Abstrak
Penelitian ini bertujuan untuk mengetahui potensi halal food terhadap perekonomian masyarakat di
Kecamatan Wangon (Kabupaten Banyumas Provinsi Jawa Tengah), Kecamatan Lakbok (Kabupaten
Ciamis Provinsi Jawa Barat) dan Kecamatan Kedungreja (Kabupaten Cilacap Provinsi Jawa Tengah).
Di Sektor pangan halal atau halal food di Indonesia khususnya di Era Revolusi Industri 4.0 seperti
sekarang ini telah menjadi tuntutan. Hal ini dikarenakan Indonesia masuk pada penduduk muslim
terbesar di Dunia, tidak terkecuali di tiga Kabupaten seperti Banyumas, Ciamis dan Cilacap. Penelitian
ini menggunakan metode lapangan dan mengumpulkan data yang diperoleh dengan cara observasi,
wawancara dan dokumentasi. Belum adanya penelitian terkait potensi halal food terhadap
perekonomian masyarakat di Kabupaten Ciamis Provinsi Jawa Tengah, Kabupaten Banyumas Provinsi
Jawa Tengah, dan Kecamatan Kedungreja Kabupaten Cilacap. Halal food di tiga Kabupaten yakni
Kabupaten Ciamis, Kabupaten Banyumas dan Kabupaten Ciamis mampu mendogkrak perekonomian
di wilayah tersebut, dibuktikan dengan kesejahteraan para masyarakat setempat guna mencukupi
kebutuhan sehari-hari. Halal food di tiga Kabupaten mampu mendogkrak perekonomian di wilayah
tersebut meliputi aneka makanan yang sudah berlabel halal maupun belum berlabel halal. Diantaranya
dari bahan singkong (Ciu, Tape, Kripik, Cimplung/Kulub), bahan kedelai (Tempe Mendoan, dan Sule),
bahan Nira Kelapa/legen dalam bahasa Jawa dapat (Gula Merah/Gula Jawa dan Campuran Apem).
Kata kunci: Halal Food, Pariwisata, Ekonomi
Abstract
The Potential of Halal Food On The Economy of The Community In The Era of Industrial
Revolution 4.0. This study aims to determine the potential of halal food to the economy of the
community in Wangon sub-district (Banyumas district Central Java province), Lakbok district (Ciamis
district,West Java province) and Kedungreja district (Cilacap district Central Java province). In the halal
food sector or halal food in Indonesia, especially in the Industrial Revolution Era 4.0 as it is now, it has
become a demand. This is because Indonesia is one of the largest Muslim population in the world. No
exception in these three districts (Banyumas and Ciamis and Cilacap). This study uses field methods
and collects data obtained by means of observation, interviews and documentation. Related to the
research on the potential of halal food on the economy of the people in Ciamis Regency, Central Java
Province and Banyumas Regency, Central Java Province and Kedungreja District, Cilacap Regency, so
far no one has researched it. Halal Food in three districts, namely Ciamis Regency and Banyumas
Regency and Ciamis Regency is able to boost the economy in the region, as evidenced by the Welfare
of the local community to fulfill their daily needs. Halal Food in three districts is able to boost the
economy in the region including a variety of foods that have been labeled halal or not labeled halal.
Among them from cassava ingredients (Ciu, Tape, Kripik, Cimplung/Kulub), soybean ingredients
(Tempe Mendoan, and Sule) and coconut juice/legen in Javanese (Brown Sugar/Javanese Sugar and
Apem Mixes).
Keywords: Halal Food, Tourism, Economy
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The Potential of Halal …… (Hisam Ahyani, dkk.)
