Translucent

Cushion
Trend of Cushion

Cushion termasuk ke dalam

10 jenis make up yang paling
banyak digunakan saat daily.
 Trend of Cushion

Berdasarkan Jakpat, Cushion termasuk ke dalam 10 produk kosmetik wajah

paling populer.
 Trend of Cushion
Cushion
Berdasarkan Google Trends, cushion juga
masih trend hingga tahun ini dengan
terlihatnya angka interest of time yang
mencapai 100 pada Juni 2023
Omzet and Sales Cushion Products
Makeup Trends
TRANSLUCENT CUSHION

Base make up dengan sediaan cushion yang dapat

menghasilkan tampilan natural dan sheer
sehingga dapat mencapai tampilan make up no
make up look

Peluang
1. Penggunaan cushion yang masih popoler
2. Omzet dan penjualan kompetitor untuk
kategori cushion masih cukup besar
3. Trend make up no make up look
4. Belum banyaknya kompetitor yang
mengeluarkan translucent cushion
LOCAL COMPETITOR
 Venus flawless matte cushion
USP PROS CONS
The New Venus Cushion Foundation dengan coverage • Tidak oksidasi -
medium to full, membantu menyamarkan noda, • Aplikator baik
memberikan tampilan natural dan tahan lama. • Tekstur lembut
Diformulasikan dengan tekstur ringan, lembut yang • Affordable
dapat digunakan sehari-hari, mengandung Aloe Vera,
Hyaluronic Acid, Red Algae, Adenosine, Vitamin E dan
Collagen, yang dapat merawat kulitmu.

Aqua/Water, Titanium Dioxide; CI 77891, Ethylhexyl Methoxycinnamate; Octinoxate, Dimethicone, Cyclopentasiloxane,

Ethylhexyl Salicylate; Octisalate, Diphenylsiloxy Phenyl Trimethicone, Butylene Glycol Dicaprylate/Dicaprate, Lauryl PEG-9
Polydimethylsiloxyethyl Dimethicone, Glycerin, Methyl Trimethicone, Butylene Glycol, Pentylene Glycol, PEG-10
Dimethicone, Disteardimonium Hectorite, Trisiloxane, Magnesium Sulfate, Acrylates/Stearyl Acrylate/Dimethicone
Breakdown Mehacrylate Copolymer, Dimethicone Crosspolymer, Phenoxyethanol, Lauroyl Lysine, Stearic Acid, Isododecane, Betaine,
Formula Alumina, Triethoxycaprylylsilane, Polyhydroxystearic Acid, Adenosine, Ethylhexylglycerin, Lecithin, Ethylhexyl Palmitate,
Isostearic Acid, Isopropyl Myristate, Polyglyceryl-3 Polyricinoleate, 1,2-Hexanediol, Propylene Carbonate, BHT (Butylated
hydroxytoluene), Sodium Hyaluronate, Allantoin, Caffeine, Tocopheryl Acetate, Fragrance; Parfum; Aroma, Tocopherol; Vit E,
Chondrus crispus (Carrageenan) Extract, Hydrolyzed Collagen, Potassium Sorbate, Aloe Barbadensis Leaf Polysaccharides,
Citric Acid

Active Aloe Vera, Hyaluronic Acid, Red Algae, Adenosine, Vitamin E dan Collagen
Ingredients

https://reviews.femaledaily.com/products/face/bb-cream/
Price Rp 60.000/ marcks-venus/flawless-matte-cushion-1?
cat=&cat_id=0&age_range=&skin_type=&skin_tone=&skin_
Variant 4 (Translucent, natural, porcelain, tropical beige) undertone=&hair_texture=&hair_type=&order=newest&page
=2
INTERNATIONAL COMPETITOR
 Laneige Neo Cushion_Glow
USP PROS CONS
A 24 hour glow cushion enriched with diamond powder • Minim oksidasi • Membuat clog pores
and skincare ingredients to complete translucent skin. • Memberikan efek glow
• Lightweight and glowing • Membuat kulit flawless
• Lighter, stronger, light fit • Ringan
• Radiant from within
• Unprecedented comfort
• Thin yet strong coverage

