2023
Agenda
My Curriculum Vitae, Kompetensi, Achievement,Worcks
Experience Curiculum Vite,Copetensi,
MAIN AGENDA
Demografi Sumatera
RAKERNAS GABUNGAN
Utara
Juara 1 Kompetisi Penjualan Produk Darya Varia Blood Care Tahun 2010
Kontak Juara 1 Penjualan Produk Buyer Tahun 2009
Pemenang Jalan Jalan Ke Thailand Produk Kopy LT Tahun 2015
Runner Up Salesmen KFTD Medan 2017
The Best ASM Pematang Siantar 2018
===========================================
• 0812-6329759
Pelatihan Dasar Penjualan & Distribusi 2015
Diklat Managemen Dasar 2017 Batam
Professional Skill Academy Tahun 2018
• denyalfarisy@gmail.com
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Deny Apriansyah Salesmen KFTD 2008 - 2017
Tebing Tinggi 26 April 1984 PGS SPV KFTD Medan (2017 – 2018)
Area Sales Manager ( 2018 -2021 )
1 Salesmen Exclusive
Area Manager Kosmetik 2022 Sekarang
• PT Yakult Indonesia Persada ( Februari 2008 - Juli 2008 )
2 Salesmen ===========================================
• PT Kimia Farma Trading & Distribution Medan ( 2008 – 2017)
NO BULAN TARGET 2022 REALISASI 2022 % +/- LAST YEAR 2021 Growt
1 Januari 141.431.546 117.751.930 86% - 23.679.616 15.228.045 673,26
2 Februari 141.074.279 204.341.221 135% 63.266.942 105.425.501 93,83
3 Maret 267.743.156 299.755.465 112% 32.012.309 262.250.058 14,30
4 April 258.718.170 195.474.331 86% - 63.243.839 108.204.076 80,65
5 Mei 322.129.708 176.419.493 57% - 145.710.215 122.953.109 43,49
6 Juni 337.248.813 658.054.931 197% 320.806.118 203.113.492 223,98
7 Juli 375.526.366 508.916.029 136% 133.389.663 148.777.697 242,06
8 Agustus 440.545.169 413.384.902 94% - 27.160.267 207.869.128 98,87
9 September 441.225.859 445.196.246 101% 3.970.387 153.029.904 190,92
10 Oktober 338.888.496 321.743.547 95% - 17.144.949 194.751.514 65,21
11 November 341.589.545 330.690.323 97% - 10.899.222 64.158.050 415,43
12 Desember 337.248.813 456.183.863 135% 118.935.050 585.557.584 - 22,09
Grand Total 3.743.369.920 4.127.912.281 110% 384.542.361 2.171.318.158 90,11
Kontribusi OTR Perchanel Kosmetik 2022
NO CHANEL Tahun 2022 Cont OTR Cont Tahun 2021 Cont OTR Cont Grand Total
1 Apotek 64.598.179 2% 139 48% 61.937.085 3% 168 44% 126.535.264
2 Klinik 173.032 0% 3 1% 105.306 0% 1 0% 278.338
3 Modern Market 865.388.926 21% 31 11% 961.378.932 44% 39 10% 1.826.767.858
4 PBF 133.545.635 3% 4 1% 170.724.570 8% 4 1% 304.270.205
5 Rumah Sakit Swasta 851.705 0% 2 1% 14.783 0% 1 0% 866.488
6 Specialities 1.298.513.879 31% 53 18% 238.224.681 11% 66 17% 1.536.738.560
7 Toko Obat 123.038.071 3% 11 4% 39.175.749 2% 13 3% 162.213.820
8 Traditional Market 616.401.701 15% 20 7% 241.309.291 11% 58 15% 857.710.992
9 Marketing 644.377.285 16% 1 0% 119.945.513 6% 1 0% 764.322.798
10 KFA 381.023.868 9% 25 9% 337.964.539 16% 28 7% 718.988.407
11 Koperasi 0% 0% 537.709 0% - 0% 537.709
Grand Total 4.127.912.281 100% 289 100% 2.171.318.158 100% 379 100% 6.299.230.439
