KATA PENGANTAR

Puji syukur kami panjatkan kehadirat Tuhan Yang Maha Esa yang senantiasa
melimpahkan rahmat, taufik dan hidayah-Nya kepada kami sehingga tugas ini dapat
diselesaikan tepat waktu. Tugas ini disusun guna memenuhi salah satu tugas mata kuliah
Manajemen Pemasaran yang dibina oleh Bu Rina Tresnawati, S.E., M.M.
Kami juga menyadari bahwa tugas ini masih jauh dari sempurna, oleh karena itu, kritik
dan saran yang bersifat membangun sangat penyusun harapkan sebagai masukan bagi
penyusun.
Bandung, November 2019

Penulis
 DAFTAR ISI
KATA PENGANTAR ........................................................................................................................... 1
DAFTAR ISI.......................................................................................................................................... 2
BAB I ....................................................................................................... Error! Bookmark not defined.
PENDAHULUAN .................................................................................. Error! Bookmark not defined.
1.1 Latar Belakang ....................................................................... Error! Bookmark not defined.
1.2 Rumusan Masalah ................................................................. Error! Bookmark not defined.
1.3 Tujuan ..................................................................................... Error! Bookmark not defined.
BAB II ..................................................................................................... Error! Bookmark not defined.
PEMBAHASAN ..................................................................................... Error! Bookmark not defined.
2.1 HARGA DAN PENETAPAN HARGA ................................ Error! Bookmark not defined.
2.2 TUJUAN PENETAPAN HARGA ........................................ Error! Bookmark not defined.
1. Memaksimalkan Laba ........................................................... Error! Bookmark not defined.
2. Meraih Pangsa Pasar ............................................................. Error! Bookmark not defined.
3. Return On Investment (ROI) / Pengembalian Modal Usaha ............ Error! Bookmark not
defined.
4. Mempertahankan Pangsa Pasar ........................................... Error! Bookmark not defined.
5. Tujuan Stabilisasi Harga ....................................................... Error! Bookmark not defined.
6. Menjaga Kelangsungan Hidup Perusahaan ........................ Error! Bookmark not defined.
2.3 METODE PENETAPAN HARGA....................................... Error! Bookmark not defined.
1. Penetapan harga berdasarkan biaya.................................... Error! Bookmark not defined.
2. Penetapan Harga berdasarkan Harga Pesaing/Kompetitor ............. Error! Bookmark not
defined.
3. Penetapan Harga Berdasarkan Permintaan ....................... Error! Bookmark not defined.
2.4 STRATEGI PENETAPAN HARGA .................................... Error! Bookmark not defined.
A. Produk Baru ........................................................................... Error! Bookmark not defined.
B. Produk Yang Telah Beredar ................................................. Error! Bookmark not defined.
BAB III.................................................................................................... Error! Bookmark not defined.
KESIMPULAN ...................................................................................... Error! Bookmark not defined.
DAFTAR PUSTAKA ............................................................................. Error! Bookmark not defined.