DAFTAR ISI

HALAMAN JUDUL .......................................................................................... i

BAB I. PENDAHULUAN
1.1 Latar Belakang Masalah ................................................................ 1
1.2 Identifikasi dan Perumusan Masalah.............................................. 7
1.2.1. Identifikasi Masalah ............................................................. 7
1.2.2. Perumusan Masalah.............................................................. 7
1.3 Tujuan dan Manfaat Penelitian ...................................................... 8
1.3.1. Tujuan Penelitian ................................................................. 8
1.3.2. Manfaat Penelitian ............................................................... 8

BAB II. LANDASAN TEORI

2.1. Kajian Teori ................................................................................. 9
2.2. Kajian Pustaka / Penelitian Terdahulu.......................................... 22
2.3. Kerangka Pikir............................................................................... 25
2.3.1 Saluran Distribusi ........................................... ...................... 25
2.3.2 Penjualan................................................................................ 25
2.4 Hipotesis......................................................................................... 27

BAB III. METODOLOGI PENELITIAN

3.1. Objek Penelitian............................................................................. 28
3.2. Metode Penelitian.......................................................................... 28
3.3. Metode dan Teknik Pengumpulan Data ........................................ 28
3.3.1. Metode Pengumpulan Data ................................................. 28
3.3.2. Teknik Pengumpulan Data .................................................. 29
3.3.3. Definisi Operasional Variabel ............................................. 30
3.4. Teknik Sampel/Populasi................................................................ 30
3.5. Metode Analisis ............................................................................ 31
3.5.1. Analisis Kualitatif ............................................................... 31
3.5.2. Uji Validitas dan Reliabilitas .............................................. 31
3.5.3. Analisis Kuantitatif.............................................................. 33

DAFTAR PUSTAKA