30 Outlet Pareto Kosmetik Medan 2022
No Name Ship to Tahun 2021 Tahun 2022 Growth
1 PT. KIMIA FARMA, TBK 119.945.513 644.377.285 437,23
2 CV. AMAZE GLOBALINDO 703.144.165 #DIV/0!
3 DC INDOMARET MEDAN 308.187.881 303.651.807 - 1,47
4 DC ALFAMIDI MEDAN 288.580.048 264.445.475 - 8,36
5 TOKO AYEN 380.293.930 #DIV/0!
6 TOKO AGUNG 131.635.434 118.558.144 - 9,93
7 APOTEK KIMIA FARMA NO. 27 49.115.938 187.465.141 281,68
8 CV. MITRA ABADI 127.711.196 104.799.851 - 17,94
9 TOKO KOSMETIK ACIN 32.168.640 184.705.006 474,18
10 DC ALFAMART MEDAN 80.206.681 130.694.205 62,95
11 TOKO KOSMETIK WN (PADANG BULAN) 95.987.725 99.217.878 3,37
12 TOKO KOSMETIK KIM 58.919.387 127.177.357 115,85
13 TOKO GUNAWAN 77.573.239 94.805.134 22,21
14 PT. GLOBAL MITRA PRIMA 113.408.625 29.610.020 - 73,89
15 METRO SWALAYAN 34.256.740 50.013.317 46,00
16 TOKO KOSMETIK JAYA 6.568 79.212.019 1.205.929,52
17 PT. MEGAH TETAP SAKTI 22.302.110 55.574.908 149,19
18 PT. METRO ARTHA PRAKARSA 17.155.469 39.782.942 131,90
19 TRANS MART MEDAN FAIR 28.873.786 18.506.103 - 35,91
20 TOKO KOSMETIK RITA 1.310.043 36.329.857 2.673,18
21 REFA SWALAYAN 27.735.839 8.340.866 - 69,93
22 PT.KIMIA FARMA APOTEK / 39 35.501.245 - 100,00
23 APOTEK KIMIA FARMA HM. JONI 15.439.455 16.349.627 5,90
24 PT. KIMIA FARMA APOTEK/ KF MARELAN 14.192.790 14.303.533 0,78
25 APOTEK KIMIA FARMA (SISINGAMANGARAJA) 18.092.644 10.030.000 - 44,56
26 PT. BINA CATUR MARGA 17.858.366 8.577.765 - 51,97
27 PT.KIMIA FARMA APOTEK / 41 KJ 17.774.860 7.185.601 - 59,57
28 APOTEK KIMIA FARMA M.ZEIN HAMID 16.791.216 7.495.273 - 55,36
29 APOTEK KIMIA FARMA SETIA BUDI 2 10.779.438 13.292.519 23,31
30 APOTEK KIMIA FARMA TEMBUNG 13.227.495 9.635.826 - 27,15
Grand Total 1.058.024.929 3.747.575.554 254,20
30 Produk Pareto Kosmetik Medan 2022
No Text Material Tahun 2021 Tahun 2022 Growth
1 MARCKS BEDAK CREME 566.573.547 984.128.180 73,70
2 MARCKS BEDAK ROSE 177.218.819 439.316.010 147,89
3 MARCKS BEDAK PUTIH 164.871.204 294.094.687 78,38
4 MARCKS BEDAK Natural Beige 40gr (New) 93.676.013 344.431.728 267,68
5 MARCKS BEDAK INVISIBLE 40gr (New) 87.931.857 257.141.417 192,43
6 MARCKS' TEENS CP CREME 42.864.194 179.757.723 319,37
7 MARCKS' TEENS CP NATURAL BEIGE 32.083.251 150.027.594 367,62
8 MARCKS' TEENS CP PINK 22.893.664 126.386.703 452,06
9 MARCKS BEDAK Natural Beige 20 gr (New) 91.704.933 52.080.263 - 43,21
10 VENUS FLAWLESS MATTE CUSHION NO. 2 46.772.176 83.407.720 78,33
11 VENUS FLAWLESS MATTE CUSHION NO. 1 46.213.464 80.300.664 73,76
12 VENUS FLAWLESS MATTE CUSHION NO. 3 45.814.384 56.652.779 23,66
13 MARCKS' TEENS CP INVISIBLE 16.883.688 59.302.831 251,24
14 SACHET MARCKS' CRÈME 20GR 12.098.163 63.105.204 421,61
15 SACHET MARCKS' INVISIBLE 20GR 4.794.604 70.150.003 1.363,10
16 MARCKS' MOISTURIZER 30gr 33.599.233 38.805.895 15,50
17 SACHET MARCKS' PUTIH 20GR 5.556.485 62.825.475 1.030,67
18 MARCKS BEDAK CREME 20gr 18.193.489 47.087.122 158,81
19 SACHET MARCKS' NATURAL BEIGE 20GR 5.510.514 59.749.983 984,29
20 SACHET MARCKS' ROSE 20GR 6.219.848 48.774.321 684,17
21 MARCKS BEDAK PINK 20gr 20.807.820 26.361.318 26,69
22 VENUS FLAWLESS MATTE CUSHION NO. 4 32.804.376 14.232.233 - 56,61
23 MARCKS' BREATHABLE POWDER IVORY 8.128.302 33.883.240 316,86
24 VENUS SOFT MATTE LIPCREAM NO.6 39.833.716 1.602.388 - 95,98
25 VENUS FACIAL WASH 50ml 24.564.733 14.849.286 - 39,55
26 MARCKS' BREATHABLE POWDER ROSE PINK 12.092.256 26.352.568 117,93
27 VENUS SOFTMATTE LIPCREAM 12 4.164.628 30.339.058 628,49
28 VENUS CLEANS MILK NORMAL 100 32.663.885 - 100,00
29 MARCKS BEDAK INVISIBLE 20gr (New) 13.341.959 18.989.093 42,33
30 MARCKS BEDAK WHITE 20gr 33.078 32.273.204 97.466,98
Grand Total 1.709.908.283 3.696.408.690 116,18
Objective Sales Brands Marcks
Produk Fokus
