PT.

XL Axiata Tbk
Proposal Number
Regional Program Proposal 12 Agustus 2016

PROPOSAL OWN CHANNEL AREA CENTRAL JAVA DIY

( BAU XL Store & XL Xpress )
Q3 2016
Originating Department Delivering Department Business Case Related

Sales Promotion Central Java Sales Promotion Central Java

A. Background Program:

• Menambah jalur edukasi dan distribusi Produk XL langsung ke pelanggan melalui Own Channel
seperti XL Store,XL Mini Store dan XL Xpress
• Meningkatkan subs dan revenue di area Central Java – DIY melalui distribusi Own Channel

B. Objective Program

• Meningkatkan subs dan revenue di Central Java DIY melaui Own Channel
• Brand Awareness XL di HPB,HOP dan Tempat Wisata di area Central Java-DIY
• Sebagai Pusat Edukasi dan penjualan Produk XL yang representative melaui Own Channel

C. Anatomi program

 Sewa lahan Mini Store ukuran 3x3m di HPC Jogja Tronik selama 1 tahun terhitung 16 Agustus 2016
– 16 Agustus 2017
 Penempatan 2 Promotor di Mini Store selama 3 bulan
 Penambahan 8 Team XL Xpress di area Central Java DIY selama 3 bulan Sept – Nov 2016
 Penambahan SPG 16 orang untuk support 8 team XL Xpress selama 3 bulan Sept – Nov 2016
 Produksi Seragam untuk Promotor dan SPG Xpress
 D. Target

XLXPRES
Sewa Sallary SPG Seragam Target Usim Target Rev Cost Ratio
No Area XLXpress Cost Daily
/ 3 Bln / Hari Qty / 3 Bln / Hari / 3 Bln / Hari Daily Daily / Hari
1 Yogya 4 9,000,000 100,000 8 52,800,000 586,667 4,000,000 44,444 30 8,000,000 731,111 9%
2 Semarang 2 9,000,000 100,000 4 26,400,000 293,333 2,000,000 22,222 30 4,000,000 415,556 10%
3 Solo 2 9,000,000 100,000 4 26,400,000 293,333 2,000,000 22,222 30 4,000,000 415,556 10%

XLMINI STORE JOGTRON

Sewa Promotor Target Target Cost
No Kota Mini Store Cost Daily
/ 3 Bln / Hari Qty / 3 Bln / Hari Usim Rev Ratio
1 Yogya HPC Jogtron 59,400,000 660,000 2 13,200,000 146,667 20 3,000,000 806,667 27%

E. Program Periode

Q3 2016

F. Budget

NO ITEM QTY Freq AMOUNT TOTAL AMOUNT

1 Sewa Lahan Mini Store Jogtron 1 3 19,800,000 59,400,000
2 Promotor Mini Store 2 3 2,200,000 13,200,000
3 SPG XL Xpress 16 3 2,200,000 105,600,000
4 Sewa Lahan XL Xpress 8 3 3,000,000 72,000,000
5 Produksi Seragam SPG Xpress 175 1 95,000 16,625,000
TOTAL 266,825,000

Total : Rp 266.825.000,-
Terbilang : Dua Ratus Enam Puluh Enam Ribu Delapan ratus Dua Puluh Lima Ribu Rupiah

G. Sumber Pembiayaan

ANP Q3 2016

Prepared By : Approved By :
 Mochammad Hardin M. IlyasMarthasonjaya
Promotion Manager Regional Marketing Manager
Endang A
Promco Central Java DIY
Approved By : Approved By :

Taufik Hidayat Rd. Sofia Purbayanti

GM FMS Vp Central Region