DAFTAR ISI

Halaman
HALAMAN JUDUL.................................................................................. i
PERNYATAAN ORIGINALITAS DAN PUBLIKASI.......................... ii
LEMBAR PENGESAHAN....................................................................... iii
ABSTRAK.................................................................................................. iv
KATA PENGANTAR................................................................................ vi
DAFTAR ISI............................................................................................... viii
DAFTAR TABEL...................................................................................... xi
DAFTAR GAMBAR.................................................................................. x

BAB I PENDAHULUAN
1.1 Latar Belakang................................................................... 1
1.2 Rumusan Masalah.............................................................. 3
1.3 Batasan Masalah................................................................ 4
1.4 Tujuan Penelitian............................................................... 4
1.5 Manfaat Penelitian............................................................. 4
1.6 Metode Penelitian..............................................................6 – 11

BAB II TINJAUAN PUSTAKA

2.1 Rokok................................................................................. 6
2.1.1 Pengertian rokok....................................................... 6
2.1.2 Kandungan senyawa rokok....................................... 6
2.1.3 Pengaruh rokok terhadapat kesehatan manusia........ 8
2.1.4 Gambar seram pada kemasan rokok......................... 11
2.2 Komunikasi........................................................................ 13
2.2.1 Pengertian komunikasi.............................................. 13
2.2.2 Unsur-unsur komunikasi........................................... 15
2.2.3 Pesan......................................................................... 18
2.3 Daya Beli............................................................................ 20

viii
 2.3.1 Pengertian daya beli.................................................. 20
2.3.2 Faktor yang mempengaruhi daya beli....................... 21
2.3.3 Pengukur daya beli masyarakat................................. 22
2.3.4 Masalah dalam perhitungan daya beli....................... 23
2.3 Kejian penelitian sejenis.................................................... 23
2.3 Kerangka Penelitian........................................................... 21 – 21

BAB III METODOLOGI PENELITIAN

3.1 Objek Penelitian................................................................. 26
3.1.1 Populasi..................................................................... 27
3.1.2 Sampel....................................................................... 28
3.2 Data / Variabel yang Digunakan........................................ 27
3.2.1 Data yang Digunakan................................................ 27
3.2.2 Variabel yang Digunakan.......................................... 27
3.3 Metode Pengumpulan Data................................................ 29
3.3.1 Kuesioner.................................................................. 29
3.3.2 Studi Pustaka............................................................. 29
3.3.3 Studi Pustaka............................................................. 29
3.4 Alat Analisis Data.............................................................. 30
3.4.1 Uji Validitas.............................................................. 30
3.4.2 Uji Reliabilitas.......................................................... 30
3.4.3 Uji Asumsi Klasik..................................................... 31
3.4.3.1 Uji Normalitas.............................................. 31
3.4.3.2 Uji Heterokedastisitas................................... 31
3.4.3.3 Uji Multikolinieritas..................................... 32
3.4.3.4 Uji Autokolerasi........................................... 32
3.4.3.5 Regresi Linier Berganda............................... 32
3.4.4 Uji Hipotesis............................................................. 33
3.4.4.1 Uji Statistik T................................................ 33
3.4.4.2 Uji Statistik F................................................ 33

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 3.4.4.3 Uji Koefisien Determinasi (R2).................... 34

BAB IV PEMBAHASAN
4.1 Deskripsi Objek Penelitian................................................. 35
4.2 Analisis Deskripsi.............................................................. 36
4.2.1 Karakteristik Responden........................................... 36
4.2.2 Hasil Jawaban Responden......................................... 37
4.3 Analisis Kuantitatif............................................................ 44
4.3.1 Skala Likert............................................................... 44
4.3.2 Pengujian Validitas................................................... 45
4.3.3 Pengujian Reabilitas.................................................. 47
4.3.4 Pengujian Asusmsi Klasik........................................ 47
4.3.5 Pengujian Regresi Linier Berganda.......................... 52
4.3.6 Analisis Koefisien Determinasi (R2)......................... 53
4.4 Rangkuman Hasil Penelitian.............................................. 56

BAB V PENUTUP
5.1 Kesimpulan........................................................................ 59
5.2 Saran................................................................................... 59

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