Marcks Clasik,Aktive,BSP Marcks Clasik,Aktive,BSP Marcks Clasik,Aktive,BSP,CC Cake Marcks Clasik,Aktive,BSP,CC Cake Marcks Clasik,Aktive,Breathable
Sales Activity
Loyalty
Marketing Activity
Marketing Activity Marcks Group
No Channel Time Line Bentuk Activity Sasaran Product Fokus Estiimasi Omset Biaya Ratio
1 Traditional Market Februari -Juni Shopblind /Spanduk 25 Outlet Marck Aktive 20 gr 10.000.000 7.080.000 71%
2 Spesialisties Maret - Juni Plang Toko 3 Outlet Marcks Breathable 20.000.000 9.000.000 45%
3 Modren Trade Independen Juni - Agustus Branding Solving 2 Outlet Marcks Breathable dan CC Cake 10.000.000 5.000.000 50%
4 Apotek Juli - Desember Branding Soblind 20 Outlet Marcks Breatabhel 10.000.000 1.500.000 15%
5 Spesialisties Februari -Desember Instore Promo/Bundling Gimik 50 Outlet Marcks Clasik,Aktive, Breathable dan CC Cake 10.000.000 1.000.000 10%
6 Traditional Market Februari -Desember Instore Promo 20 Outlet Marcks Clasik,Aktive, Breathable dan CC Cake 10.000.000 1.000.000 10%
7 Apotek Februari -Desember Instore Promo 10 Outlet Marcks Clasik,Aktive, Breathable dan CC Cake 10.000.000 1.000.000 10%
8 Modren Trade Independen Februari -Desember Instore Promo/Rafaksi 5 Outlet Marcks Clasik,Aktive, Breathable dan CC Cake 60.000.000 1.000.000 2%
140.000.000 26.580.000 19%
No Target Event Time Line Jumlah Kegiatan Produk Kosmetik Jenis Kegiatan TOOLS
1 ARISAN,PKK Maret - Desember 2 X dalam 1 Bulan Marcks Clasik 40 gr All Varian OPEN BOOTH/DIRECT SELLING Minimal 50 Peserta GIMIK
2 Radio Lokal Medan April - Agustus 2 X dalam 1 Tahun Tips Skinimalism Marcks Aktive 20 gr Spot Iklan,Talk show,Adlips GIMIK
3 Car Free Day Februari - Desember 2 X dalam 1 Bulan Marcks Clasik,Aktive,CC Cake Breatable OPEN BOOTH/DIRECT SELLING GIMIK
4 Pusat Pasar/Marked Day Februari - Desember 2 X dalam 1 Bulan Marcks Clasik,Aktive,CC Cake Breatable DIRECT SELLING GIMIK
5 Event Talk Show Maret - November 6 X dalam 1 Tahun Tips Skinimalism /Marcks Aktive 20 gr Sharing Produk 500 Peserta GIMIK
Target OTR Brand Marcks Teen Group Target Brand Marcks Teens Per Chanel / AM /MR
NO CHANEL Tahun 2022 OTR Target 2023 Otr OWNERSHIP
KFTD Cabang CHANNEL BRAND Grand Total
1 Apotek 9.408.697 43 88.007.014 501 AM MR
Medan Apotek + Toko Obat TEENS 117.342.685 117.342.685
2 Modern Market ( MTI ) 82.285.256 17 113.967.756 49
Medan Grosir TEENS 430.964.172 430.964.172
3 PBF 14.175.985 1 582.901.173 7
Medan Modern Market MTI TEENS 113.967.756 113.967.756
4 Specialities 297.251.841 45 440.632.036 86 Medan PBF TEENS 151.937.001 151.937.001
5 Toko Obat 17.709.969 6 29.335.671 45 Medan Specialities TEENS 440.632.036 440.632.036
6 Traditional Market 69.554.961 9 340.306.800 71 Medan Traditional Market TEENS 340.306.800 340.306.800
Grand Total 490.386.709 121 1.595.150.450 759 Grand Total 696.868.930 898.281.522 1.595.150.451
Breakdown Target Perbulan
No BULAN Target
1 JANUARY 82.163.200
2 FEBRUARY 126.671.965
3 MARCH 133.515.853
4 APRIL 154.057.958
5 MAY 179.736.895
6 JUNE 179.736.895
7 JULY 145.588.557
8 AUGUST 146.199.151
9 SEPTEMBER 125.309.851
10 OCTOBER 101.771.764
11 NOVEMBER 100.812.025
12 DECEMBER 87.232.166
Grand Total 1.562.796.280
Chanel Brands Marcks Teens
Target 1.5 M
PBF/Grosir Modern Market Apotek & Toko Obat Spesialisties Tradisional market
Target : 550.547.002 Target : 113.967.756 Target : 117.342.685 Target : 440.632..036 Target : 340.306.800
• Sales Program • Sales Program • Sales Program • Sales Program • Sales Program
• Reward /Insentif • Listing New Produk • Cash Back • Cashback • Cashback
• Program BB • Cut Price • Bundling • Bundling gimmick • Bundling gimmick
• PTD Max 5% • Marketing Plan • Program Coverage • Paket hampers • Paket hampers
• Kolaborasi dengan : IG • Marketing Plan • Insentif / reward • Insentif / reward
• Marketing Plan live , give away) • Branding Shelftaker • Program Covarage • Program Covarage
