DAFTAR ISI

BAB I PENDAHULUAN.........................................................................................................1

1.1 Latar Belakang Masalah............................................................1

1.2 Rumusan Masalah......................................................................1

BAB II PEMBAHASAN ..........................................................................................................2

2.1 Pengertian Promosi....................................................................2

2.2 Periklanan..................................................................................2

2.3 Personal Seeling.........................................................................8

2.4 Promosi Penjualan.....................................................................8

2.5 Hubungan Masyarakat.............................................................10

2.6 Publisitas..................................................................................11

BAB III PENUTUP ........................................................................................................13

Kesimpulan....................................................................................13

DAFTAR PUSTAKA ........................................................................................................14