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The Potential of Halal …… (Hisam Ahyani, dkk.)
the discussion of fiqh of worship only, but do not human life, society, and the natural surroundings
pay much attention to the aspects of its muamalah in this world.
fiqh. If not properly understood, dubious syubhat Halal and haram are important issues for
goods and services that lead to haram can be Muslims, especially when talking about food that
consumed by Muslims and affect their spiritual concerns people's needs. In an effort to protect the
development. In terms of consuming halal food, public against food products, joint efforts are
it affects the food that will be consumed by needed, especially those produced to certify the
humans. This can affect its psychological aspects, halal label through the LPPOM which is endorsed
for example, becoming emotional quickly. The by the MUI (Indonesian Ulama Council). Thus
habit of consuming without considering "halal the "receptiveness theory" which states that the
and haram", or anything "materialistic" will only applicable law for Muslims is "their respective
cause temporary satisfaction. This means not customary law". Islamic law can be enforced if it
only in the realm of "food". But everything that is perceived as customary law, so that in terms of
humans want to develop, whether from science customary law it is the "presence or absence of
and technology, or even creativity, even Islamic law" itself in the community. As a
innovation, will bring damage or danger to counter theory of this theory, one of them is the
human life, society, and the natural surroundings theory of Receptie Exit Theory initiated by
in this world. Hazairin.
Research (Ali 2016) on the Concept of Halal This theory offers related Receptiveness
Food in a Sharia Perspective and Product Theory which must come out of Islamic legal
Responsibility for the Halal Industry. That the theory especially in Indonesia, because it
Sharia provisions regarding food, drink, and halal contradicts the UUD 1945 and Al-Quran and
and haram goods are an integral part of Islamic Hadith so related to the concept of "Halal"
teachings. Halal and haram food has also become offered by Hazairin through this receptive exit
a necessity related to the comfort and safety of theory can be used as istinbatul ahkam or the
Muslims as the largest consumers in Indonesia. method of extracting the law in determining halal,
This need must be enforced by the halal industry. where this theory must refer to Islamic law that
Every halal food producer must have an has been implemented. For example, in the case
understanding and awareness to ensure the of "traditional food" which is produced and
halalness of their products by implementing the passed down from generation to generation in the
Halal Assurance System as the application of the environment and also the organization or
concept of halal and sharia haram in food and community of the Islamic community must
beverages. follow Islamic law. With the existence of
Violation of the Halal Assurance System by certification and "halal labeling", for example,
the manufacturer will be subject to product which aims to provide "inner peace" to every
responsibility, both legally and morally. Muslim and to provide "peace of mind" for
Interestingly (Nazihah & Arifin, 2020) that Islam producers and also to provide business
is a religion that regulates all aspects of humans. motivation in terms of making profits in
Muslims in Indonesia generally focus on the promising businesses (Sah 2018).
discussion of fiqh of worship only, but do not pay Similar research by (Sayyidatunisa et al.
much attention to the aspects of its muamalah 2020) related to the rapid development in the
fiqh. If not properly understood, dubious syubhat "halal industry" sector which is in line with the
goods and services that lead to haram can be present era, namely the era 4.0 shows that in
consumed by Muslims and affect their spiritual terms of the processing system that is required by
development. In terms of consuming halal food, the presence of digitalization in every line of
it affects the food that will be consumed by industry, the food sector is no exception
humans. This can affect its psychological aspects, especially halal food. Regarding halal food, it is
for example, becoming emotional quickly. The a law that is identical to the Islamic religion, so
habit of consuming without considering "halal the level of Halalness of a food is very important
and haram", or anything "materialistic" will only to pay attention to, because it shows that it is
cause temporary satisfaction. This means not permissible for food to be consumed by a
only in the realm of "food". But everything that Muslim. So of course it is very necessary to have
humans want to develop, whether from science media that can make it easier for every Muslim to
and technology, or even creativity, even ensure the halalness of what he will consume,
innovation, will bring damage or danger to where later the media can be collaborated with
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The Potential of Halal …… (Hisam Ahyani, dkk.)
115
The Potential of Halal …… (Hisam Ahyani, dkk.)
116
The Potential of Halal …… (Hisam Ahyani, dkk.)
halal certification from the Indonesian Ulema abbreviated to (PPH), which is a series of
Council. activities to ensure the halalness of a Product,
Regarding Halal Food in Lakbok which includes the provision of materials,
Subdistrict, as in an interview with Mrs. processing, storage, packaging, distribution, sale
(Baringah, 2021) she produces Typical Sale and presentation of products. Then in article 1
Bananas, where these chips have a sweet and point 4) related to materials are elements that will
savory taste derived from the basic ingredients of be used to make or produce a product. And finally
"banana siem" instead of other bananas, this is in article 1 point 5) in the case that the Halal
because bananas are suitable for made into crispy Product Guarantee is abbreviated (JPH) is a legal
and tasty chips typical of Lakbok sub-district. certainty of the halal level of a Product as
Besides that, mendoan has also become a popular evidenced by the existence of Halal Certification.
halal food for the people of lakbok sub-district, Thus, in the lakbok sub-district, halal food in the
one of which is Bapak's shop (Amar, 2021), form of halal food has great potential to prosper
which sells “mendoan” its typical savory spices the local economy through this halal food.
from 08.00 WIB to 21.00 WIB. Another potential is related to halal food in Degan
(Javanese language) or commonly called light
green coconut, found in Ciamis.