• Gimik • Branding Shelftaker /Wobbler di selected • BB • BB
• Loyalty Program /Wobbler di selected outlet • Marketing Plan • Marketing Plan
outlet • Instore promo • Branding Shelftaker • Bundling gimik
• Plang Toko MTI Lokal • Branding end gondola di /Wobbler • Plang Toko
Health & Beauty Store • Plang Toko • Instore Promo
• Live IG dan Tik Tok
MARKETING ACTIVITY BRAND MARCKS TEENS
No JENIS EVENT Time Line Tingkat Sekolah Jumlah Bentuk Activity Sasaran Product Fokus Estiimasi Omset Biaya Ratio
Edukasi
Skin check
1 Marcks Teen Goes To Shool Maret - Desember SMP 15 Sekolah Menengah Pertama ( SMP ) Branding (Madding/Lapangan Basket/Toilet Wanita 100 Siswa Micelar,Sheet Mask,dan Acne 18.000.000 6.000.000 33%
Direct Selling dengan HTM min. 12 K
Edukasi
Skin check
2 Marcks Teen Goes To Shool Maret - Desember SMA 15 Sekolah Menengah Atas ( SMA ) Branding (Madding/Lapangan Basket/Toilet Wanita 100 Siswa Marcks Teen dan Micelar Watter 30.000.000 7.000.000 23%
Direct Selling dengan HTM min. 20 K
7 Merchandasing /Plang Toko Juli- September Outlet Grosir CV Amaze Dan TC Jaya •Kerjasama wajib dengan persetujuan dan MOU 2 Outlet Marcks Teen Cp 12 gr 50.000.000 14.000.000 28%
8 Branding COC Februari - Juli Outlet Retail/Grosir 10 Outlet •Kerjasama wajib dengan persetujuan dan MOU
10 Outlet Marcks Teen Cp 12 gr 2.000.000 500.000 25%
9 Branding Spanduk April - Juni Outlet Retail/Grosir 10 Outlet •Kerjasama wajib dengan persetujuan dan MOU
11 Outlet Marcks Teen Cp 12 gr 3.000.000 750.000 25%
124.000.000 38.450.000 31%
SALES ACTIVITY BRAND MARCKS TEENS
Target OTR Brand Venus Group Target Brand Venus Per Chanel AMDan MR
NO CHANEL Tahun 2022 OTR Target 2023 Otr OWNERSHIP
KFTD Cabang CHANNEL BRAND Grand Total
1 Apotek 4.150.388 10 16.325.417 100 AM MR
2 Modern Market ( MTI ) 2.823.378 6 156.975.168 49 Medan Apotek + Toko Obat VENUS 25.116.027 25.116.027
Medan Grosir VENUS 75.348.081 75.348.081
3 PBF - 2.509.083 1 87.906.094 4
Medan Modern Market MTI VENUS 156.975.168 156.975.168
4 Specialities 8.592.444 17 376.740.403 86
Medan PBF VENUS 12.558.013 12.558.013
5 Toko Obat 332.993 1 8.790.609 10
Medan Specialities VENUS 376.740.403 376.740.403
6 Traditional Market 1.437.790 3 200.928.215 20 Medan Traditional Market VENUS 200.928.215 200.928.215
Grand Total 14.827.910 38 847.665.906 269 Grand Total 696.868.930 898.281.522 847.665.906
SUPPORT
1. Sales Plan :
listing produk
Mailer
Produk focus Makeup
base & Lipseries
2. Marketing Plan :
Visibility berupa
Backwall maupun
counter top di selected
Outlet
Consumer promo
banded gimmick ,
cut price
MARKETING ACTIVITY BRAND VENUS
No JENIS KEGIATAN Time Line TEMPAT Jumlah Bentuk Activity Support Sasaran Product Fokus Estimasi Omset Biaya Ratio
•Menjelaskan basic makeup untuk pemula
1 Office To Office Mei - Oktober Instansi Pemerintahan,Bank,lembaga 12 Kantor Beauty Class With MUA •Memberikan materi mengenai cara bermakeup sehari-hari agar terlihat lebih Natural Flawless 30 Peserta Venus Flawes Cusion 3.000.000 800.000 27%
•Penjelasan terkait tips & trick dalam bermakeup
•Program bazar •Program di prioritaskan untuk outlet yang terdapat penempatan BA atau outlet dengan SOH tinggi
•Direct Selling •Instore promo dapat dilakukan pada saat waktu & jam ramai outlet
2 Instore Promo Maret - Desember Outlet Penempatan BA 20 Costumer Outlet Venus Flawes Cusion,TWC,LP,Velvet 12.000.000 3.000.000 25%
•Pemeriksaan kulit •Program khusus pada saat instore dapat diajukan berupa banded dengan
produk/gimmick/sampling/Brand Experience
•Edukasi langsung kepada end user
3 Demo Makeup Maret Kantor Kelurah,dan Arisan PKK 12 Edukasi Kesehatan Kulit Wajah •Memberikan materi mengenai cara bermakeup sehari-hari agar terlihat lebih Natural Flawless 10 Peserta Venus Lp Dynamic 500.000 -
