DESIGN AND BRAND GUIDELINES

LOKASI : OUTLET SENTOSA, SAMARINDA

2023
COLOr gUIDELINEs
COLOR GUIDELINES
COLOR PALLETE

031 Light Red 047 Orange Red 035 Pastel Orange

Nippon Paint Nippon Paint Nippon Paint

020 Golden Yellow 021 Yellow 010 White

Nippon Paint Nippon Paint Nippon Paint

| 2023 Architecture Design Guidelines

LOGO & accessories
CONFIGURATION
LOGOTYPE CONFIGURATION
KONFIGURASI LOGO UTAMA

Logotype atau signage utama pada outlet harus selalu dikonfigurasi

dalam arah horisontal.
Logogram yang berbentuk gelas harus ditempatkan di sisi kanan
logotype dengan pengukuran seperti dijelaskan di atas.

| 2023 Architecture Design Guidelines

 BACKDROP PLANG NAMA
KONFIGURASI BACKDROP PLANG NAMA
280 cm

BACKDROP PLANG NAMA

STANDAR UTAMA UNTUK BAGIAN BELAKANG PLANG NAMA
ADALAH MENGGUNAKAN SPESIFIKASI SEBAGAI BERIKUT :

STANDAR UTAMA :
BAHAN UTAMA : RANGKA BESI HOLO
FINISHING UTAMA : ACP PUTIH

STANDAR OPSIONAL (FRENCHISE)

BAHAN : RANGKA BESI HOLO, PENUTUP PLYWOOD/GRC
FINISHING : CAT PUTIH

| 2023 Architecture Design Guidelines

LOGOTYPE CONFIGURATION
KONFIGURASI LOGO UTAMA

| 2023 Architecture Design Guidelines

LOGOTYPE CONFIGURATION
KONFIGURASI LOGO PENUNJANG

Logotype "Selalu" pada outlet harus selalu dikonfigurasi dalam arah

horisontal.
Logotype "Rumah Ke ..." disesuaikan dengan urutan angka outlet Selalu
yang lahir, ditempatkan di sisi bawah logotype "Selalu" dengan
pengukuran seperti dijelaskan di atas.

| 2023 Architecture Design Guidelines

LOGOGRAM CONFIGURATION
KONFIGURASI LOGO PENUNJANG

Logogram daun ditempatkan atau ditempel di sisi kanan bawah outlet

dengan pengukuran seperti dijelaskan di atas.

| 2023 Architecture Design Guidelines

LOGOGRAM CONFIGURATION
KONFIGURASI LOGO PENUNJANG

| 2023 Architecture Design Guidelines

CCTV
SISTEM KEAMANAN

| 2023 Architecture Design Guidelines

standing neon box
 STANDING NEON BOX

TAMPAK SAMPING TAMPAK DEPAN - DETAIL STANDING

BELAKANG NEON BOX
scale : NTS

| 2023 Architecture Design Guidelines

layout configuration
LAYOUT CONFIGURATION
OUTLET SENTOSA
6
6 4
3
5 3
LAYOUT
1 : ORDER AREA 7 +0.00 7
2 : TAKE ORDER AREA 8
3 : AREA MASAK 9
4 : SINK WASTAFEL
POSISI ROLLING DOOR
5 : BAR TEH
-0.20
6 : BAR KOPI SUSU DLL PINTU TAMBAHAN

7 : FREEZER
LANTAI TAMBAHAN +27CM
8 : SHOW CASE
9 : BAR ICE CREAM
1 2

*Letak pintu dan jendela menyesuaikan eksisting,

alternatif pintu dijelaskan pada gambar detail.

