Background

Tim Compas menyusun Kaleidoskop Report berisi performa penjualan produk Beauty & Care di
Shopee dan Tokopedia selama tahun 2021. Pada Compas Kaleidoskop Report kali ini, terdapat 14
kategori Perawatan Kecantikan yang akan dibahas. Data yang ditampilkan meliputi top brand, top
seller, dan produk terlaris beserta market share dan sales quantitynya.
 Disclaimer
1. Data yang ditampilkan merupakan hasil riset tim Compas menggunakan metode online crawling
di Shopee dan Tokopedia.
2. Data yang ditampilkan hanya produk-produk kategori Beauty & Care yang konsisten terekam di
bulan Januari dan Desember 2021.
3. Data yang diambil merupakan listing dari official store dengan rating di atas 4 saja.
4. Jumlah total produk listing yang ada di bulan Januari dan Desember adalah sebanyak 36.361
listing.
 Table of Contents

1. Market Share Kategori 8. Paket Kecantikan

Beauty & Care 9. Kosmetik Mata
2. Kecantikan Lainnya 10. Kosmetik Bibir
3. Perawatan Kuku 11. Kosmetik Wajah
4. Alat Kecantikan 12. Perawatan Rambut
5. Perawatan Pria 13. Perawatan Tubuh
6. Parfum 14. Perawatan Wajah
7. Alat Rambut
 Top 5 Market Share
Masing-Masing Kategori
Beauty & Care
 Top Brand in 2021
Beauty and Care
on Shopee & Tokopedia
*based on Market Share
Top Official Seller in 2021
Beauty and Care
on Shopee & Tokopedia
*based on Market Share
 Vaseline Hand Body
Lotion Soft Glow

Whitelab Brightening Whitelab Brightening

Face Serum Facial Wash

Top Products in 2021

Beauty and Care
on Shopee & Tokopedia
*based on Sales Quantity
Top ranking brands, sellers and products
for each categories in Beauty & Care
*Based on Market Share and Sales Quantity
 Top Brand in 2021
Kecantikan Lainnya
on Shopee & Tokopedia
*based on Market Share
Top Official Seller in 2021
Kecantikan Lainnya
on Shopee & Tokopedia
*based on Market Share
 Airnderm Aesthetic
Hydrating Primer Toner
(by AIRIN BEAUTY)

MS glow Dark spot

Marvilo Nano Spray Water
serum Portable

Top Products in 2021

Kecantikan Lainnya
on Shopee & Tokopedia
*Based on Market Share
 Top Brand in 2021
Perawatan Kuku
on Shopee & Tokopedia
*based on Market Share
Top Official Seller in 2021
Perawatan Kuku
on Shopee & Tokopedia
*based on Market Share
 Madame Gie N-Shell
Peel Off Skin Series

Imlora Nail Polish

Madame Gie N-Matte

Elegance Series

Top Products in 2021

Perawatan Kuku
on Shopee & Tokopedia
*based on Sales Quantity
 Top Brand in 2021
Alat Kecantikan
on Shopee & Tokopedia
*based on Market Share
Top Official Seller in 2021
Alat Kecantikan
on Shopee & Tokopedia
*based on Market Share
 Madame Gie
Blending Sponge

Sugarpot Pure Honey

Sugar Waxing Kit
Marvilo Reusable Makeup
Remover Cotton Pad

Top Products in 2021

Alat Kecantikan
on Shopee & Tokopedia
*based on Market Share
 Top Brand in 2021
Perawatan Pria
on Shopee & Tokopedia
*based on Market Share
Top Official Seller in 2021
Perawatan Pria
on Shopee & Tokopedia
*based on Market Share
 Garnier Men Acno Fight
Anti-Acne Scrub In Foam
Cleanser - 3 pcs

HAN RIVER Hair Clipper

Cordless Professional
Garnier Men Acno Fight
Whitening Moisturizer
Serum Cream

Top Products in 2021

Perawatan Pria
on Shopee & Tokopedia
*based on Sales Quantity
 Top Brand in 2021
Parfum
on Shopee & Tokopedia
*based on Market Share
Top Official Seller in 2021
Parfum
on Shopee & Tokopedia
*based on Market Share
 Evangeline EDP
Black Sakura