4 Branding Mei - Oktober Outlet Potensial 10 Plang Toko Desain Dari Pusat dan beaban pajak iklan di tanggung prinsipal Spesialisties Venus Flawes Cusion 100.000.000 25.000.000 25%
5 Branding Juni- Oktober Moderen Market Dan Spesialisties 10 Backwall Desain Dari Pusat dan beaban pajak iklan di tanggung prinsipal MTI dan Spesialisties Venus Flawes Cusion 100.000.000 30.000.000 30%
Target OTR Per Chanel Skinecare Target Skinecare Per Chanel Area Medan
OWNERSHIP
NO CHANEL Tahun 2022 OTR Target 2023 Otr No CHANNEL Grand Total
AM MR
1 Apotek 2.495.792 14 13.908.198 250 1 Apotek + Toko Obat 18.544.265 18.544.265
2 Modern Market ( MTI ) 1.660.855 13 20.707.762 49 2 Grosir 46.978.803 46.978.803
3 PBF - - 56.250.936 7 3 Modern Market MTI 20.707.762 20.707.762
4 Specialities 3.535.802 26 93.957.607 86 4 PBF 9.272.132 9.272.132
5 Toko Obat 168.860 1 4.636.066 45 5 Specialities 93.957.607 93.957.607
6 Traditional Market 438.278 3 32.143.392 71 6 Traditional Market 32.143.392 32.143.392
Grand Total 8.299.587 57 221.603.961 508 Grand Total 76.958.698 144.645.263 221.603.961
Target Chanel
Target : 20.707.762 Target :126.100.999 Target :56.250.936 Target :18.544.245
Target OTR
Target OTR: 157
Marketing Activity
MARKETING ACTIVITY SKINECARE
No Jenis Kegiatan Time Line TEMPAT Jumlah Bentuk Activity Support Sasaran Product Fokus Estimasi Omset Biaya Ratio
1.USU Seminar Kesehatan Kulin Tripel,Cleansing dan Moisturaizer Dr Kecantikan
2.UISU Branding Emur Dan Skincare PHM KFA
3.Unimed Seminar Sharing Produk HTM 50 K- 75 K
1 Goes To Campus Juni - Desember 4.UINSU 6 kampus Digital Flayer/Amouncement 100 Peserta Tripel Cleansing ( Emur dan Moisturaizer 30.000.000 6.000.000 20%
5.UMSU
6.Politekes
Cek Kesehatan Kulit
2 CFD Februari - Desember Medan,dan Siantar 20 Instore Promo BA 300 Pengunjung Tripel Cleansing ( Emur dan Moisturaizer 5.000.000 1.200.000 24%
Barannding Role Banner Personale Care Dan Skincare
3 Beauty Class Maret - Desember Medan,dan Siantar 4 Beauty Class/Sharing Produk MUA 150 Peserta Tripel Cleansing ( Emur dan Moisturaizer 7.500.000 2.500.000 33%
Open Both
4 Instore Promo Maret - Desember KFD 10 Barannding Role Banner Personale Care Dan Skincare BA 300 Pengunjung Tripel Cleansing ( Emur dan Moisturaizer 5.000.000 2.000.000 40%
Cek Kesehatan Kulit
MTI 1 Exclusive Branding Emur
5 Palang Toko Maret - Desember Tradisional Market 1 Ukuran 1 X 2,5 M Biaya,Pajak 3 Outlet EMUR 15.000.000 6.000.000 40%
Spesialisties 1
MTI 1 Exclusive Branding Emur,Cleansing,Fach Wash
Tradisional Market 1 Negosiasi dengan MOU
6 COC Februari - Desember Biaya,Pajak 5 Outlet EMUR,Skinecare, 5.000.000 1.000.000 20%
Spesialisties 2
Apotek 1
MTI 2 Exclusive Branding Emur,Cleansing,Fach Wash
Tradisional Market 2 Negosiasi dengan MOU
7 Shopblind Februari - Desember Spesialisties 2 Biaya,Pajak 10 Outlet EMUR,Skinecare, 5.000.000 1.000.000 20%
Apotek 2
Toko Obat 2
72.500.000 11.700.000 16%
SALES ACTIVITY BRAND SKINECARE
NO CHANEL Tahun 2022 Cont OTR Cont Tahun 2021 Cont OTR Cont growt Gap
1 Apotek 27.440.778 4% 43 36% 63.442.075 8% 55 36% - 22 - 36.001.297
2 Grosir 0% 3 2% 6.492.340 1% 1 1% 200 - 6.492.340
3 KFA 78.202.771 11% 6 5% 98.165.925 7% 7 5% - 14 - 19.963.154
4 Koperasi 1.329.993 0% 1 1% 4.109.593 1% 1 1% - - 2.779.600
5 Marketing 179.952.621 24% 1 1% 174.649.709 22% 1 1% - 5.302.912
6 Modern Market 57.080.973 8% 8 7% 99.094.827 13% 12 8% - 33 - 42.013.854
7 PBF 22.302.109 3% 1 1% 25.733.206 3% 1 1% - - 3.431.097
8 Specialities 91.147.977 12% 19 16% 149.175.702 19% 25 16% - 24 - 58.027.725
9 Toko Obat 2.046.993 0% 5 4% 22.025.407 3% 10 7% - 50 - 19.978.414
10 Traditional Market 284.342.161 38% 34 28% 137.723.046 18% 40 26% - 15 146.619.115
Grand Total 743.846.376 100% 121 100% 780.611.830 100% 153 100% - 21 - 36.765.454
