................................2

2.2. Lingkungan Ekonomi ...........................................................................2

2.3. Lingkungan Demografi dan Sosial Budaya .........................................3

2.4. Lingkungan Hukum .............................................................................3

2.5. Lingkungan Teknologi .........................................................................3

2.6 Lingkungan Eksternal Makro Lainnya ..................................................4

2.7. Pemasok ...............................................................................................4

2.8. Perantara ...............................................................................................4

 2.9. Pembeli .................................................................................................4

2.10. Pesaing ...............................................................................................4

2.11. Stakeholder Lainnya ...........................................................................4

Identifikasi Kekuatan dan Kelemahan ...............................................................5

3.1. Sumber Daya Produksi .........................................................................5

3.2. Sumber Daya Manusia .........................................................................6

3.3. Sumber Daya Keuangan .......................................................................6

3.4. Sumber Daya Pemasaran ......................................................................7

3.5. Aspek Internal Produksi Lainnya .........................................................8

Strategi Efeketif yang Relevan Diterapkan oleh UMKM .................................9

4.1. Strategi di Bidang Produksi .................................................................9

4.2. Strategi di Bidang Sumber Daya Manusia ........................................10

4.3. Strategi di Bidang Keuangan .............................................................10

4.4. Strategi di Bidang Pemasaran .......................................................11-12

Lampiran .............................................................................................................13

5.1. Lampiran Surat Keterangan dari Pemilik/Pengelola Usaha ..............13

5.2. Lampiran Dokumentasi Foto Kegiatan Observasi dan

Wawancara ..................................................................................14-16

5.3. Lampiran Hasil Cek Plagiat .........................................................17-20