WATER / AQUA / EAU, CYCLOPENTASILOXANE, TITANIUM DIOXIDE (CI 77891), PHENYL TRIMETHICONE,
HOMOSALATE, GLYCERIN, ETHYLHEXYL METHOXYCINNAMATE, TITANIUM DIOXIDE (NANO), PEG-10
DIMETHICONE, CYCLOHEXASILOXANE, BORON NITRIDE, TRIMETHYLSILOXYSILICATE, NIACINAMIDE, LAURYL
PEG-10 TRIS(TRIMETHYLSILOXY)SILYLETHYL DIMETHICONE, PROPANEDIOL, POLYMETHYL METHACRYLATE,
1,2-HEXANEDIOL, ACRYLATES/DIMETHICONE COPOLYMER, DISTEARDIMONIUM HECTORITE, IRON OXIDES (CI
77492), SODIUM CHLORIDE, ALUMINA, BISMUTH OXYCHLORIDE (CI 77163), GLYCERYL STEARATE CITRATE,
Breakdown POLYSORBATE 80, DISODIUM STEAROYL GLUTAMATE, FRAGRANCE / PARFUM, ALUMINUM HYDROXIDE,
Formula DIMETHICONE/PEG-10/15 CROSSPOLYMER, CAPRYLYL GLYCOL, HYDROGENATED LECITHIN, ETHYLHEXYL
HYDROXYSTEARATE, IRON OXIDES (CI 77491), SIMETHICONE, GLYCERYL CAPRYLATE, ETHYLHEXYLGLYCERIN,
DISODIUM EDTA, ADENOSINE, IRON OXIDES (CI 77499), TRIETHOXYCAPRYLYLSILANE, CITRONELLOL,
GERANIOL, LIMONENE, DIPROPYLENE GLYCOL, BHT, HYDROXYCITRONELLAL, THYMOL
TRIMETHOXYCINNAMATE, SODIUM CITRATE, TOCOPHEROL, SODIUM BENZOATE, LACTIC ACID, POTASSIUM
SORBATE, DIAMOND POWDER, XANTHAN GUM

Active Blue Hyaluronic Acid (hydration), Panthenol (firming), Lotus Flower Extract (antioxidation), Vitamin C (glow),
Ingredients Niacinamide (brightening)

Price Rp 650.000/15 g https://reviews.femaledaily.com/products/face/bb-cream/

laneige/laneige-neo-cushion-glow-spf50-pa
Variant 7
 Holika Holika Reliefit Cica Clear Cushion
USP PROS CONS
Makeup dan Skin Care menjadi satu dengan Cushion • made skin almost • Can cause breakout on
Foundation yang menempel baik pada kulit. Dengan flawless with a very acne prone skin
tekstur yang sangat ringan di wajah, hasil akhir semi subtle glow
matte dan kandungan skin care yang sangat baik • non irritating for
untuk kulit yang sedang bermasalah seperti jerawat sensitive skin
dan kemerahan.
• price is great and it
includes a refill
• Clean look

Breakdown -
Formula

Active Cica, panthenol, chamomile flower water

Ingredients

https://www.amazon.com/product-reviews/B0B7QXFYCX/
Price Rp 328.000/14 g ref=cm_cr_unknown?
ie=UTF8&filterByStar=four_star&reviewerType=all_reviews
Variant 3 &pageNumber=1#reviews-filter-bar
AMUSE DEW JELLY VEGAN CUSHION SPF 38 PA+++
USP PROS CONS
• The clean & vegan glow cushion of AMUSE • light coverage but is • Can be cakey
• Dewy and bouncy glow slightly buildable
• Transparent and clear skin • very dewy and hydrating
• high adherence texture • makes skin look very
• 99.9% anti-bacterial eco puff healthy
• Very natural looking

Water, Dibutyl Adipate, Titanium Dioxide, Propanediol, Ethylhexyl Salicylate, Alcohol Denat, Homosalate, Ethylhexyl Triazone, Butyloctyl
Salicylate, 1,2-Hexanediol, Niacinamide, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Coco-Caprylate/​Caprate, Butylene Glycol, Caprylic/​
Capric Triglyceride, Panthenol, Pentylene Glycol, Polyhydroxystearic Acid, Sorbitan Sesquioleate, Betula Platyphylla Japonica Juice, Isononyl
Isononanoate, Yellow Iron Oxide (Ci 77492), Behenyl Alcohol, Ammonium Acryloyldimethyltaurate/​VP Copolymer, Sodium Acrylate/​Sodium
Acryloyldimethyl Taurate Copolymer, Red Iron Oxide (Ci 77491), Triethoxycaprylylsilane, Aluminum Hydroxide, Hydroxypropyl
Breakdown Methylcellulose Stearoxy Ether, Polyacrylate Crosspolymer-6, Polyisobutene, Fragrance, Sodium Stearoyl Glutamate, Ethylhexylglycerin, PEG-
Formula 240/​Hdi Copolymer Bis-Decyltetradeceth-20 Ether, Alumina, Stearic Acid, Black Iron Oxide (Ci 77499), Adenosine, Sorbitan Oleate, Caprylyl/​
Capryl Glucoside, T-Butyl Alcohol, Tocopherol, Potassium Laurate, Glycerin, Hydrogenated Lecithin, Polyglyceryl-10 Stearate, Ascorbic Acid,
Tocopheryl Acetate, Sodium Ascorbyl Phosphate, Hydrolyzed Sodium Hyaluronate, Dimethylsilanol Hyaluronate, Hydrolyzed Hyaluronic Acid,
Sodium Hyaluronate, Potassium Hyaluronate, Hyaluronic Acid, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer,
Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate, Pyridoxine, Retinyl Palmitate, Folic Acid, Thiamine Hcl, Biotin,
Cyanocobalamin