Pinkberry EDP
Wild Berry
MINISO Body Mist
Natural Series

Top Products in 2021

Parfum
on Shopee & Tokopedia
*based on Sales Quantity
 Top Brand in 2021
Alat Rambut
on Shopee & Tokopedia
*based on Market Share
Top Official Seller in 2021
Alat Rambut
on Shopee & Tokopedia
*based on Market Share
 Han River Hair
Dryer 800w

Han River Catokan

Rambut GM Bear Hair Dryer

Top Products in 2021

Alat Rambut
on Shopee &
Tokopedia
*based on Sales Quantity
 Top Brand in 2021
Paket Kecantikan
on Shopee & Tokopedia
*based on Market Share
Top Official Seller in 2021
Paket Kecantikan
on Shopee & Tokopedia
*based on Market Share
 MS GLOW Paket
Wajah

Azarine Easy White

Series Treatment
Azarine C White Face
Treatment

Top Products in 2021

Paket Kecantikan
on Shopee & Tokopedia
*based on Sales Quantity
 Top Brand in 2021
Kosmetik Mata
on Shopee & Tokopedia
*based on Market Share
Top Official Seller in 2021
Kosmetik Mata
on Shopee & Tokopedia
*based on Market Share
 Madame Gie Silhouette
Blended Brow

Madame Gie Eyeshadow

Moondust Temptation
Madame Gie Madame
Perfect Brow

Top Products in 2021

Kosmetik Mata
on Shopee & Tokopedia
*based on Sales Quantity
 Top Brand in 2021
Kosmetik Bibir
on Shopee & Tokopedia
*based on Market Share
Top Official Seller in 2021
Kosmetik Bibir
on Shopee & Tokopedia
*based on Market Share
 Maybelline Superstay Matte
Ink Liquid Matte Lipstick

Madame Gie Always On

Lip Cream Madame Gie Magnifique Lip
Liquide Matte Nude Series

Top Products in 2021

Kosmetik Bibir
on Shopee & Tokopedia
*based on Sales Quantity
 Top Brand in 2021
Kosmetik Wajah
on Shopee & Tokopedia
*based on Market Share
Top Official Seller in 2021
Kosmetik Wajah
on Shopee & Tokopedia
*based on Market Share
 Maybelline Fit Me 12-Hour
Oil Control Powder

Madame Gie Sweet

Cheek Blushed Luxcrime Blur & Cover Two
Way Cake in Custard

Top Products in 2021

Kosmetik Wajah
on Shopee & Tokopedia
*based on Sales Quantity
 Top Brand in 2021
Perawatan Rambut
on Shopee & Tokopedia
*based on Market Share
Top Official Seller in 2021
Perawatan Rambut
on Shopee & Tokopedia
*based on Market Share
 Makarizo Hair Energy
Fibertherapy Hair & Scalp
Creambath Aloe & Melon

Lae Sa Luay Hair Spa

Makarizo Hair Energy

Fibertherapy Hair & Scalp
Creambath Royal Jelly

Top Products in 2021

Perawatan Rambut
on Shopee & Tokopedia
*based on Sales Quantity
 Top Brand in 2021
Perawatan Tubuh
on Shopee & Tokopedia
*based on Market Share
Top Official Seller in 2021
Perawatan Tubuh
on Shopee & Tokopedia
*based on Market Share
 Vaseline Hand Body
Lotion Soft Glow

Scarlett Whitening
Body Lotion Charming
Scarlett Whitening x Song
Joong Ki Exclusive 5 Item
Body Care

Top Products in 2021

Perawatan Tubuh
on Shopee & Tokopedia
*based on Sales Quantity
 Top Brand in 2021
Perawatan Wajah
on Shopee & Tokopedia
*based on Market Share
Top Official Seller in 2021
Perawatan Wajah
on Shopee & Tokopedia
*based on Market Share
 Scarlett Whitening
Acne Serum

Scarlett Whitening Brightly

Madame Gie Mini Ever After Serum
Ready Peel Off Mask

Top Products in 2021

Perawatan Wajah
on Shopee & Tokopedia
*based on Sales Quantity
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