PSIKOLOGI KOGNITIF
4. Case studies
Characterization
Intensive study of a single individual
Advantages
Richly detailed information about individuals,
including information about historical and
current contexts
Very good for theory development
Disadvantages
Small sample; questionable generalization to
other cases
Research Methods in Cognitive
Psychology
5. Naturalistic observation
Characterization
Observing real-life situations, as in classrooms,
work settings, or homes
Advantages
High ecological validity
Disadvantages
Lack of experimental control
Research Methods in Cognitive
Psychology
6. Computer Simulations and Artificial
Intelligence
Characterization
Simulation: Attempt to make computers simulate
human cognitive performance
AI: Attempt to make computers demonstrate
intelligent cognitive performance (regardless of
its resemblance to human cognitive processing)
Advantages
Clear testing of theoretical models and
predictions
Disadvantages
Limits of hardware and software
Key Themes in Cognitive
Psychology