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The Potential of Halal …… (Hisam Ahyani, dkk.)
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The Potential of Halal …… (Hisam Ahyani, dkk.)
in article 1 point 5) in the case that the Halal In a study researched by (Waharini &
Product Guarantee is abbreviated (JPH) is a legal Purwantini, 2018) related to the development of
certainty of the halal level of a Product as the halal industry will be more competitive with
evidenced by the existence of Halal Certification. the involvement of the financial industry and
This in the Kedungreja sub-district, halal food in Islamic banking sectors. This study aims to
the form of halal food has a great potential to explore the role of Islamic banking in the
prosper the local economy through this halal development of the halal food industry in
food. Another potential related to halal food in Indonesia. So as a result, the role of Islamic
Mr. Muntaha's Quail Egg, for example, can be an banking is not only limited to sharia-based
example in boosting the economy of the financing that is free of usury (interest), maysir
community in the Kedungreja sub-district, (uncertainty), and gharar (gambling). But also at
Cilacap district, Central Java. all stages of the production process (halal value
chain management). An important role that
C. Potential of Halal Food in Wangon Islamic banking can play in developing and
District in the Era of the Industrial improving the halal food industry, including in
Revolution 4.0 the three halal integrity processes. The first is in
Based on the results of an interview with Mr. the halal control stage, the second is in the
(Waluyo, 2021), a resident of the wangon sub- logistical process and finally the halal verification
district, Windunegara Village RT 01 RW 06 Kec. stage.
Wangon Banyumas, Central Java regarding the
Potential of Halal Food in Wangon Subdistrict in As stipulated in Chapter I pasa 1 of Law No.
the Era of the Industrial Revolution 4.0, including 33/2014 concerning halal product guarantees, it is
the Fried Getuk typical of Banyumas, Mendoan, explained that "Products" are goods and / or
and traditional ciu. The center of Getuk Goreng services which are included in 1) food, 2)
Banyumas is in Sokaraja, Banyumas Regency, beverages, 3) drugs, 4) cosmetics, 5) chemical
Central Java. products, 6) biological products, 7) genetically
engineered products, 8) as well as goods that can
be utilized (used, used, or utilized) by the
community. Furthermore, in Article 1 Point 2 it is
explained related to "Halal Products", namely
Products that have been declared "halal" in
accordance with Islamic law. Article 1 point 3 is
related to Halal Product Process, hereinafter
abbreviated to (PPH), which is a series of
activities to ensure the halalness of a Product,
which includes the provision of materials,
processing, storage, packaging, distribution, sale
and presentation of products. Then in article 1
point 4) related to materials are elements that will
be used to make or produce a product. And finally
in article 1 point 5) in the case that the Halal
Product Guarantee is abbreviated (JPH) is a legal
certainty of the halal level of a Product as
evidenced by the existence of Halal Certification.
Thus, in Wangon sub-district, halal food in the
form of halal food has a great potential for the
welfare of the local economy through this halal
food. Another potential is related to the halal food
in Getuk Goreeng, which is characteristic of the
traditional food of Banyumas Regency, Central
Java, which can be an example in boosting the
Figure 10. Getuk Goreng Banyumas economy of the community in the wangon sub-
Source: Warung Getuk Goreng beralamat di district, Banyumas district, Central Java,
Wangon Tengah, Kec. Wangon, Kab. Indonesia. And is expected to be an example in
Banyumas, Jawa Tengah 53176 other districts in Indonesia.
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The Potential of Halal …… (Hisam Ahyani, dkk.)