30 Outlet Pareto Kosmetik Pematang Siantar 2022
No Name Ship to Tahun 2021 Tahun 2022 Growth
1 PT. KIMIA FARMA, TBK 174.649.709 179.952.621 3,04
2 TOKO AQILLA COSMETIC 53.815.421 30.301.071 - 43,69
3 CV. AWIE 168 1.093.608 80.119.695 7.226,18
4 APOTEK KIMIA FARMA NO. 29 26.580.747 35.197.089 32,42
5 PT. SEMPURNA MITRA PERKASA 25.733.206 22.302.109 - 13,33
6 CV. IRIAN RITELINDO 29.760.383 15.105.381 - 49,24
7 TOKO ACUN PSP 17.218.165 25.752.450 49,57
8 TOKO KIAT JAYA PS 36.088.209 #DIV/0!
9 APOTEK KIMIA FARMA - 315 PSP 20.680.320 14.685.240 - 28,99
10 AMAN SWALAYAN 19.539.551 12.069.730 - 38,23
11 CV. NANDA JAYA MANDIRI 31.536.102 #DIV/0!
12 CV. DUNIA SALON DAN KOSMETIK 14.220.236 14.143.071 - 0,54
13 TOKO ROS KOSMETIK 12.237.800 15.933.491 30,20
14 APOTEK KIMIA FARMA 162 PS 18.439.507 8.583.012 - 53,45
15 KIMIA FARMA AHMAD YANI 20.113.835 6.203.993 - 69,16
16 ABEL KOSMETIK 23.063.874 1.286.661 - 94,42
17 TOKO RAHMAT SAYARIIAH SWALAYAN 13.156.001 8.195.920 - 37,70
18 APOTEK LAMHOT FARMA LGBT 19.330.757 829.712 - 95,71
19 TOKO BUNDA COSMETIC 14.866.673 3.992.591 - 73,14
20 (TUTUP) TOKO OBAT YANTI 18.079.367 - 100,00
21 SWALAYAN 88 8.865.006 7.712.697 - 13,00
22 TOKO SINAR FAJAR 15.890.398 - 100,00
23 TOKO MELODI 8.255.509 7.464.508 - 9,58
24 TOKO GHINA GHANI 5.509.780 9.290.030 68,61
25 TOKO JATINEGARA 5.606.175 8.861.628 58,07
26 DAWA MARKET 8.005.638 5.656.106 - 29,35
27 SWALAYAN MARISON INDAH 6.133.454 6.696.609 9,18
28 BINA PANDAN SWALAYAN 7.352.385 5.017.946 - 31,75
29 UD. H. MUSLAN PULUNGAN 7.411.173 4.904.621 - 33,82
30 DAGANG SEJAHTERA 8.912.288 3.126.896 - 64,91
Grand Total 604.520.966 601.009.189 - 0,58
30 Produk Pareto Kosmetik Pematang Siantar 2022
No Text Material Tahun 2021 Tahun 2022 Growth
1 MARCKS BEDAK CREME 84.659.653 93.664.098 10,64
2 MARCKS BEDAK ROSE 86.005.355 83.513.275 - 2,90
3 MARCKS BEDAK Natural Beige 40gr (New) 47.713.761 50.167.946 5,14
4 MARCKS BEDAK INVISIBLE 40gr (New) 33.834.397 44.628.106 31,90
5 MARCKS BEDAK PUTIH 31.701.887 38.945.297 22,85
6 MARCKS' MOISTURIZER 30gr 38.320.071 19.927.749 - 48,00
7 MARCKS' TEENS CP NATURAL BEIGE 19.461.648 24.487.936 25,83
8 MARCKS' TEENS CP CREME 22.713.952 20.075.677 - 11,62
9 MARCKS' TEENS CP PINK (NEW) 17.983.328 18.087.680 0,58
10 VENUS SOFT MATTE LIPCREAM NO.2 28.732.800 5.207.760 - 81,88
11 MARCKS' TEENS CP INVISIBLE 12.435.280 13.044.000 4,90
12 MARCKS BEDAK PINK 20gr 15.568.089 8.429.300 - 45,86
13 MARCKS BEDAK CREME 20gr 13.412.508 10.284.151 - 23,32
14 MARCKS TEEN MICELLAR WATER 250 23.003.363 - 100,00
15 SACHET MARCKS' NATURAL BEIGE 20GR 1.326.728 21.450.923 1.516,83
16 VENUS BODY MILK 100 ml EKST. BENGKOANG 6.019.436 16.600.737 175,79
17 MARCKS' TEENS CP PUTIH 7.130.819 15.165.824 112,68
18 MARCKS BEDAK Natural Beige 20 gr (New) 10.036.839 10.284.142 2,46
19 MARCKS' TEENS ACNE EXPERT FACE WASH 9.176.640 10.593.792 15,44
20 VENUS SOFT MATTE LIPCREAM NO.4 19.215.626 - 100,00
21 MARCKS TEENS REFILL COMPACT POWDER CREME5.175.861 13.654.025 163,80
22 MARCKS TEEN MICELLAR WATER 100 (NEW) 13.367.491 3.808.848 - 71,51
23 VENUS SOFT MATTE LIPCREAM NO.1 16.133.876 500.746 - 96,90
24 VENUS SOFT MATTE LIPCREAM NO.6 13.807.455 2.403.581 - 82,59
25 VENUS FACIAL WASH 100ml 10.851.238 3.861.275 - 64,42
26 MARCKS' TEENS REFILL COMPACT POWDER NATU5.000.632 9.300.372 85,98
27 VENUS FLAWLESS MATTE CUSHION NO. 2 8.300.864 4.490.857 - 45,90
28 MARCKS BEDAK INVISIBLE 20gr (New) 4.866.632 7.233.945 48,64
29 SACHET MARCKS' CRÈME 20GR 5.930.859 5.473.170 - 7,72
30 MARCKS' CC CAKE POWDER IVORY 7.298.104 4.061.288 - 44,35
Grand Total 619.185.192 559.346.500 - 9,66
Objective sales Brands Marcks
Breakdown Target Marcks Adult 2023 Target Brand Marcks Adult Per Chanel Area Pematang Siantar
No Bulan Target No CHANNEL
OWNERSHIP
Grand Total
AM MR
1 Januari 26.940.937 1 Apotek + Toko Obat 30.017.757 30.017.757
2 Februari 26.940.937 2 Grosir 100.059.190 100.059.190
3 Modern Market MTI 38.772.936 38.772.936
3 Maret 31.431.093 4 PBF 79.547.056 79.547.056
4 April 31.431.093 5 Specialities 80.547.648 80.547.648
6 Traditional Market 120.071.028 120.071.028
5 Mei 35.921.249 Grand Total 218.379.183 230.636.433 449.015.616
6 juni 44.901.562
7 Juli 49.391.718 Target Chanel dan OTR Brand Marcks Group
8 Agustus 58.372.030 NO CHANEL Tahun 2022 OTR Target 2023 Otr Growth
