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Peluang dan Tantangan

Pemanfaatan Big Data
di Sektor Jasa Keuangan
Saiful Akbar
Webinar OJK
Kamis, 16 September 2021

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Agenda
1 Big Data & Tantangan Teknologi

2
Peluang Big Data dalam SJK

3 Use Case Big Data dalam SJK

4 Tantangan Implementasi Big Data

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 The History of Data Processing

▪ Tujuan: Reliability, Otomasi Laporan

▪ Model: Structured, Relational
Transaksi ▪ Tools: DBF, MySQL, Oracle
▪ 1970-2000
Communication of the ACM , 1970
▪ Tujuan: Analisis Data untuk Bisnis
Business ▪ Model: Structured, Relational, Multidimensional
▪ Tools: Tableau, IBM Cognos, Pentaho, ...
Intelligence ▪ 1995-...

▪ Tujuan: 3V (atau 4V) ---> Value

▪ Model: Relational, (Un/semi/-)structured
Big Data (text, json, xml, image, audio...)
▪ Tools: Map Reduced-based tools, HPCC
▪ 2010-...
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4
Volume 1018 bytes/day
(2024, est.)

22 PB (2012,
the Large Hadron
Collider)

Scientific Data,
Scientific Instruments

24 PB/day
(2009)

2.5 PB of user data +

15 TB/day (2009)
6.5 PB of user data +
50 TB/day (2009)

Web, Social Media & Network

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Velocity

6
Variety

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Veracity

Timeliness
Completeness

Accuracy Uniqueness

Validity Consistency

Data Quality
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Persoalan Big Data http://www.nature.com
https://www.codewars.com/
https://theentrepreneurfund.com
Descriptive:
• Summary Statistics
• Clustering
• Association Rules
Volume

Velocity

Big
Data Value!
Variety

Veracity
Predictive:
• Regression
• Classification
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“Value” dalam Sektor Jasa Keuangan

Customer
Analytics

HR Fraud
Analytics Analytics

Value

Security Risk
Analytics Analytics

Operational
Analytics

Source: Ravi & Kamaruddin,

Big Data Analytics Enabled Smart Financial Services: Opportunities and Challenges
International Conference on Big Data Analytics. 2017

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 “Value” dalam Sektor Jasa Keuangan
● Summary Statistics
○ Apakah ada hubungan (korelasi) antara jenis pekerjaan customer dengan
jenis dan frekwensi transkasi keuangannya
● Clustering
○ Lakukan clustering terhadap profile customer untuk kebutuhan promosi
produk keuangan yang baru.
● Association Rules/Market Bucket Analysis
○ Berdasarkan data transaksi melalui produk jasa keuangan dari seluruh
customer, tentukan adanya asosiasi antara berbagai jenis transaksi yang
ada.
● Regression
○ Berdasarkan data history dan variable-variable lain, prediksi berapa harga
saham sebuah perusahaan dalam beberapa hari ke depan
● Classification
○ Berdasarkan karakteristik sebuah transkasi credit card, prediksi apakah
transakasi yang sedang/baru saja berjalan adalah sebuah fraud
Source: https://www.hdfstutorial.com/blog/big-data-use-cases-in-
○ Berdasarkan data seorang calon custumer, tentukan apakah dia potensial banking-and-financial-services/

untuk diberikan kredit

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Technical Challenge (1-Volume): Hadoop Ecosystem

Source:
Shubham Sinha
https://www.edureka.co/blog/hadoop-ecosystem

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Technical Challenge (2-Velocity): Kafka General Pipeline

Real time Real Time

Data Processing Output
Streams e.g.
e.g.
Data • Real Time Analytics
e.g. • Spark Streaming
Ingest • Apache Flick • Dashboard
• Mobile Apps • Apps
• Twitter Data • Apache Storm
• ... • ...
• GPS Data
• Sensor Data KAFKA
• User Data
Batch Batch Output
• Web Apps Log Processing
• Financial Transaction e.g. e.g.
• ... • Hadoop • Analytics
• AWS S3 • Dashboard
• Cassandra • Reporting
• RDBMS • Data Science
• ... • Backup, Auditing, ...

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Technical Challenge (3-Variety): No SQL

1 Not SQL, Not Only SQL 5 Distributed 6 Scale-out (horizontal scaling)

2 Non Relational P P P

3 Schema Free M M M

4 Simple API

Shared Nothing
Commodity Hardware

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Paradigm Shift

1 Bringing the Data to the Analytics vs Bringing the Analytics to the Data
• Focus on mobilizing data for analysis
• Focus on structuring data for storage
• Immediate ingestion of new data sources
• Serial approach to mobilizing new • Continuous data discovery
data sources • Agile, self-service data visualization
• Episodic analytics • Data as a platform
• Pre-defined reports and dashboards • Derive insight from structured and
unstructured data

2 Traditional Approach vs Big Data Approach

Business: IT/Data:
a platform to enable
Questions to ask
creative dicovery

IT/Data: Business:
Structures the data to explore what
answer the question question to ask
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Source: UAE Views on Big Data
Data Sources
● Financial structured data: ● Financial semi-structured data:
○ Trading systems (transaction data) ○ Financial products Markup Language (FpML)
○ Account systems (data on account holdings and ○ Financial Information eXchange (FIX)
movements)
○ Interactive Financial eXchange (IFX)
○ Market data from external providers
○ Market Data Definition Language (MDDL)
○ Securities reference data
○ Financial Electronic Data Interchange (FEDI)
○ Price information
○ Technical indicators
● Financial unstructured data:
○ Daily stock feeds
○ Company announcements (ad-hoc news) Relational

