DAFTAR ISI

BAB I PENDAHULUAN......................................................................................................1
1.1. Latar Belakang Masalah........................................................................................1
1.2. Rumusan Masalah.................................................................................................3
1.3. Tujuan Penelitian...................................................................................................3
1.4. Manfaat Penelitian ................................................................................................3

BAB II KAJIAN PUSTAKA..................................................................................................5

2.1 LANDASAN TEORI...................................................................................................5
2.1.1 Pengertian Perilaku Konsumen.....................................................................5
2.1.2 Ruang Lingkup Perilaku Konsumen.............................................................5
2.1.3 Faktor – Faktor Yang Mempengaruhi............................................................6
BAB III METODE PENELITIAN........................................................................................9
3.1 Lokasi Penelitian...................................................................................................9
3.2 Waktu Penelitian....................................................................................................9
3.3 Bentuk Penelitian...................................................................................................9
3.4 Teknik pengumpulan Data.....................................................................................9
3.5 Wawancara (interview)...................................................................................9
3.6 Dialog wawancara........................................................................................10
BAB IV PENUTUPAN.........................................................................................................19
4.1 KESIMPULAN......................................................................................................19
4.2 SARAN..................................................................................................................19
DAFTAR PUSTAKA............................................................................................................20