DAFTAR ISI

Halaman

DAFTAR ISI.................................................................................................... i

DAFTAR TABEL........................................................................................... iii

DAFTAR GAMBAR...................................................................................... iv

BAB I PENDAHULUAN................................................................................ 1

1.1 Latar Belakang Masalah................................................................. 1

1.2 Rumusan Masalah........................................................................... 8
1.3 Tujuan Penelitian............................................................................ 8
1.4 Manfaat Penelitian.......................................................................... 9

BAB II TINJAUAN PUSTAKA.................................................................... 11

2.1 Kerangka Teoritis............................................................................ 11

2.1.1 Kewirausahaan ...................................................................... 11
2.1.2 Keputusan Pembelian............................................................. 12
2.1.3 Minat Beli (Purchase Intention)............................................. 17
2.1.4 Produk ................................................................................... 19
2.1.5 Kualitas Produk...................................................................... 21
2.1.6 Desain Produk........................................................................ 22
2.2 Hasil Penelitian Terdahulu.............................................................. 28
2.3 Kerangka Pemikiran........................................................................ 31
2.4 Model Penelitian............................................................................. 32
2.5 Hipotesis Penelitian........................................................................ 33

BAB III METODE PENELITIAN................................................................ 34

3.1 Pendekatan Penelitian..................................................................... 34

3.2 Jenis dan Sumber Data.................................................................... 34

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 3.3 Populasi dan Sampel....................................................................... 34
3.4 Teknik Penarikan Sampel............................................................... 35
3.5 Metode Pengumpulan data.............................................................. 36
3.6 Operasional Variabel Penelitian..................................................... 36
3.6.1 Variabel Dependen................................................................. 36
3.6.2 Variabel Independen.............................................................. 37
3.7 Metode Analisis.............................................................................. 38
3.7.1 Statistik Deskriptif................................................................. 38
3.7.2 Uji Kualitas Data.................................................................... 39
3.7.3 Uji Asumsi Klasik.................................................................. 40
3.7.4 Uji Hipotesis.......................................................................... 41

DAFTAR PUSTAKA...................................................................................... 45

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 DAFTAR TABEL

No Tabel. Judul Halaman

1.1 Data Jumlah Konsumen ALL Craftsuplly tahun 2017............................. 6

2.1 Penelitian Terdahulu................................................................................. 30

3.1 Ringkasan Definisi Operasional Variabel................................................. 38

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 DAFTAR GAMBAR

No. Gambar Judul Halaman

2.1 Model Penelitian....................................................................................... 33

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