| 2023 Architecture Design Guidelines

facade configuration
FACADE DESIGN
AREA TRANSAKSI
1,20 m

1,05 m

0,08 m 0,08 m

0,25 m
0,24
0,45 0,25 m

0,50 m
0,59

0,84 m

1,65 m 1,85 m

0,25 m

0,60 m
0,60 m

0,60 m

0,80 m

| 2023 Architecture Design Guidelines

FACADE DESIGN
SECONDARY SKIN / TAMPILAN SISI SAMPING

SECONDARY FACADE
MAT : ACP
FINISHING : GLODSY WARNA ORANGE
RANGKA : BAJA RINGAN

TAMPAK DEPAN

| 2023 Architecture Design Guidelines

FACADE DESIGN
SECONDARY SKIN / TAMPILAN SISI SAMPING

SECONDARY FACADE
MAT : ACP
FINISHING : GLODSY WARNA ORANGE
RANGKA : BAJA RINGAN

TAMPAK SAMPING
scale : NTS

| 2023 Architecture Design Guidelines

FACADE DESIGN
SECONDARY SKIN / TAMPILAN SISI SAMPING

SECONDARY FACADE
MAT : ACP
FINISHING : GLODSY WARNA ORANGE
RANGKA : BAJA RINGAN

TAMPAK SAMPING
scale : NTS

| 2023 Architecture Design Guidelines

section detail
 SECTION DETAIL
POTONGAN GAMBAR KERJA
OUTLET SENTOSA
DINDING EKSISTING

DINDING EKSISTING

RAK DINDING
MAT : KAYU PLYWOOD 9MM
FINISHING : HPL / CAT ORANGE

LAPISAN DINDING BASAH

MAT : KERAMIK 20CMX20CM / 40CMX40CM
FINISHING : GLOSSY

MEJA BAR ICE CREAM FREEZER

A A

KEYPLAN POTONGAN A-A

| 2023 Architecture Design Guidelines

 SECTION DETAIL
POTONGAN GAMBAR KERJA
OUTLET SENTOSA LOGOTYPE SELALU TEH
MAT : AKRILIK/CUSTOM
FINISHING : CAT ORANGE
RANGKA : BAJA RINGAN
KANOPI EKSISTING