1 Apotek 20.875.546 39 22.513.318 53 14%
9 September 53.881.874 2 Modern Market 46.894.119 8 38.772.936 10 20%
10 Oktober 31.431.093 3 PBF 22.302.109 1 79.547.056 1 0%
4 Specialities 61.239.720 17 80.547.648 31 14%
11 November 31.431.093
5 Toko Obat 1.215.177 4 7.504.439 4 0%
12 Desember 26.940.937 6 Traditional Market 191.564.235 34 120.071.028 47 13%
Total 449.015.616 Grand Total 344.090.906 103 348.956.426 146 43%
Place Brand Marcks
Produk Fokus
Marcks Clasik,Aktive,BSP Marcks Clasik,Aktive,BSP Marcks Clasik,Aktive,BSP,CC Cake Marcks Clasik,Aktive,BSP,CC Cake Marcks Clasik,Aktive,Breathable
Sales Activity
Loyalty
Marketing Activity
Marketing Activity Marcks Group
No Channel Time Line Bentuk Activity Sasaran Product Fokus Estiimasi Omset Biaya Ratio
1 Traditional Market Mei - Juli Shopblind /Spanduk 25 Outlet Marck Aktive 20 gr 7.000.000 1.200.000 17%
2 Spesialisties Maret - Juni Plang Toko 3 Outlet Marcks Breathable 15.000.000 5.000.000 33%
3 Modren Trade Independen Juni - Agustus Branding Solving 2 Outlet Marcks Breathable dan CC Cake 6.000.000 2.000.000 33%
4 Apotek Juli - Desember Branding Soblind 20 Outlet Marcks Breatabhel 8.000.000 750.000 9%
5 Spesialisties Februari -Desember Instore Promo/Bundling Gimik 50 Outlet Marcks Clasik,Aktive, Breathable dan CC Cake 6.000.000 500.000 8%
6 Traditional Market Februari -Desember Instore Promo 20 Outlet Marcks Clasik,Aktive, Breathable dan CC Cake 5.000.000 1.000.000 20%
7 Apotek Februari -Desember Instore Promo 10 Outlet Marcks Clasik,Aktive, Breathable dan CC Cake 4.000.000 500.000 13%
8 Modren Trade Independen Februari -Desember Instore Promo/Rafaksi 5 Outlet Marcks Clasik,Aktive, Breathable dan CC Cake 20.000.000 3.000.000 15%
71.000.000 13.950.000 20%
No Target Event Time Line Jumlah Kegiatan Tempat Produk Kosmetik Jenis Kegiatan TOOLS
1 ARISAN,PKK Maret - Desember 2 X dalam 1 Bulan Kantor kelurahan dan Kecamatan pematang siantar Marcks Clasik 40 gr All Varian OPEN BOOTH/DIRECT SELLING Minimal 50 Peserta GIMIK
2 Radio Lokal Pematang Siantar April - Agustus 2 X dalam 1 Tahun Boss FM Tips Skinimalism Marcks Aktive 20 gr Spot Iklan,Talk show,Adlips GIMIK
3 Car Free Day Februari - Desember 2 X dalam 1 Bulan Taman Bunga PMs Marcks Clasik,Aktive,CC Cake Breatable OPEN BOOTH/DIRECT SELLING GIMIK
4 Pusat Pasar/Marked Day Februari - Desember 2 X dalam 1 Bulan Pasar Horas,Sagumpal Bontamg PSP Marcks Clasik,Aktive,CC Cake Breatable DIRECT SELLING GIMIK
5 Event Talk Show Maret - November 6 X dalam 1 Tahun Radio,Instansi,Sekolah Dan kampus Tips Skinimalism /Marcks Aktive 20 gr Sharing Produk 500 Peserta GIMIK
Breakdown Target Perbulan Marcks Teens Target Brand Marcks Teens Per Chanel/AM,/MR
OWNERSHIP
No BULAN Target CHANNEL BRAND
AM MR
Grand Total
1 JANUARY 19.972.318 Apotek + Toko Obat TEENS 25.665.094 25.665.094
2 FEBRUARY 19.972.318 Grosir TEENS 94.260.124 94.260.124
Modern Market MTI TEENS 24.926.932 24.926.932
3 MARCH 23.301.038 PBF TEENS 33.231.534 33.231.534
4 APRIL 23.301.038 Specialities TEENS 96.374.671 96.374.671
5 MAY 26.629.758 Traditional Market TEENS 74.431.619 74.431.619
696.868.930 898.281.522 348.889.975
6 JUNE 33.287.197
7 JULY 39.446.907 Target OTR Brand Marcks Teen Group
8 AUGUST 47.249.049
NO CHANEL Tahun 2022 OTR Target 2023 Otr Growth
9 SEPTEMBER 42.031.336 1 Apotek + Toko Obat 5.527.270 26 25.665.094 43 44,65
10 OCTOBER 26.477.741 2 Modern Market 9.871.580 7 24.926.932 11 12,57
3 Specialities 27.153.874 16 96.374.671 26 27,63
11 NOVEMBER 25.446.232 4 Grosir 756.160 1 94.260.124 1 2,00
12 DECEMBER 21.775.041 5 Traditional Market 80.417.347 32 74.431.619 42 43,31
Grand Total 348.889.975 6 PBF - 0 33.231.534 1 -
Grand Total 123.726.231 82 348.889.975 124 125,51
Chanel Brands Marcks Teens
Target :348.889.975
PBF/Grosir Modern Market Apotek & Toko Obat Spesialisties Tradisional market
Target : 127.491.658 Target : 24.926.932 Target : 25.655.094 Target : 96.374.671 Target : 74.431.619
• Sales Program • Sales Program • Sales Program • Sales Program • Sales Program
• Reward /Insentif • Listing New Produk • Cash Back • Cashback • Cashback
• Program BB • Cut Price • Bundling • Bundling gimmick • Bundling gimmick
• PTD Max 5% • Marketing Plan • Program Coverage • Paket hampers • Paket hampers
