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II.

BAGAN MODEL PERILAKU KONSUMEN INDUSTRI DARI SHETH

Background of Individua !

Produc" and #o$%an&

Si"ua"iona 'ac"or!

Ac"iv( S(arc) Infor$a"ion Sourc(! P(rc(%"ua Di!"or"ion E+%(c"a"ion! Indu!"ria Bu&ing Proc(!!

Au"ono$ou! D(ci!ion!

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#onf ic" R(!o u"ion

Sa"i!fac"ion