Pengembangan Jurusan / Program Studi

Organization Capabilities Analysis (OCA)

Analisis Kapabilitas Organisasi

Luthfi Hasan dan Harjanto Prabowo

Luthfi Hasan dan Harjanto Prabowo

Pengembangan Jurusan / Program Studi

Pemahaman Istilah
Competition Competitor Competitive Competitiveness Competitive Advantage Competitive Capabilities

Luthfi Hasan dan Harjanto Prabowo

Pengembangan Jurusan / Program Studi

Apa Indikator Keunggulan Terhadap Kompetitor?

Organisasi Bisnis (perusahaan)
Volume penjualan (sales volume) Nilai penjualan (sales value) Pangsa pasar (market share) Brand Image Kualitas produk (quality of product) Customer satisfaction Index Customer retention index Human Resources Index Nilai saham Dll

Bagaimana dengan perguruan tinggi ?

Siapa kompetitor perguruan tinggi (level univ level program studi) Ukuran apa yg dipakai untuk indikasi lebih unggul dari kompetitor
Luthfi Hasan dan Harjanto Prabowo

Pengembangan Jurusan / Program Studi

Kekuatan-kekuatan Persaingan
Kekuatan menghadapi Ancaman dari pendatang baru
Pendatang Baru (New Entries)

Kekuatan menghadapi persaingan dengan kompetitor yg ada

Kekuatan DAYA TAWAR terhadap supplier

Kekuatan DAYA TAWAR terhadap pelanggan

Supplier (supplier)

Kompetitor (Industri competition)

Pelanggan (customer/client)

Kekuatan menghadapi Ancaman dari pengganti

Industri Pengganti (Subtitution)

Stakeholder Lain

Kekuatan DAYA TAWAR terhadap stakeholder

Luthfi Hasan dan Harjanto Prabowo

Pengembangan Jurusan / Program Studi

Kekuatan Persaingan
Nama Program Studi : xxxxxxxxxxxxxxxxxxxxx
Daftar Kompetitor :
1. xxxxxxxxxxxxxxxxxxxx 2. xxxxxxxxxxxxxxxxxxxx 3. xxxxxxxxxxxxxxxxxxxx Dst

Daftar Pendatang baru:

1. xxxxxxxxxxxxxxxxxxxx 2. xxxxxxxxxxxxxxxxxxxx 3. xxxxxxxxxxxxxxxxxxxx Dst

Daftar Program Pengganti / subtitusi

1. xxxxxxxxxxxxxxxxxxxx 2. xxxxxxxxxxxxxxxxxxxx 3. xxxxxxxxxxxxxxxxxxxx Dst

Profile Pelanggan
1. xxxxxxxxxxxxxxxxxxxx 2. xxxxxxxxxxxxxxxxxxxx 3. xxxxxxxxxxxxxxxxxxxx Dst

Profile Stakeholder lain

1. xxxxxxxxxxxxxxxxxxxx 2. xxxxxxxxxxxxxxxxxxxx 3. xxxxxxxxxxxxxxxxxxxx Dst

Profile Supplier
1. xxxxxxxxxxxxxxxxxxxx 2. xxxxxxxxxxxxxxxxxxxx 3. xxxxxxxxxxxxxxxxxxxx Dst

Luthfi Hasan dan Harjanto Prabowo

Pengembangan Jurusan / Program Studi

Analisis kekuatan persaingan

Kelompok Indikator Kondisi Kemampuan Program Studi (R S T) Kondisi untuk 5 10 thn ke depan ?

Persaingan dng kompetitor Daya tawar terhadap pelanggan Daya tawar terhadap suppler Daya tawar terhadap Stakeholder lain Kekuatan menghadapi ancaman pdtng baru Kekuatan menghadapi ancaman pengganti

Xxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxx

Luthfi Hasan dan Harjanto Prabowo

Pengembangan Jurusan / Program Studi

Kapabilitas Organisasi
Kemampuan yang harus dimiliki untuk mencapai keunggulan bersaing Dalam organisasi bisnis, kapabilitas dikelompokkan dalam fungsi bisnis. Marketing dan Customer
Market Identification, Product Differentiation and Identity Customer Relationship Management dll

Human Resources
Capability/Competency Building Values Commitment dll

Organization Management (strategic)

Organizational Communication Risk Management Alliance Building dll

Production / Operation
Cost-Effective Production Operational Planning dll

Finance
Operational Finance Management Capital Generation dll
Luthfi Hasan dan Harjanto Prabowo

Pengembangan Jurusan / Program Studi

Kapabilitas Organisasi Perguruan Tinggi

Berdasarkan fungsi-fungsi dalam perguruan tinggi
Akademik, administrasi, SDM, dll

Berdasarkan pengelompokan standard BAN

15 elemen Issues RAISE ++

Luthfi Hasan dan Harjanto Prabowo

Pengembangan Jurusan / Program Studi

1 2 3 4 5 6 7 8

KEPEMIMPINAN KEMAHASISWAAN SUMBER DAYA MANUSIA KURIKULUM PRASARANA DAN SARANA PENDANAAN TATA PAMONG SISTEM PENGELOLAAN

SISTEM PEMBELAJARAN SUASANA AKADEMIK SISTEM INFORMASI SISTEM JAMINAN MUTU LULUSAN

9 10 11 12 13

PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT

PROGRAM STUDI

14

15

Luthfi Hasan dan Harjanto Prabowo

Pengembangan Jurusan / Program Studi

OCA Matrix
Performance
Better than competitors

IMPORTANCE

Equal to competitors

PERFORMANCE

Worse than competitors

Needed to play

Needed to compete

Needed to win

Importance

Luthfi Hasan dan Harjanto Prabowo

Pengembangan Jurusan / Program Studi

Importance - Performance
Kelompok Akademik Kapabilitas xxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxx Dosen Xxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxx dll Xxxxxxxxxxxxxxxxxx Tingkat Kepentingan [ 1 . 5 ] Kinerja (performance) [ 1 . 5 ]

Luthfi Hasan dan Harjanto Prabowo

Pengembangan Jurusan / Program Studi

Performance
Better than competitors

Surpluses

=
=
Equal to competitors

Aligned

Worse than competitors

Gaps
Needed to play Needed to compete Needed to win

Importance

Luthfi Hasan dan Harjanto Prabowo

Pengembangan Jurusan / Program Studi

The Competitive Enterprise

- Geoffrey Bell -

Luthfi Hasan dan Harjanto Prabowo

Pengembangan Jurusan / Program Studi

10 Principles
1. Senior executives as role models 2. Focus on achievement of goals 3. Customer perception of value 4. To improve outcome, improve the system 5. Improved decisions 6. Variability 7. Enthusiastic people 8. Learning, innovation and continual improvement 9. Corporate citizenship 10. Value for all stakeholders

Luthfi Hasan dan Harjanto Prabowo