D. The Challenge of Halal Food in Lakbok and Blitar districts, for example, “coconut sugar”
District in the Era of the Industrial entrepreneurs can provide income between 1,680
Revolution 4.0 rupiah, up to 5,140 rupiah per day for coconut
The results of research conducted by (Kamila, owners and between 1,919 rupiah and up to 3,460
2020) show that the projection of the “halal rupiah per day for tapping workers. In addition,
industry” in the new normal era has potential with the obstacles that arise in the development of
its suitability with conditions, opportunities and "coconut sugar" are in the process of producing
government efforts in economic development in it, namely, firstly, the limited workforce willing
the new normal era. So in this new habit era, the to tap (extracting coconut juice); second, the
government, business people, and society can existing market system for "brown sugar", and
adapt to new economic patterns in order to third, regarding the availability of fuel. The
advance the economy in the new normal era. In possibility of exploiting superior coconut or early
addition, in research by (Nasrullah 2018) in coconut such as hybrid coconut which is
analyzing the potential of "industrial halal relatively easy to "tap" (extracting coconut juice
products" for business actors in Indonesia, this is water) is an alternative in developing "brown
considering "halal products" which are sugar". Research support in this direction is
experiencing rapid development amid the needed.
increasing religious tendency of Indonesian Another research by (Nurmaydha et al., 2018)
society and on the other hand the population. is in the case of “Islamic tourism” which is a
Muslims in the middle class income have “new trend” of tourism in the world. The
increased, so there is an increasing demand for opportunities that exist in Islamic tourism are
halal products. So that the potential needs for potentially very profitable. Islamic tourism in
Halal products (goods and services). There is also Indonesia itself accommodates many industries,
"Diversity of Halal Products" and a complete such as "halal food", "halal restaurants", and also
Legal Framework. and the existence of "sharia hotels". One of the aspects that must be
"Executing Business opportunities in the Halal done in order to make the certification “sharia
Product Market". And look at the existing export hotel” run smoothly is a “halal certified”
needs for halal products. So that in the lakbok restaurant. Thus it does not rule out that in several
sub-district in the future challenges in the era of cities and districts throughout Indonesia, both
Industry 4.0, their existence is related to the need halal food must have halal certification from the
for market share, as the results of an interview MUI, it does not rule out the possibility of
with Mr. (Hamid, 2021), a resident of Lakbok certification products in the lakbok sub-district,
sub-district, Ciamis Regency, he can send his Ciamis district, so there is a need for
sons and daughters from undergraduate to understanding related to Halal Food, and also
doctoral level relying on one of them is tourism. sharia.
entrepreneurship in the production of brown
sugar / coconut juice juice obtained in such a way.
This is similar to research by (Rachmat, 2016)
Coconut sugar as one of the brown sugars plays a
role in the food industry, both at the home
industry level, small to large scale industries. The
market opportunities for brown sugar / coconut
are very open, both for the domestic market and
for the export market. Coconut sugar business
continues to grow, but is still limited in Java and
in some areas where people come from Java and
especially in areas where alternative employment
opportunities are relatively limited. Utilization of
the coconut business for coconut sugar is growing
especially with the drop in prices for copra and
fresh coconut. In rural areas, the impact on
coconut sugar entrepreneurs is a family activity Figure 11. Documentation of Java Sugar (Gula
(productive), it plays a significant role in Jawa)/Brown Sugar, a resident of Lakbok
providing added value from coconuts and a District, Mr. Hamid
source of family income. From the case in Ciamis Source: Hasil Riset, 2021
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The Potential of Halal …… (Hisam Ahyani, dkk.)
Meanwhile, the challenges in Lakbok District from the MUI, it does not rule out the possibility
are related to halal food, the absence of of certification products in the wangon sub-
legalization in the halal food it has made, for district, Banyumas district, so there is a need for
example the production of the father's producer understanding related to Halal Food, and also
(Hamid, 2021) where the results of brown sugar Islamic tourism. In order to support the potential
production do not have halal certification due to that exists in the region, which incidentally has a
several factors, including awareness of the Muslim majority population.