• Kolaborasi dengan : IG • Marketing Plan • Insentif / reward • Insentif / reward
• Marketing Plan live , give away) • Branding Shelftaker • Program Covarage • Program Covarage
• Gimik • Branding Shelftaker /Wobbler di selected • BB • BB
• Loyalty Program /Wobbler di selected outlet • Marketing Plan • Marketing Plan
outlet • Instore promo • Branding Shelftaker • Bundling gimik
• Plang Toko MTI Lokal • Branding end gondola di /Wobbler • Plang Toko
Health & Beauty Store • Plang Toko • Instore Promo
• Live IG dan Tik Tok
MARKETING ACTIVITY BRAND MARCKS TEENS
No JENIS EVENT Time Line Tingkat Sekolah Jumlah Bentuk Activity Sasaran Product Fokus Estimasi Omset Biaya Ratio
Edukasi
Skin check
1 Marcks Teen Goes To Shool Maret - Desember SMP ( Kota Pematang Siantar dan Tebing Tinggi) 15 Branding (Madding/Lapangan Basket/Toilet Wanita 100 Siswa Micelar,Sheet Mask,dan Acne 7.000.000 1.500.000 21%
Direct Selling dengan HTM min. 12 K
Edukasi
Skin check
2 Marcks Teen Goes To Shool Maret - Desember SMA ( Kota Pematang Siantar dan Tebing Tinggi) 15 Branding (Madding/Lapangan Basket/Toilet Wanita 100 Siswa Marcks Teen dan Micelar Watter 10.000.000 2.000.000 20%
Direct Selling dengan HTM min. 20 K
7 Merchandasing /Plang Toko Juli- September Outlet Grosir 2 Toko Kosmetik •Kerjasama wajib dengan persetujuan dan MOU 2 Outlet Marcks Teen Cp 12 gr 20.000.000 10.000.000 50%
8 Branding COC Februari - Juli Outlet Retail/Grosir 10 Outlet •Kerjasama wajib dengan persetujuan dan MOU 10 Outlet Marcks Teen Cp 12 gr 5.000.000 500.000 10%
9 Branding Spanduk April - Juni Outlet Retail/Grosir 10 Outlet •Kerjasama wajib dengan persetujuan dan MOU 10 Outlet Marcks Teen Cp 12 gr 5.000.000 1.500.000 30%
68.000.000 24.700.000 36%
SALES ACTIVITY BRAND MARCKS TEENS
SUPPORT
1. Sales Plan :
listing produk
Mailer
Produk focus Makeup
base & Lipseries
2. Marketing Plan :
Visibility berupa
Backwall maupun
counter top di selected
Outlet
Consumer promo
banded gimmick ,
cut price
MARKETING ACTIVITY BRAND VENUS
No JENIS KEGIATAN Time Line TEMPAT Jumlah Bentuk Activity Support Sasaran Product Fokus Estimasi Omset Biaya Ratio
•Menjelaskan basic makeup untuk pemula
1 Office To Office Mei - Oktober Instansi Pemerintahan,Bank,lembaga 12 Kantor Beauty Class With MUA •Memberikan materi mengenai cara bermakeup sehari-hari agar terlihat lebih Natural Flawless 30 Peserta Venus Flawes Cusion 3.000.000 800.000 27%
•Penjelasan terkait tips & trick dalam bermakeup
•Program bazar •Program di prioritaskan untuk outlet yang terdapat penempatan BA atau outlet dengan SOH tinggi
•Direct Selling •Instore promo dapat dilakukan pada saat waktu & jam ramai outlet
2 Instore Promo Maret - Desember Outlet Penempatan BA 20 Costumer Outlet Venus Flawes Cusion,TWC,LP,Velvet 12.000.000 3.000.000 25%
•Pemeriksaan kulit •Program khusus pada saat instore dapat diajukan berupa banded dengan
produk/gimmick/sampling/Brand Experience
•Edukasi langsung kepada end user
3 Demo Makeup Maret Kantor Kelurah,dan Arisan PKK 12 Edukasi Kesehatan Kulit Wajah •Memberikan materi mengenai cara bermakeup sehari-hari agar terlihat lebih Natural Flawless 10 Peserta Venus Lp Dynamic 500.000 -
4 Branding April - Oktober Outlet Potensial 10 Plang Toko Desain Dari Pusat dan beaban pajak iklan di tanggung prinsipal Spesialisties Venus Flawes Cusion 50.000.000 10.000.000 20%
5 Branding Juni- Desember Moderen Market Dan Spesialisties 10 Backwall Desain Dari Pusat dan beaban pajak iklan di tanggung prinsipal MTI dan Spesialisties Venus Flawes Cusion 15.000.000 5.000.000 33%
Target Chanel
Target : 13,343,545 Target :81,256,215 Target :36,246,656 Target :11,949,443
Target OTR
Target Otr : 11 Target OTR: 52 Target Otr : 2 Target Otr : 30
Marketing Activity
MARKETING ACTIVITY SKINECARE
No Jenis Kegiatan Time Line TEMPAT Jumlah Bentuk Activity Support Sasaran Product Fokus Estimasi Omset Biaya Ratio
Kota Pematang Siantar Seminar Kesehatan Kulin Tripel,Cleansing dan Moisturaizer Dr Kecantikan
Tebing Tinggi Branding Emur Dan Skincare PHM KFA
1 Goes To Campus Juni - Desember Sibolga 6 kampus Seminar Sharing Produk HTM 50 K- 75 K 75 Peserta Tripel Cleansing ( Emur dan Moisturaizer 22.500.000 3.000.000 13%
P.Sidempuan Digital Flayer/Amouncement
KANTOR PUSAT
Jl. Veteran No. 9 www.kimiafarma.co.id
Jakarta Pusat 10110