Active BETULA PLATYPHYLLA JAPONICA JUICE 43%, PANTHENOL 10,000 PPM, 10 HYALURONIC ACID
Ingredients & VITA 11-COMPLEX

https://www.amazon.com/product-reviews/B0C13Q5GXB/
Price Rp 310.000/14 g ref=cm_cr_unknown?
ie=UTF8&filterByStar=one_star&reviewerType=all_reviews&page
Variant 5 Number=1#reviews-filter-bar
 rom&nd Bare Water Cushion
USP PROS CONS
Rom&Nd Bare Water Cushion is a lightweight cushion • Lightweight • Smell is overpowering
that leaves the skin looking dewy and full of moisture. • Moisturizing
• Sheerness giving make
Packed with a 70% essence formula that contains 10
Hyaluronic Acids, Peach Blossom, Ceramide and up no make up look
Adansonia Digitata extract to support a long-lasting • Buildable coverage
hydrating effect and lock moisturise into the skin.
Light coverage that feels weightless on the skin and
gives the skin a natural look.
It leaves a refreshing and hydrating finish without any
greasy or sticky feeling making it comfortable for all-
day wear.

Water, Dibutyl Adipate, Titanium Dioxide, Propanediol, Ethylhexyl Salicylate, Homosalate, Ethylhexyl Triazone, Niacinamide, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Butyloctyl Salicylate,
Coco-Caprylate/Caprate, 1,2-Hexanediol, Caprylic/Capric Triglyceride, Panthenol, Phenyl Trimethicone, Adansonia Digitata Fruit Extract, Prunus Persica (Peach) Flower Extract, Hydrogenated
Lecithin, Sodium Hyaluronate, Pentylene Glycol, Polyhydroxystearic Acid, Glyceryl Stearate, Isononyl Isononanoate, Butylene Glycol, Hydroxypropyl Methylcellulose Stearoxy Ether,
Triethoxycaprylylsilane, Polyacrylate Crosspolymer-6, Aluminum Hydroxide, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Ammonium Acryloyldimethyltaurate/VP Copolymer,
Breakdown Formula Ethylhexylglycerin, Alumina, Stearic Acid, Adenosine, t-Butyl Alcohol, Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer,
Ceramide NP, Polyisobutene, Tocopherol, PEG-10 Rapeseed Sterol, Potassium Laurate, Dipropylene Glycol, Sorbitan Oleate, Caprylyl/Capryl Glucoside, Glycereth-20, Dimethylsilanol Hyaluronate,
Hydrolyzed Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Potassium Hyaluronate, Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Hydroxypropyltrimonium Hyaluronate, Sodium
Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate, Fragrance, Iron Oxide Yellow, Iron Oxide Red

Active Ingredients Hyaluronic Acid, Peach Blossom, Aqua Ceramide and Baobab Tree Extract

https://www.amazon.com/rom-Porcelain-hydrated-hydration-Comfortable/
Price Rp 310.000/14 g dp/B0BP1F64VC/ref=sr_1_8?
crid=2DQQMDBEQUDWP&keywords=transparent%2Bcushion%2Bmake
%2Bup&qid=1701762353&sprefix=transparent%2Bcushion%2Bmake
Variant 10 %2Bup%2Caps%2C397&sr=8-8&th=1
 Conclusions
Translucent cushion memiliki peluang untuk dikembangkan dari
beberapa pertimbangan berikut:
1. Penggunaan cushion yang masih popoler
2. Omzet dan penjualan kompetitor untuk kategori cushion masih cukup besar
3. Trend make up no make up look
4. Belum banyaknya kompetitor yang mengeluarkan translucent cushion