importance of legalization halal on the halal food. Meanwhile, the challenges that exist in
And also the lack of outreach by the local MUI Wangon District are related to halal food, the
regarding the guarantee of halal products as absence of legalization in the halal food it has
stated in Chapter I pasa 1 of Law No. 33/2014 made, for example the production of the mother
concerning the guarantee of halal products which producer (Rempi, 2020) as reported by
is clear that "Products" are goods and / or services news.detik.com (Arnbi Anugrah) where the
included in 1) food, 2) beverages, 3) drugs, 4) results of ciu production are typical of the village
cosmetics, 5) chemical products, 6) biological The village (Wlahar, Cikakak, Windunegara)
products, 7) genetically modified products, 8) as Wangon Banyumas District, Central Java does
well as goods that can be utilized (used, used, or not yet have a halal certification as said by
utilized) by the community. Furthermore, in (waluyo, 2021) he said:
Article 1 Point 2 it is explained related to "Halal [19:57, 1/30/2021] Waluyo: Tanggane inyong
Products", namely Products that have been [19:57, 1/30/2021] Waluyo: Ya namane mbok
declared "halal" in accordance with Islamic law. rempi [19:58, 1/30/2021] Hisam: oh ya apik kui
[19:58, 1/30/2021] Hisam: tapi urung ana label
E. The Challenge of Halal Food in Wangon
halal nya ya [19:59, 1/30/2021] Waluyo: y
District in the Era of the Industrial
anu maboki [20:00, 1/30/2021] Waluyo: Rep d
Revolution 4.0
lebel halal y pikir2 mbok sewaktu mbok dunia
Based on the results of interviews related to
terbalik [20:00, 1/30/2021] Waluyo: Munkin
the Halal Food Challenge in Wangon District in
bisa halal [20:01, 1/30/2021] Waluyo: Nunggu
the Era of the Industrial Revolution 4.0 as stated
akhir zaman [20:01, 1/30/2021] Waluyo: Sg
(Waluyo, 2021), he said that in an era like now
halal d haramna [20:01, 1/30/2021] Waluyo:
where the era is progressing, millennial children
Sing haram d halalna [20:04, 1/30/2021]
(young people / i) have moved to another Liver
Hisam: brati urung ana tulisan halal dari MUI
related to traditional food which is used as typical
ya, sengertine rika ws berlabel urung?
food in certain locations, for example in the
The absence of halal melting by the local
Wangon sub-district, Banyumas district, Central
MUI is due to several factors, including analysis
Java Province. The following are excerpts of the
researchers related to awareness of the
results of interviews with resource persons:
importance of halal melting in halal food. And
“tantangane ya maju jaman munkin maju
also the lack of outreach by the local MUI
lanka, kurang diminati bocah siki kang soale
regarding the guarantee of halal products as
bocah siki senegnge panganan luar” (Waluyo,
stated in Chapter I pasa 1 of Law No. 33/2014
2021).
concerning the guarantee of halal products which
For example, halal food in the Province of
is clear that "Products" are goods and / or services
Bali, Indonesia where the results of this research
included in 1) food, 2) beverages, 3) drugs, 4)
by (Faraudis et al., 2019) show that storing
cosmetics, 5) chemical products, 6) biological
“halal” and “non-halal” ingredients in one place
products, 7) genetically modified products, 8) as
and each “ingredient” (halal and non-halal) will
well as goods that can be utilized (used, used, or
be made in "one container" according to the
utilized) by the community. Furthermore, Article
category and type of ingredients, in a condition
1 Point 2 explains about "Halal Products",
that approximately 91.7 percent of customers in
namely Products that have been declared "halal"
the restaurant "Spice Beach Club Bali" will order
in accordance with Islamic law.
dishes that are categorized as "halal". So that
what is in the food at the Spice Beach Club Bali
F. The Challenge of Halal Food in
is most of the food menu with "halal dishes". This
Kedungreja District in the Era of the
it does not rule out that in several cities and
Industrial Revolution 4.0
districts throughout Indonesia, both from the
Culinary tour "Mbah Suro", Sidareja district,
halal food industry, must have halal certification
district. Cilacap (adjacent to the Kedungreja sub-
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The Potential of Halal …… (Hisam Ahyani, dkk.)
district) has a menu that can be included in the the economic factor is also the same, where
halal food category including: Grilled fish such people only buy the products needed for daily
as "Gurame Fish", "Pomfret Fish", Mujaer Fish, consumption such as eggs and vegetables and
Catfish, Mas Fish, there are also "village fried other food staples. Regarding the illustration of
chicken" and "chicken burn the village ”. Sea Halal Food, it can be seen in the image below:
food Fried and grilled duck which is super tasty.
