Disetujui,
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DAFTAR ISI
H A L A M A N P E N G E S A H A N ............................................................i
D A F T A R I S I .............................................................................................i i
BAB I PENDAHULUAN
A . L a t a r B e l a k a n g U s a h a .......................................................1
B . V i s i d a n M i s i ..........................................................................2
C . T u j u a n .......................................................................................2
D . M a n f a a t ......................................................................................2
A . L o k a s i U s a h a ..........................................................................3
B . M e s i n d a n P e r a l a t a n ...........................................................3
C . B a h a n - b a h a n ............................................................................3
D . P r o s e s P r o d u k s i .....................................................................5
A . P e l u a n g d a n P a n g s a P a s a r ...............................................6
B . S t r a t e g i P r o d u k s i .................................................................6
C . S t r a t e g i P r o m o s i ...................................................................6
D . S t r a t e g i H a r g a ........................................................................7
A . B i a y a P r o d u k s i ......................................................................8
B . P r o y e k s i L a b a - R u g i ............................................................9
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