DINDING & PINTU ROLLING

AKSESORIS FASAD DOOR EKSISTING
MAT : AKRILIK
FINISHING : STICKER/CAT MOTIF

RAK DINDING
MAT : KAYU PLYWOOD 9MM
FINISHING : HPL / CAT ORANGE
MEJA RESEPSIONIS
B

MAT : KAYU PLYWOOD

FINISHING : HPL WARNA ORANGE
MEJA 2,56m
MAT : KAYU PLYWOOD
TIANG KANOPI FINISHING : HPL WARNA ORANGE
EKSISTING

MEJA KOMPOR MEJA WASTAFEL

MAT : KAYU MAT : KAYU
FINISHING : HPL PUTIH FINISHING : HPL PUTIH

POTONGAN B-B
B

KEYPLAN

| 2023 Architecture Design Guidelines

 SECTION DETAIL
POTONGAN GAMBAR KERJA
OUTLET SENTOSA

DINDING EKSISTING DINDING EKSISTING

DINDING EKSISTING

ROLLING DOOR EKSISTING

C C
MEJA

KEYPLAN POTONGAN C-C

| 2023 Architecture Design Guidelines

SECTION DETAIL
POTONGAN GAMBAR KERJA
OUTLET SENTOSA

BUKAAN MEJA
MAT : KAYU PLYWOOD
RANGKA : HPL

ENGSEL BUKA ATAS BAWAH

ENGSEL BUKA DEPAN

BELAKANG

BUKAAN PINTU
MAT : KAYU PLYWOOD
RANGKA : HPL

DETAIL PINTU
ALTERNATIF
KEYPLAN

| 2023 Architecture Design Guidelines

SECTION DETAIL
POTONGAN GAMBAR KERJA
OUTLET SENTOSA

MAT : KAYU PLYWOOD

RANGKA : HPL

DETAIL MEJA
KEYPLAN RESEPSIONIS

| 2023 Architecture Design Guidelines

SECTION DETAIL
POTONGAN GAMBAR KERJA
OUTLET SENTOSA

75CM X 200CM
MAT : KAYU PLYWOOD

PENAMPBAHAN
KEYPLAN PINTU

| 2023 Architecture Design Guidelines

MATERIAL
BAHAN PENUTUP DINDING/PARTISI

| 2023 Architecture Design Guidelines

MATERIAL
KERAMIK DINDING

| 2023 Architecture Design Guidelines

MATERIAL
ENGSEL

| 2023 Architecture Design Guidelines

LIGHTING
JENIS LAMPU

| 2023 Architecture Design Guidelines

kitchen detail
KITCHEN DETAIL
POTONGAN GAMBAR KERJA
RAK DINDING 1,65 m

2,00 m 2,85 m
2,00

1,95 m
1,70

1,65 m

1,35 m
3D PERSPEKTIF
scale : NTS

TAMPAK ATAS
scale : NTS

KEYPLAN

| 2023 Architecture Design Guidelines

 KITCHEN DETAIL
POTONGAN GAMBAR KERJA
RAK DINDING

1,65 m
2,00 m

0,85m 0,85m

A-A
scale : NTS 1,35 m
B

B-B
scale : NTS

A A
B

KEYPLAN

| 2023 Architecture Design Guidelines

KITCHEN DETAIL
POTONGAN GAMBAR KERJA
MEJA BAR KOPI, SUSU , TEH DLL

0,50 m

3D PERSPEKTIF
scale : NTS
KEYPLAN

| 2023 Architecture Design Guidelines

 KITCHEN DETAIL
POTONGAN GAMBAR KERJA
MEJA BAR KOPI, SUSU , TEH DLL
A

B B
TAMPAK ATAS
scale : NTS
A

KEYPLAN

| 2023 Architecture Design Guidelines

 KITCHEN DETAIL
POTONGAN GAMBAR KERJA
MEJA BAR KOPI, SUSU , TEH DLL
A

B-B
scale : NTS

B B
A

KEYPLAN

| 2023 Architecture Design Guidelines

 KITCHEN DETAIL
POTONGAN GAMBAR KERJA
MEJA BAR KOPI, SUSU , TEH DLL
A

C-C
scale : NTS
B B
A

KEYPLAN

| 2023 Architecture Design Guidelines

| 2023 Architecture Design Guidelines
| 2023 Architecture Design Guidelines
| 2023 Architecture Design Guidelines
KITCHEN DETAIL
POTONGAN GAMBAR KERJA
MEJA KOMPOR

3D PERSPEKTIF TAMPAK ATAS

scale : NTS
scale : NTS

KEYPLAN

| 2023 Architecture Design Guidelines

KITCHEN DETAIL
POTONGAN GAMBAR KERJA
MEJA KOMPOR

A-A
A

scale : NTS
KEYPLAN

| 2023 Architecture Design Guidelines

KITCHEN DETAIL
POTONGAN GAMBAR KERJA
MEJA KOMPOR

0,25 m

0,80 m

B B

B-B
scale : NTS
KEYPLAN

| 2023 Architecture Design Guidelines

KITCHEN DETAIL
POTONGAN GAMBAR KERJA
BAR ICE CREAM

3D PERSPEKTIF TAMPAK ATAS

scale : NTS
scale : NTS

KEYPLAN

| 2023 Architecture Design Guidelines

KITCHEN DETAIL
POTONGAN GAMBAR KERJA
BAR ICE CREAM

0,25 m

0,80 m
A

A-A
A

scale : NTS
KEYPLAN

| 2023 Architecture Design Guidelines

 KITCHEN DETAIL
POTONGAN GAMBAR KERJA
BAR ICE CREAM

0,80 m
0,75 m

B B

B-B
scale : NTS
KEYPLAN

| 2023 Architecture Design Guidelines

3d perspective
 TAMPAK DEPAN
| 2023 Architecture Design Guidelines
 TAMPAK KANAN
| 2023 Architecture Design Guidelines
 TAMPAK KIRI
| 2023 Architecture Design Guidelines