Rib and oxtail soup Miniman sweet tea, hot tea,
Alpuket juice (various juices), (Serbandeso.com.
2019). As quoted from kodesjabar.com) this
restaurant "mbah suro manganti" is also a
"floating culinary tour" in Cilacap district with a
complete address at Jalan Dam Manganti RT
01/02 Bojongsari Kedungreja, Bojongrongga,
Kedungreja, Cilacap Regency, Central Java.
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The Potential of Halal …… (Hisam Ahyani, dkk.)
approach is used to analyze whether there is a or are contaminated with haram elements. In
clash of arguments (ta'arud) between the two processing, storage, handling, and packaging
narrations as well as how to react to them. techniques, preservatives that endanger health or
In terms of halal politics too, meaning in additives that contain haram elements are
"halal politics" as in research (Septiadi et al., prohibited in Islam. Imported products are now
2020) in order to prevent fake news or hoaxes in starting to flood our homeland with various types
the community is also needed, exemplified in his of attractive packaging. People need to be careful
research in fake news in election cases. (Madusari in choosing these products, there could be
& Wibowo, 2018) relating to the existing something hidden behind these food products that
potential of fisheries and marine, there are 75 are not suitable for consumption by Muslims. For
percent of Indonesia's territory in the form of a Muslims, mistakes in choosing food products that
sea with more than 17 thousand islands, and a are consumed can cause physical and mental
long coastline of 95,181 km. This potential shows harm, physically consuming products that
that the marine and fisheries sector with all its contain hazardous materials can harm health,
potential has the opportunity to become the while mentally consuming products that are not
backbone of this nation's development. Seaweed halal can cause sins, with the inclusion of halal
is one of the potentials of Indonesia's marine labels, Muslim consumers are protected. .
fisheries, now it is capable of being an export Inclusion of a halal label means information from
product. Seaweed is scattered on the coast of producers to consumers about the products they
Indonesia and can breed from brackish to sea will sell. So that consumers really know what
waters. There are various types of seaweed that ingredients are used, including the additives
have been cultivated, but there are several types listed on the packaging. Correct labeling in
of superior seaweed that have been cultivated and accordance with applicable regulations will
have the potential in Indonesia. The following are establish the creation of honest and responsible
several types of seaweed that have potential and trading. So that it will make it easier to control
are potential products for export, namely food safety and protect consumers from wrong
Gracilaria sp, Eucheuma cottoni, eucheuma perceptions. Halal labeling plays a role in
spinosum, Gelidium, Acanthopora. increasing sales to attract consumers, especially
Chondrococcus Hypnea, Ulva lactuta, Sargasum, Muslim consumers, where the purchase decision
Turbinaria Through the Blue Economy program, can serve as a measure of the extent to which the
seaweed has been implemented as a product that level of sales of products that have been halal has
has post-harvest potential that can be consumed been determined with products that are not clear
by the public as healthy and halal food. Various between halal and haram.
post-harvest seaweed products that are managed Research (Missiati, 2019) in his thesis shows
according to procedures will produce healthy and that Cilacap Regency has a large enough tourism
halal products. Among the products that have potential to be developed into “sharia tourism”.
been produced and have a good market share, This is evidenced by the indication of a
namely agar, jelly, natural dyes which are very community that understands "sharia tourism"
much needed as basic ingredients for further where tourism is carried out with the aim of
processing so as to produce sustainable, healthy tadabbur nature and recreation, besides "family
and halal food, medicinal drugs and cosmetics tourism" which is in accordance with the fatwas
products. of the National Sharia Council and MUI.
Research launched by relatives (Wibowo & Regarding tourism activities and the location of
Madusari, 2018) related to the need for food, tourism objects, it is sufficient to avoid immoral
drink, clothing, food and shelter always increases activities, there is only a little that needs to be
from year to year. Therefore, producers are addressed, namely the application of rules on no
competing to dominate the market by producing dating and the implementation of a more stringent
various foods and beverages. Producers who are curfew; 3) The tourist location is quite
aware of people's needs have their own way of comfortable and safe, for cleanliness it needs to
attracting consumers. One of them is the label, be improved; 4) At tourist sites, there are many
which is a characteristic for certain products to be toilet and shower facilities, places of worship and
remembered in the hearts of the people. ablution, restaurants, souvenir shops.
