Digital Marketing

Foundamental
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Def Mardin
Digital Marketing
What is digital marketing?
Digital marketing can be described as actively promoting products and services
using digital distribution channels as an alternative to the more traditional
mediums such as television, print and radio
Prinsip Digital Marketing
1. Produk yang cocok
2. Funnel yang tepat
3. Konten berkualitas terus menerus
4. Datangkan Traffic
(Dave Chaffey)
6 Main Types of
Digital Communication Channels

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Landing page
 Search Marketing

Search engines have four main functions:

• They crawl the Web (via spiders).
• They index the Web documents and pages they find.
• Search engines process user queries.
• Finally, they return ranked results from the index.

Search engine optimization can be broken down into five main areas:
• A search engine friendly web site structure
• A well researched list of key phrases
• Content optimized to target those key phrases
• Link popularity
• Emerging trends
 On Page SEO Optimization
 Optimasi Title dan Meta Title
Title adalah judul yang tampil di halaman website anda, sedangkan meta title adalah judul yang
tampil dihalaman pencarian Google

Penulisan metaTitle yang baik dan menarik akan

menjadi daya tarik bagi netizan untuk
mengunjungi website, dan akan meningkatkan
trafik kunjungan.
 Optimasi Meta Description On Page Optimazation
Meta Description adalah garis besar dari isi halaman situs. Meta description juga tampil di
halaman mesin pencari, jika anda tidak membuat meta description maka google akan
menampilkan secara acak isi konten anda untuk dijadikan deskripsi dan ditampailkan
dihalaman pencarian

Selain berguna untuk mesin pencari, meta description juga sangat berguna untuk user, terkadang walau
situs anda hanya berada diperingkat 3 atau 5 google tidak menutup kemungkinan situ anda yang
dikunjungi lebih dulu karena memiliki meta description yang menarik.
 Optimasi URL
URL singkatan dari Uniform Resource Locator yaitu rangkaian karakter yang digunakan untuk
menunjukan suatu alamat dokumen dan gambar di Internet ( Sumber : Wikipedia)
URL juga tampil di halaman mesin pencari seperti tittle dan deskripsi :
Online PR
 Online Partnership

 Affiliate Programs : also called an associate program, is a marketing strategy that

allows other Web sites to link to yours and earn money from you for sales they
generate
 Affiliate Types :
 Commission Based (eg: www.amazon.com)
 Flat-Fee Based (eg.: www.paypal.com)
 Click-through Based (eg.: www.overture.com)
 Banner-impression Based (eg: www.doubleclick.com)

Affiliate Networks : the gateway between merchant

and affiliates.
 Interactive ads
Interactive advertising is a great way for marketers to really engage with consumers directly.
Interactive marketing as a whole and interactive ads are a great way for brands to tell stories,
enhance word of mouth, and get personal in ways that they just haven't been able to do before.
 Opt in email (email marketing)
Opt-in email is a term used when someone is given the option to receive email. Typically, this is some
sort of mailing list, newsletter, or advertising. Without obtaining permission before sending email, the
email is unsolicited bulk email, better known as spam.

6 Types Of Email Marketing

1. Email Newsletter
2. Digest
3. Dedicated Email
4. Lead Nurturing
5. Sponsorship Email
6. Transaction Email

9 Email Marketing Metrci

1. Bouce Rate
2. Delivery Rate
3. List Growth Rate
4. CTR (Click-through rate)
5. Email Sharing
6. Convertion Rate
7. Revenue Per Sent
8. Open Rate
9. Unsubscribe Rate
 Sosial Marketing/Viral Marketing
Bookmarking and Aggregating- Sharing things you like
• Del.icio.us
• www.digg.com
• www.stumbleupon.com
• www.technorati.com
Content Sharing – Create and Share
• Photo Sharing – www.flicker.com
• Video Sharing – www.youtube.com
• Knowledge Sharing – the Wiki

Connecting – Social Networking

• www.facebook.com
• www.myspace.com
• www.orkut.com
• www.twitter.com
• www.instagram
 FaceBook Ads

Facebook Ads
1. Marketing Homepage FB
2. Marketing Instagram
3. Marketing di Messenger

Jenis Facebook Ads

1. Promosikan Postingan
2. Promosikan Postingan Instagram
3. Promosikan Halaman Anda
4. Dapatkan Lebih Banyak Pengunjung
Web
5. Dapatkan lebih banyak prospek
 Twitter Ads

What makes a good Tweet

1. Optimal Tweet Length 280,
2. Call to Action
3. Picture have a clear image with a strong point
of focus
Succes on Twitter
4. Make Picture related to the tweet copy
1. Content
5. Optimal Photo size is in a 2:1 Aspect Ration
2. Timing
6. Upload & distribute Video On Twitter
3. Paid Amplification
7. video uploads of up to 10minutes in length,
try and keep your video lengths to 3 minutes
and less
Promotion Type
8. Video Format .mov and .mp4 Files
4. Promoted Trend
5. Promoted Account
Content Frame Work
6. Promoted Tweet
9. Everyday
10. Campaign
11. Unpredictable
12. Lve
 Mobile Marketing
Mobile Marketing is a set of practices that enables organizations to communicate and engage
with their audience in an interactive and relevant manner through any mobile device or
network

Shoping / Market Place

Shoping MarketPlace

Target : Transaction , Traffic

Revenue :
Shoping
Sales, Ads, Jasa Antar, Escrow
MarketPlace
Ads , Jasa Antar, Gold Merchant, Escrow,

Focus Strategy
Sales Promotion , Session, Screen View
Prinsip Digital Marketing
1. Produk yang cocok
2. Funnel yang tepat
3. Konten berkualitas terus
menerus
4. Datangkan Traffic SEBANYAK
BANYAKNYA

TANTANGAN
E-mail filters to block spam
 Digital video recorders (DVRs)
to skip commercials
 Caller ID to screen
telemarketers
 Recycling direct mail pieces
without opening them
RACE FrameWork

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RACE FrameWork

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RACE FrameWork KPI

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SOSTAC Frame Work

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RACE & SOSTAC

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Evaluation
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TERIMA KASIH