ADLN - PERPUSTAKAAN UNIVERSITAS AIRLANGGA

DAFTAR ISI
LEMBAR PENGESAHAN……………………….................................................................... i

LEMBAR ORISINILITAS………………………...................................................................... ii

KATA PENGANTAR.............................................................................................…………… iii

DAFTAR ISI......................................................................................................................…… v

DAFTAR GAMBAR...........................................................................................................….. viii

DAFTAR TABEL...................................................................................................................... ix

DAFTAR LAMPIRAN.............................................................................................................. x

BAB1 : PENDAHULUAN

1.1.Latar Belakang................................. ............................................................................... …. 1

1.2.Landasan Teori................................................................................................................ ….. 3

1.2.1.Pengertian Manajemen Pemasaran.................................................................. .................. 3

1.2.2.Pengertian Pemasaran Jasa................................................................................… 5

1.2.3.Analisis STP (Segmentation,Targeting dan Positioning) ................................................. 5

1.2.3.1.Pengertian Segmentation................................................................................... 5

1.2.3.2.Pengertian Targeting................................................................................……. 6

1.2.3.3.Pengertian Positioning................................................................................…… 7

1.2.4.Kompenen 4P dari bauran pemasaran bisnis..................................................................... 8

1.2.4.1.Produk(product) ................................................................................……………. 9

1.2.4.2.Harga(price) ................................................................................……………… 9

1.2.4.3.Tempat(place) ................................................................................……………. 10

1.2.4.4.Promosi(promotion) ................................................................................…….. 10

1.2.5.BauranPemasaranjasa(7P) ................................................................................……........... 11

1.2.5.1.Produk(Product) ................................................................................…… ........… 11

1.2.5.2.Harga(price) ................................................................................…… ………..... 12

1.2.5.3.Place................................................................................…… ..................……… 15

ANALISIS SEGMENTATION TARGETING...

LAPORAN PKL DANANG ISWARA DIKA
 ADLN - PERPUSTAKAAN UNIVERSITAS AIRLANGGA

1.2.5.4.Promosi (promotion) ................................................................................……….. 16

1.2.5.5.Sarana fisik (physical Evidance) ............................................................................ 17

1.2.5.6.Orang (people) ................................................................................…… ................ 18

1.2.5.7.Proses (process) ................................................................................…………… 19

1.3.Tujuan Praktik Kerja Lapangan ...................................................................................... ...... 21

1.3.1.Tujuan Umum................................................................................……………… 21

1.3.2.Tujuan Khusus................................................................................…………… ... 22

1.4.Manfaat Praktik Kerja lapangan..................................................................................... …… 22

1.4.1.Manfaat Bagi Mahasiswa...................................................................................... 22

1.4.2.Manfaat Bagi perusahaan.............................................................................. …… 22

1.4.3.Manfaat Bagi Almamater...............................................................................……. 23

1.4.4.Manfaat Bagi Pembaca..................................................................................…….. 23

BAB II : HASIL PELAKSANAAN PRAKTEK KERJA LAPANGAN (PKL)

2.1.Gambaran umum perusahaan……………............................................................................. 23

2.1.1.Sejarah dan Perkembangan PT. A.J. Central Asia Raya Life Insurance

Cabang Surabaya....................................................................…… ………. …............. 23

2.1.2.Perkembangan Logo PT. A.J. Central Asia Raya (CAR) ..............................….. 25

2.1.3.Profil PT. A.J. Central Asia Raya Life Insurance Cabang Surabaya.................... 29

2.1.4.Visi, Misi Dan Nilai PT. A.J. Central Asia Raya Life Insurance (CAR)........... ...... 29
2.1.4.1.Visi PT. A.J. Central Asia Raya Life Insurnce (CAR) .............………… ...... 29
2.1.4.2 Misi PT. A.J. Central Asia Raya (CAR) .................................................. …… 30
2.1.4.3 Nilai PT. A.J. Central Asia Raya (CAR) ................................................. …… 30
2.1.5.Struktur Organisasi PT. A.J. Central Asia Raya Life Insurance (CAR)………............. 32
2.1.6.Hari dan Jam Kerja……………....................................................................…....… ...... 37

2.1.7.Produk-produk PT. A.J. Central Asia Raya (CAR) Cabang Surabaya…….. .................... 37

2.1.8.Kantor Cabang PT.AJ. CENTRAL ASIA RAYA Life Insurance (CAR)….. ................... 39

2.1.9.Award dalam PT.AJ. Central Asia Raya (CAR)……………………………. ................... 39

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ANALISIS SEGMENTATION TARGETING...

LAPORAN PKL DANANG ISWARA DIKA
 ADLN - PERPUSTAKAAN UNIVERSITAS AIRLANGGA

2.2.Deskripsi Praktek Kerja Lapangan (PKL)...................................................… …............... 39

2.2.1.Kegiatan Selama Praktek Kerja Lapangan (PKL)...............................…..….. ..... 39
2.3.Produk Carlink Pro…....................................................................… …………......... ...... 42
2.3.1.Segmentasi produk CARlink Pro............................................…..... ……… ..... 43
2.3.1.2.Proses Targeting produk Carlinkpro................................…....………… ...... 46
2.3.1.3.proses positioning produk Carlinkpro................................…….. ………….... 47
2.3.2.Bauran Pemasaran Jasa 7P ( Marketing Mix )...................……..………… ...... 48
BAB III : PENUTUP...................……..……………………………………………………… 52
3.1 Kesimpulan................……..………………………………………………………........ ....... 52
3.2 Saran................……..……………………………………………………………............ 53
3.2.1 Bagi Perusahaan…………………………………………………………… ...... 53
3.2.2 Bagi Program Studi dan Fakultas………………………………………….... 53

DAFTAR PUSTAKA
LAMPIRAN-LAMPIRAN

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ANALISIS SEGMENTATION TARGETING...

LAPORAN PKL DANANG ISWARA DIKA
 ADLN - PERPUSTAKAAN UNIVERSITAS AIRLANGGA

DAFTAR TABEL

1.2.6. Jadwal Kegiatan Pelaksanaan Praktik Kerja Lapangan…................ ….. 21

1.2. Daftar nama nasabah dari hasil prospecting………………………………. 41

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ANALISIS SEGMENTATION TARGETING...

LAPORAN PKL DANANG ISWARA DIKA
 ADLN - PERPUSTAKAAN UNIVERSITAS AIRLANGGA

DAFTAR GAMBAR

Gambar 2.1. Logo PT. A.J. Central Asia Raya Life Insurance pada tahun 1975…. …… 26
Gambar 2.2. Logo PT. A.J. Central Asia Raya Life Insurance pada tahun 1984… …… 26
Gambar 2.3. Logo PT. A.J. Central Asia Raya Life Insurance pada tahun 1986….. 27
Gambar 2.4.Logo PT. A.J. Central Asia Raya Life Insurance pada tahun 1989… ….. 28
Gambar 2.5.Logo PT. A.J. Central Asia Raya Life Insurance pada tahun 2000…….…. 28
Gambar 2.6. Logo PT. A.J. Central Asia Raya Life Insurance pada
Tahun 2012 hinggaSekarang……………………………………… … 29
Gambar 2.7. Struktur Organisasi PT. A.J. Central Asia Raya Life Insurance……. …. 33
Gambar 2.8. Kantor Cabang PT. AJ. Central Asia Raya Life Insurance…………. …. 39

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LAPORAN PKL DANANG ISWARA DIKA