Indonesia, in the face of regional, international Research by (Mahardika 2020) found that
and global free trade, is feared that it is being halal tourism is a form of culture-based tourism
flooded with food and other products that contain that requires values and Islamic Shari'a until
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The Potential of Halal …… (Hisam Ahyani, dkk.)
finally what is needed is the emergence of a noble requirement to be registered in the raw material
character as its basic foundation. As a new matrix form without exception. The audit
concept of halal tourism in the tourism industry, department proposes to the fatwa commission a
of course, sharia tourism needs further innovation collection of audit forms that have passed the post
and development as well as a deep and audit meeting. The purpose of this study was to
comprehensive understanding of the see the level of use of halal-certified materials
collaboration of Islamic values offered so that and the origin of products from companies that
halal tourism activities can be exposed by the applied for halal certification in Banten during
general public (non-Muslims). Therefore, 2017. This research used a literature study
Indonesia as a predominantly Muslim country method of materials from each producer proposed
(but not an Islamic country) is one of the largest by the audit field of LPPOM MUI Banten to the
halal tourism industry markets in the world MUI Fatwa Commission in 2017. The results
related to the development of sustainable Halal showed that the origin of the halal certification
tourism which will contribute significantly to the used by most producers in Banten Province was
economy for all levels involved in it. Information from the Central LPPOM 75.78 Percent; LPPOM
online or online at this time is the main influence Banten 7.08 Percent; West Java LPPOM 5.21
in terms of decision making by consumers in this Percent; East Java LPPOM 4.70 Percent; LPPOM
case tourism service users in almost all major DKI 2,22 Percent. Producers in Banten mostly
market segments, therefore e-marketing is use the 37.97 Percent Bread and Cake (bakery)
expected to be able to create a path or method as group; snack group 17.62 Percent; 11.56 Percent
an appropriate product marketing strategy in meat and processed meat products group;
provide efficient and effective information for restorant groups 8.92 percent and catering groups
potential customers. 6.57 percent. The higher the ranking of product
Similar to research by brothers (Nengsih and groups used by producers, the higher the
Suryani 2019), it was found that halal tourism in frequency of products found by the auditors of the
Indonesia has grown to 7.3 percent in overall LPPOM MUI Banten.
tourism turnover. Thus, this requires special Research by (Pujiono et al., 2018) in the
attention to the community, this is due to the province of Central Java as an integral part of the
influence that occurred in the era of the industrial Indonesian state has great potential in the form of
revolution 4.0, as now there have been various halal Micro, Small and Medium Enterprises
aspects of life, one of which is the economy. With (MSMEs) in supporting development. As a
the theme of local culture, the Kubu Gadang region with a large Muslim population and has
Padang Panjang area has become one of the best- the largest and most diverse number of MSMEs,
selling and sharia-based tourist attractions in it turns out that halal MSMEs in Central Java
West Sumatra Province. The tour package have not been able to compete globally. This
consists of three types including culinary, research has the main objective to determine the
attractions and education for travelers. In this tour development strategy of halal MSMEs in Central
package which is packed with local customs and Java in facing global competition. The method
culture. Through interviews with tourism used is descriptive statistical analysis through
activists in the area, and direct observation in the structured questionnaires, in-depth interviews,
field, and as a result, various opportunities and focus group discussions (FGD) with key persons
challenges were found from this tourism (key persons) and analysis of strengths,
development model in Kubu Gadang Padang weaknesses, opportunities, and threats (SWOT).