○ Online news media

○ Articles/blogs
○ Customers’ feedback/experiences

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Emerging Trend: Big Data in Finance
● Marketing partnerships to develop enhanced profile of customer
● Targeted offers to cross-sell and up-sell
● Performance marketing –improve promotion effectiveness, Personalized
Marketing
● Leverage multiple sources of unstructured data to improve 360 degree view of
customer
● Customer retention
● Banking-Customer Segmentation
● Manage credit risks
● Risk Modelling for Investment banks
● Credit and Payment Fraud Analytics for Credit cards
● Sales force productivity and effectiveness
● Trade portfolio performance and optimization
● Real time- Next Best Offer for Retail banking
Source:
UAE Views on Big Data (with modification)
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Opportunity
• Increase credit score
● Enterprise memiliki 80-85%
unstructured data,
○ Financial sector/enterprise
memiliki banyak data
terstruktur/semi terstruktur
• Personalize offerings,
accuracy based on new
data sources (e.g. social
identify new cross-sell
opportunities and control
meda) for improved risk churn based on deep
control and more
competitive pricing
insights on customer
behavior, drawn from
multiple sources of data
Improve Risk Enhance
and Pricing Customer
Management Experience

● Infrastructure/Technology
readiness
● New data sources: internet, web, Increase Identify New
Operational Business
open data, third party, etc Efficiency Models
● Opensource Analytic/ML Engine • Optimize data • Monetize raw
management cost using anonimmized customer
● Value creation based on bigdata Big Data Tech, improve
operational efficiency
data or behavioural
insights that enable

analytics/processing in the
through real time improved market
processing, performance, analysis
management

financial sector
Source:
https://www.linkedin.com/pulse/top-3-big-data-use-cases-banking-industry-converged-karan-sachdeva/

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Use Case (1) - DSIB
Bank A
Bank B

Bank D

Bank C

Bank K Bank E

Bank F Bank G

Bank J
Bank I

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Use Case (2) – Paypal, Kafka
400 Billion Messages a Day with
!
Kafka at Paypal

Source:
https://www.youtube.com/watch?v=1loifCT4gTo

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 Use Case (3): SberBank

Source:
Edwin Van der Ouderaa. The Digital Bank Powered by Analytic
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 Use Case (4): Real time- Next Best Offer for Retail banking

● Better profile the customer and use collaborative and content-based filtering
to offer the most appropriate product or bundle of products at any given time

● Banking customers are using more channels.

● Results in automated process with increased (and increasing) yield:

(a) identify profile in real-time,
(b) suggest next likely product to be offered,
(c) corresponding scorecard dynamically generated according to various business rules,
(d) dynamically track offer history to avoid repeating offers,
(e) captures event data showing customer interactions in real time,
(h) automatically generates relevant marketing notifications and promotions.

Source:
https://www.linkedin.com/pulse/top-3-big-data-use-cases-banking-industry-converged-karan-sachdeva/ 22
 Use Case (5): Proyeksi Kondisi Makro Ekonomi

● Produk Domestik Regional Bruto:

● konsumsi rumah tangga,
● belanja dan pengeluaran
transportasi,
● dll
● Kondisi Pasar Keuangan
● Proyeksi Inflasi:
● Harga barang - waktu dan lokasi
● Harga kebutuhan pokok

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Use Case (6): Sentimen Masyarakat, Dashboard

● Sentimen Positive/Negative
Masyarakat
● Ringkasan Analisis/Pendapat Ahli
Ekonomi
● Dampak Kebijakan Keuangan
terhadap Parameter Pertumbuhan
Ekonomi (Descriptive atau
Predictive)

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Use Case (7): Graph Analytics to Fight Fraud

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Challenges

● Culture & Infrastructure

○ Many banks still depend on old rigid IT infrastructure, with data siloes and a great many legacy systems
○ The culture is an even bigger barrier to big data deployment.
● Lack of Skill
○ Lack human capital with the right level of skills to be able to bridge the gap between data and potential
opportunity.
○ Data Scientist, ML Engineer, Data Engineer, Data Management Professionals, Busines Data Stewards
● Data “Actionability”
○ How the organization being able to take specific action on big data
● Data Privacy and Security
○ Regulation remains a big unknown: what is and is not legally permissible in the ownership and use of customer
data remains ill-defined, and that is an inhibiting factor to rapid and large-scale adoption

Source: Ravi & Kamaruddin,

Big Data Analytics Enabled Smart Financial Services: Opportunities and Challenges
International Conference on Big Data Analytics. 2017

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Thank you.

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Saiful Akbar

S1 Teknik Informatika ITB

S2 Informatika ITB
S3 Informatika (Engineering Science) JKU Linz, Austria
Postdoctoral Fellow, NTNU, Norway 2009-2010

Perkuliahan:
Manajemen Informasi | Visualisasi Data
Analisis Data dan Bisnis | Teknologi Big Data

Interest:
Similarity Retrieval
Data Analytics & Visualization
Multimedia Database
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