Panjang, West Sumatra Province. The Based on the results of the SWOT analysis,
opportunities include increasing the community's strategies that can be developed to improve the
economic resources. Laiinya related the competitiveness of halal MSMEs in Central Java
challenge, namely the unification of the concept are increasing halal MSME certification,
of tourism, both among the community and by the increasing halal MSME HR qualifications, using
local government. modern and appropriate technology to meet halal
Opinion (Susihono et al., 2018) regarding MSME product standards, strengthening linkages
products that have been certified halal can with industry (downstreaming). ), diversify halal
circulate in various regions in Indonesia. UMKM products, Increase the role of religious
Currently, the process of applying for halal and educational institutions for literacy of halal
certification is served at LPPOM MUI. The raw UMKM products to the Muslim community,
materials used by producers are part of the increase the role of fintech for financing and
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The Potential of Halal …… (Hisam Ahyani, dkk.)
certification of halal UMKM products and their also a mainstay for improving the economy in
marketing, build synergies with related Lakbok District. In addition, there is the term
institutions for halal MSME product innovation, "Sadap Badeg" or coconut tree extract that grows
increase product branding Halal UMKM through well in the Lakbok District area. Basically, the
technology and information media, strengthen food manager puts forward the standard of their
fiqh studies to produce halal UMKM products. production which is based on Islamic law.
As stated by Ahmad Ali Khujazi, one of the Subjects that can cause problems or in this case
students of Sharia Economics, Bogor the author uses the term subhat is a standard raw
Agricultural University, in an article published on material for processing. For example, the fish
Suarajelata.com on April 24, 2020, it was used is fish that is dead and may seem rotten
explained that the strategy to support the halal (poor quality), or the use of ingredients such as
food industry in Indonesia is to collaborate preservatives that do not use BPPOM standards.
between stakeholders, coordination and synergy There is a tendency, when the price of raw
between banks. Indonesia (BI), the Government, materials increases, the quality of the product
and Sharia Financial Institutions (LKS), improve decreases because the owner does not want to
competitiveness, and also halal certification. The increase the price. While the contribution of halal
next thing is similar in terms of halal economic smelting to food in the wangon sub-district,
actors in Indonesia from various growing halal Banyumas district, is expected to increase the
sectors such as food and beverage, tourism, rating in market share, for example in the ciu
cosmetics, pharmaceuticals, media and recreation drink, which this ciu will be used as a hand
and will also become a separate brand in sanitizer to prevent the entry of the corona virus,
Indonesia (Vnews, 2020) in the State Islamic and make a high selling value and is expected to
Economy Report event. 2020/2021 in Jakarta. improve the standard of living. community of ciu
producers in Banyumas (Rempi, 2020) in
(Anugrah 2020) news.detik.com.
CONCLUSION
Based on the exploration of the potential for
halal food to the economy of the people in
Cilacap, Banyumas, and Ciamis Regencies, in the
era of the industrial revolution 4.0, the researcher
can conclude as follows:
That in three districts (Kab. Cilacap, Kab.
Ciamis, and Kab. Banyumas) which have the
Figure 14. State Islamic Economy Report potential for "halal food" to improve the economy
2020/2021 in Jakarta. for the local community. As a result, the potential
Source: https://www.vnews.click/ihlc- for halal food in the three districts is able to boost
launching-state-of-islamic-economy-report- the economy in the region, including a variety of
2020-2021/ Accessed 30 Januari 2021 foods that have been labeled halal and not labeled
halal. Among them from the cassava ingredients
So that Halal Food contributes to the that produce (Ciu, Tape, Kripik, Cimplung/
Community Economy of Kedungreja District, Kulub), from soybean ingredients (Tempe
Ciamis Regency in the Era of the Industrial Mendoan, and Sule), from coconut juice/ (legen
Revolution 4.0 can affect the economy of the in Javanese) can be used (Brown Sugar/ Javanese
Community of Kedungreja District, Cilacap Sugar and Mixed Apem). Regarding the
Regency, Central Java. Halal Food covers all challenges that exist in the community
food products in Lakbok District, Ciamis environment of Lakbok, Kedungreja, and
Regency, which is the focus of this research, Wangon Subdistricts related to Halal Food,
namely halal food products in the region. including people preferring cheaper products, a
Processed halal food products include ingredients complicated economy, young people (millennial)
from cassava (budin in Javanese), which can be who have changed times who prefer to leave
made into Kulub / Cimplung legit. Besides that, traditional food and move to another breathtaking
soybean ingredients can be used as food for into more modern food.
"Tempe Mendoan". In addition, banana chips are
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126
The Potential of Halal …… (Hisam Ahyani, dkk.)
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